About Us

A LEGACY IN THE MAKING

Believe it or not, Orms began as a small operation in founder Mike Ormrod’s garage in 1996. His vision to bring photographers the best in photographic gear and services still stands today, and with the added power of excellent service, passionate employees and access to the world’s very best, Orms has grown into the photographic giant South Africa knows and loves.


ORMS IS FOR EVERYONE

Orms services extend beyond the needs of photographers alone. We’ve helped everyone from photobook creators to graphic designers, artists, interior decorators and more, to turn a single creative spark into something tangible - something to be proud of.


WHEN WE SAY “ALL YOUR PHOTOGRAPHIC NEEDS,” WE MEAN IT.

Born from the commitment to evolving with the needs of photographers of every level, Orms Print Room & Framing is what ultimately set us apart from your average photography store. It’s our way of bringing your prized work to life, and keeping creativity alive through excellence and craftsmanship.


Orms Print Room & Framing offers comprehensive decor solutions, from customised framing and artwork conservation to fine art reproduction in line with the best international standards. Now you can customise anything your heart desires; from your very own wallpaper to inspired pieces for your home or office. These services, of course, are just the tip of the iceberg.

Bring in your artwork or source from our extensive photographic collection. One of our friendly consultants will be able to guide you through this journey to ensure that your Orms experience is absolutely effortless. Don’t worry if you aren’t based in Cape Town - we will ship straight to you, anywhere in South Africa.

You’ll find our dedicated Print Room & Framing hub in Roeland Street, where you can ask questions, get inspired and receive expert advice.


CREATIVITY LIVES HERE

Our popular photobooks are the perfect way to turn images you really love into an impactful portfolio or timeless keepsake. And you’ll love our revolutionary High Definition photobooks too – they’re printed on the only Canon Dreamlabo on the continent.

We’re so passionate about creativity that we’ve created Create & Print software, which allows you to easily create photobooks and a selection of personalised projects from anywhere.


WE CARE FOR YOUR GEAR

From routine services to complicated repair jobs, our in-house repair technicians are skilled at getting your gear back to prime condition. Orms is also an authorised Canon repair centre and verified DJI repair centre.


GET WHAT YOU NEED

If you require specific gear for a project, or simply want to try something before investing in your own, our rental department is your go-to solution.


You can also shop our used gear department, which boasts a huge selection of high-quality secondhand cameras and lenses. On the flip side, you can sell your used gear to us if you’d like to upgrade, or start shooting with something else.


INVESTING IN A NEW GENERATION

Orms Cape Town School of Photography is the ideal place to start if you’d like to pursue a career in photography, or if it’s time to level up your craft and up skill. Orms CTSP also hosts exhibitions, workshops and fascinating talks by international and award-winning photographers.


SEE THE WORLD

Orms Photo Tours are expert-led photography expeditions set in the globe’s most photo-worthy destinations. Not only do we organise and customise these tours, but we also provide a complete, customised photography kits from the Orms rental department as part of the total cost.


CREATING A COMMUNITY

We love nothing more than seeing a community coming together over a shared passion or interest – online and IRL. A prized member of the Orms family, Orms Connect is an award-winning online portal for the photographic community in South Africa. It is our way of giving back to our great fans and customers in the form of inspirational and educational content, as well as photo contests and photography gear giveaways.

The Orms Photographer’s Directory allows photographers of all levels to list their services, be found by clients and have a great new platform to display their finest work.

We’re also no strangers to the world of social media – one of our favourite ways to share the insights and images that inspire us, and what’s new in the world of Orms. Stay connected – follow us on:

Orms Connect – The Orms Photographic Blog
Facebook: /OrmsDirect
Twitter: @OrmsDirect
Instagram: @ormsdirect
YouTube: /OrmsTV


WE ARE OUR PEOPLE

Our staff force is something to behold. All it takes is stepping into one of our stores to discover that our staff are eager to help you, and each nurture an insatiable thirst for all things photography. Behind the scenes, our employees are the ones who keep pushing the boundaries, whether it’s finding creative solutions, or providing even better service than they did the day before. It’s what keeps us excited and driven. It’s what sets us apart.