Orms owner Mike Ormrod started taking photographs in high school. A shrewd businessman from a young age, Mike earned extra pocket money by shooting at functions for family and friends in Grade 11 and 12. Mike's brother Chris was a professional photographer, and Mike joined him when he finished high school. Mike handled his brother's lab as well as acting as a photographer's assistant when required.
In 1996, Mike started Orms. His motivation was to offer professional photographers and keen amateurs photographic goods at a reasonable price, and ensure that he was always able to have the products in stock.
When asked about his vision for Orms, Mike said: "I want to keep up with current technology and the latest trends. My aim is to stay ahead in the digital world. I also strive to get Orms more involved in the education of future professionals and keen amateurs."
What differentiates Orms from our competition in the South African photographic market is our experienced staff and our extensive range of products at the lowest prices. Our knowledgeable staff are committed to keeping up with the latest international trends. Orms has the widest range of photographic goods in the country. Mike Ormrod’s goal is to create a full service store for the South African photographic market.