Book: Exposed - The Business of Photography - Deryck van Steenderen

Exposed was written specifically for the South African professional photography market. It details the intricacies of making a respectable living in this highly competitive field.

  • Excellent Career Advice
  • Practical Business Insight
  • Viable Pricing Methods
  • Achieveing a Return on Investment
In stock
SKU
EXP-DER-VST
R210.00
Product Inquiry

Please tell me if the following product is available for immediate dispatch:

Book: Exposed - The Business of Photography - Deryck van Steenderen

Please note: Stock for online orders is held in multiple warehouse locations. Please confirm stock availability before visiting one of the ORMS stores to avoid disappointment.

5 Other customers have inquired about this product

We offer Fast, Reliable shipping to your door with Aramex couriers.

Chat to our camera experts about this product. Call 021 465 3573 option 1.

Get a refund within 10 days of purchase if you are not satisfied with this item.

Safe & Secure online shopping with our Secure DigiCert SSL Encryption and 3D-Secure Card security.


 



Get true expertise. . Click here for one of our live chat consultants

Exposed was written specifically for the South African professional photography market. It details the intricacies of making a respectable living in this highly competitive field.

  • Excellent Career Advice
  • Practical Business Insight
  • Viable Pricing Methods
  • Achieveing a Return on Investment

‘EXPOSED – The Business of Photography’, published by Verse Creative, is the book that everyone wish they had when they were starting out as a young photographer. According to the author, Deryck van Steenderen, he borrowed an established commercial photographer’s studio to shoot his first fashion test shoot in at the age of 19. The photographer's advice was “Choose another career, you can always do this as a hobby.”

At the time Deryck thought he was just being negative but many years later he now understands what the challenges were. The author shares that he read countless books and magazines on photography and photographers but none of them really prepared him for the reality of the actual business of photography.

Whilst honing our technical and creative skills as a photographer we also need to hone our business skills, without which we are unlikely to succeed as professional photographers. Our goal should be to have a financially viable, sustainable career producing the best work possible as professional photographers. A financially viable and sustainable career means one in which we are able to live a decent lifestyle, whilst making provision for our retirement at the same time. Just as every other career deems this normal, so should we.

The book 'Exposed - The business of photography' was written with the intent of preparing every aspiring photographer for the challenging situations they might find themselves in in the industry of photography and shares plenty of tips and tricks that will give you the power and know-how to make a success of your career as a photographer, doing what you love.

Exposed covers topics such as Return on investment, Defining your Clients, Advertising Photography, Corporate/Design Photography, Social Photography, Advertorials/Promotions, Editorial Photography, Fine Art Photography, Photo Library/Stock Images, Private Commissions, What is Intellectual Property?, Copyright for Photographers in South Africa, Moral Rights, Ownership of Copyright, Copyright Protection, Assigning and licensing, Copyright infringement, Resolving Copyright infringement, General exceptions from Copyright protection, Fair use/Fair dealing/Fair practice, Copyright lifespan, The Privacy Right, Trespass, Trade Marks, National Keypoints/Strategic Installations, Contracts, The Law of Contract, How much should I charge?, Calculating your overheads, Charging on a rate per picture supplied basis, Base Usage Rates, Buyouts based on Base Usage Rates, Buyouts/Re-use, Digital Capture Fees (DCF), Calculating your DCF, Basic equipment costing, Retouching Fee, Rates for CDs, DVDs, Uploads, Interpreting a Brief, Essential paperwork, Terms and Conditions, Cost Estimates, Weddings/Social Photography, Invoices, License for Use, Exclusive/Non-exclusive, Re-usage guidelines, Model/Property release forms, Financial Management, Cash Flow, Cash Flow Forecast, Bank Accounts/Salary, Depreciation. The cost of debt, The debt trap, Financial statements, Taxation, VAT, Professional support services, Book keeper, Accountant, Auditor, Attorney, Marketing, Business cards, Letterheads, Web sites, Portfolio, Advertising, Photo competitions, Corporate identity, Social media, Agents, Production, Booking models, Working hours, Child models, ATA Carnet, Post production, From Zero to Hero, Commercial Photography, Retouching, Support Services, Documentary Photography and Where to from here?

Exposed was written specifically for the South African professional photography market keeping local law and photographic trends in context.

Exposed - The Business of Photography - Deryck van Steenderen

Write Your Own Review
You're reviewing:Book: Exposed - The Business of Photography - Deryck van Steenderen

PRODUCT WARRANTY INFORMATION

1.  What warranty comes with the goods purchased ?

All products excluding batteries sold by Orms are covered by a minimum of a one year local warranty, reckoned from the date of purchase, to protect you against manufacturing defects.

CANON

Canon IXUS, PowerShot compact cameras are covered by a full 1 Year Warranty
Canon DSLR and Mirrorless cameras
are covered by a full 2 Year Warranty.
Canon video cameras including Legria and X-series are covered by a full 1 Year Warranty.

NIKON

Nikon compacts excluding the Coolpix P900 are covered by a full 1 Year Warranty.
Nikon DSLR's including the CoolPix P900 and are covered by a full 2 Year Warranty.

Panasonic

Panasonic cameras and lenses are covered by a full 2 Year Warranty.

FUJIFILM

Fujifilm cameras  are covered by a 2 Year Warranty.

SIGMA & TAMRON LENSES

Sigma and Tamron products are covered by a 3 Year Warranty.

LEXAR & SANDISK MEMORY CARDS

Lexar and Sandisk memory cards are covered by a Limited Lifetime Warranty.

LOWEPRO BAGS

Lowepro's Limited Original Owner Warranty covers defects in materials and workmanship during the useful life of the product.  The warranty does not cover damage caused by improper care.

USED GEAR PURCHASED FROM ORMS

 All used gear sold by ORMS is supplied with a 6 Month Warranty.

REFURBISHED GEAR PURCHASED FROM ORMS

 All refurbished gear sold by ORMS is supplied with a 12 Month Warranty.

 

2.  My product has gone faulty, now what ?

Please contact our service division straight away on 021 - 469 1962 and notify them of the fault. You may also e-mail them at repairs@orms.co.za

   1. If a product is defective / faulty, ORMS will replace the product within a 10 day period deemed from the date of receiving the product.  ORMS will also cover the shipping costs within the borders of South Africa.

   2. During the warranty period, Orms will arrange collection of the faulty item, facilitate the repair and then ship the product back to the customer, bearing all risks and costs.

   3. Please see our policies under Return Policy and Servicing & Repair Policy for further information

 

Orms is not obliged to repair products that fall outside of the manufacturers warranty period, or products that are damaged accidentally, however Orms in seeking to deliver the highest standard of customer service will gladly assist the customer in having the product repaired via the network of repair agents with which Orms has business dealings.


1.  FREE Standard Shipping 

Free Economy Shipping is available on all orders exceeding R1 000. (T&C's apply)

*Terms and conditions to qualify for free shipping:

  • Shipping may only be to a physical address within the borders of South Africa. No P.O Box's allowed.
  • Shipping to outlying or remote areas like farms and game reserves may attract an additional fee.
  • The delivery time to city areas is usually between 2 and 4 working days*. This excludes weekends and public holidays.

*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed.

 

2.  Aramex Courier Service (local)

We use Aramex couriers as our preferred method of delivery.

With sophisticated track and trace equipment, you can pinpoint exactly where your parcel is, from the moment it is dispatched by us, until it's safely handed over to you the recipient.

Your parcel is well packaged and bubble wrapped before delivery. We also fully insure your parcels contents for the journey to your door.

Delivery Charges:

We charge a flat-rate for shipping and the charges are per order. 

  • Express Shipping to Main Cities @ R 150.00 incl. VAT (ETA of 1-2 Business Days)* - Main Cities are: Cape Town, Johannesburg, Pretoria, Durban, Port Elizabeth and East London. Other cities/towns will take more than 1-2 delivery time.
  • Standard Shipping @ R 80.00 incl. VAT (ETA of 2-4 Business Days)* - To all areas.

*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed. This period does not include Saturdays, Sundays and public holidays. The base price of R80.00 incl. VAT is for a parcel up to 10kg in Volumetric and Physical weight. Should the item/s exceed this weight, we reserve the right to increase the shipping charge accordingly. 

Please Note: The above prices quoted are for ordering online through the ORMSdirect website only. A different rate will be quoted if handled manually through our camera sales department. Our delivery service only runs from Monday to Friday. Saturday morning deliveries can be done by special arrangement only and at an additional charge. Please contact info@orms.co.za to arrange. We reserve the right to re-quote the delivery fee should this become too expensive. 

 

3.  DHL Express Courier Service (International)

Please note:

International orders are generally subject to local import duties and taxes (VAT)

Orms is not responsible for, nor can we offer, any specific advice regarding any customs related fees that you may incur. For specific information, please consult with your local government import office.

Privacy: Your privacy is important to us. We strive to exceed your expectations for privacy. Cross-border shipments are subject to inspection by customs authorities. We may also be called upon to provide certain order, shipment, and product information to our international carriers. Carriers may communicate such information to customs authorities for the purpose of facilitating customs clearance and compliance with local laws.

Delivery Charges:

International shipments are quoted on a per order basis depending on the size and weight of the parcel shipped.

 

4.  Collect & Collect from Orms Shop in Cape Town / Bellville

You are welcome to place your order online, pay for it and collect it from our Cape Town or Bellville branches. You will need to bring in a print out of the order for collection. Please ask for online sales on arrival. 

 

Orms Shop - Cape Town

Open: Mon-Thurs 8 to 6PM, Fri 8:30 to 6PM, Saturdays 8AM to 1PM 
 

Shop 5, Roeland Square

Upper Canterbury Street

Gardens, Cape Town, 8001

South Africa

> View on Google Maps: ORMS C.T

 

Orms Shop - Bellville

Open: Weekdays 8AM to 5:30PM, Saturdays 8AM to 1PM
 

Victorian Towers

Cnr Durban Rd & Palm St

Bellville, Cape Town, 7530

South Africa