Canon EF 28mm f/2.8 IS USM Lens
The Canon EF28mm f/2.8 IS USM lens gives a wide-angle view and, along with the EF24mm f/2.8 IS USM, is one of the first two wide-angle prime lenses to incorporate Canon's Image Stabilizer (IS) technology.
Regular Price: R7,695.00
Special Price R6,795.00
The 28mm focal length is a general purpose, wide-angle view that provides a range of shooting options. While not as wide as a 24mm lens, it gives a good field-of-view that suits photojournalism and some landscape photography. It is also useful for environmental portraiture where you want to put the subject in context of the surroundings.
- High-speed Ring USM AF
- 4-stop IS mechanism
- 7-blade circular aperture
- f/2.8 maximum aperture
- Glass Mold Aspheric lens element
- Focus scale
- 0.23m closest focusing distance
- Full-time manual focus
- Compact size and lightweight
- Filter Size: 58mm
A 28mm prime lens is a highly versatile lens for photographers to have in their kitbags. It offers a good sense of perspective and separation between the subject and the background. It can be hard to use a prime lens well, but the results are worth the effort. This lens is very useful indoors as well – although wide, it is not so wide that it could lead to distortion and hence it works well for interior architectural photography.
The f/2.8 maximum aperture makes the lens great for low light shooting as it’s able to make the most of the available ambient light before forcing you to supplement the light with flash.
Both this lens and the Canon EF24mm f/2.8 IS USM lens, announced at the same time, represent a first for Canon wide-angle prime lenses – the inclusion of a 4-stop Image Stabilizer (IS) that will automatically detect panning and compensate accordingly. Combined with the fast maximum aperture, it allows the lens to be used in low light without needing to raise the ISO setting on the camera. The IS system also aids focusing in low light by presenting a static image to the focusing sensors within the camera body.
A close focusing distance of just 0.23m lets you get in close to your subjects and be part of the action, while still letting you provide context to your subjects with the wide-angle field-of-view.
At only 260g the lens is lightweight and is ideal for travelling photographers, where every gramme in the bag counts. A compact lens, it will not draw attention when shooting in a crowd.
The lens optical design features an aspheric, Glass Mold (GMo) lens element to ensure sharp, high contrast images across the frame. A 7-blade circular aperture provides pleasing out of focus highlights and attractive bokeh that makes subjects stand out from the background.
To ensure sharp, in-focus images, the lens is fitted with a ring-type USM autofocus motor for fast, silent focusing at all times. The addition of full-time manual focusing allows you to adjust focus manually without first having to switch to MF.
A ring-type USM autofocus motor means you can focus quickly, near-silently and with precision. It also provides full-time manual focus so that you can adjust the focus with the focus ring, without first having to switch the lens to manual focus. This allows you to adjust the focus accurately to ensure it is exactly where you want it to be for the most creative control possible.
For use with E-TTL II flash metering, this lens provides distance information back to the camera body to help refine the flash metering algorithms and ensure accurate flash exposures.
Super Spectra Coatings:
The Super Spectra coatings achieve two benefits – they cut down internal flare and ghosting when light reflects off the digital sensor, providing images with improved contrast. The coatings are optimised for each lens design, thus ensuring there is accurate colour balance across the entire EF lens range so that all lenses have a uniform colour response.
In The Box
In The Box
PRODUCT WARRANTY INFORMATION
1. What warranty comes with the goods purchased ?
All products sold by Orms are covered by a minimum of a one year local warranty, reckoned from the date of purchase, to protect you against manufacturing defects.
Canon cameras including IXUS, PowerShot and EOS are covered by a full 1 Year Warranty.
Canon video cameras including Legria and X-series are covered by a full 1 Year Warranty.
Nikon compacts excluding the Coolpix P900 are covered by a full 1 Year Warranty.
Nikon DSLR's including the CoolPix P900 and are covered by a full 2 Year Warranty.
Fujifilm cameras are covered by a 2 Year Warranty.
SIGMA & TAMRON LENSES
Sigma and Tamron products are covered by a 3 Year Warranty.
LEXAR & SANDISK MEMORY CARDS
Lexar and Sandisk memory cards are covered by a Limited Lifetime Warranty.
Lowepro's Limited Original Owner Warranty covers defects in materials and workmanship during the useful life of the product. The warranty does not cover damage caused by improper care.
USED GEAR PURCHASED FROM ORMS
All used gear sold by ORMS is supplied with a 6 Month Warranty.
2. My product has gone faulty, now what ?
Please contact our service division straight away on 021 - 469 1962 and notify them of the fault. You may also e-mail them at firstname.lastname@example.org
1. If a product is defective / faulty, ORMS will replace the product within a 10 day period deemed from the date of receiving the product. ORMS will also cover the shipping costs within the borders of South Africa.
2. During the warranty period, Orms will arrange collection of the faulty item, facilitate the repair and then ship the product back to the customer, bearing all risks and costs.
Orms is not obliged to repair products that fall outside of the manufacturers warranty period, or products that are damaged accidentally, however Orms in seeking to deliver the highest standard of customer service will gladly assist the customer in having the product repaired via the network of repair agents with which Orms has business dealings.
1. FREE Standard Shipping
Free Economy Shipping is available on all orders exceeding R1 000. (T&C's apply)
*Terms and conditions to qualify for free shipping:
- Shipping may only be to a physical address within the borders of South Africa. No P.O Box's allowed.
- Shipping to outlying or remote areas like farms and game reserves may attract an additional fee.
- The delivery time to city areas is usually between 2 and 4 working days*. This excludes weekends and public holidays.
*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed.
2. Aramex Courier Service (local)
We use Aramex couriers as our preferred method of delivery.
With sophisticated track and trace equipment, you can pinpoint exactly where your parcel is, from the moment it is dispatched by us, until it's safely handed over to you the recipient.
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We charge a flat-rate for shipping and the charges are per order.
- Express Shipping to Main Cities @ R 150.00 incl. VAT (ETA of 1-2 Business Days)* - Main Cities are: Cape Town, Johannesburg, Pretoria, Durban, Port Elizabeth and East London. Other cities/towns will take more than 1-2 delivery time.
- Standard Shipping @ R 80.00 incl. VAT (ETA of 2-4 Business Days)* - To all areas.
*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed. This period does not include Saturdays, Sundays and public holidays. The base price of R80.00 incl. VAT is for a parcel up to 10kg in Volumetric and Physical weight. Should the item/s exceed this weight, we reserve the right to increase the shipping charge accordingly.
Please Note: The above prices quoted are for ordering online through the ORMSdirect website only. A different rate will be quoted if handled manually through our camera sales department. Our delivery service only runs from Monday to Friday. Saturday morning deliveries can be done by special arrangement only and at an additional charge. Please contact email@example.com to arrange. We reserve the right to re-quote the delivery fee should this become too expensive.
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International orders are generally subject to local import duties and taxes (VAT)
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International shipments are quoted on a per order basis depending on the size and weight of the parcel shipped.
4. Collect & Collect from Orms Shop in Cape Town / Bellville
You are welcome to place your order online, pay for it and collect it from our Cape Town or Bellville branches. You will need to bring in a print out of the order for collection. Please ask for online sales on arrival.
Orms Shop - Cape Town
Shop 5, Roeland Square
Upper Canterbury Street
Gardens, Cape Town, 8001