{"title":"Fujifilm at GoLive!","description":"","products":[{"product_id":"fujifilm-x-t5-mirrorless-digital-camera","title":"Fujifilm X-T5 Mirrorless Digital Camera","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Fujifilm X-T5 Mirrorless Digital Camera is the 5th generation to Fujifilm's X range, packing a powerful 40MP X-Trans CMOS 5 HR sensor and X-Processor 5 to bring photographers the most advanced imaging technologies and outstanding image quality.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe X-Processor 5 Engine produces twice the processing speed of the X-Processor 4 to achieve AI processing technology, next-generation HEIF image file format, reduced power consumption and more. Built-in to the lightweight, high-performance X-T5 camera is a five-axis in-body image stabilization (IBIS) system that provides up to 7 stops of compensation, a 3.69 million dot EVF with an 0.8x magnification ratio, a large 3\" 1.84 million-dot three-way tilting LCD touchscreen that offers enhanced versatility, particularly when working at waist level or in portrait orientation. With an advanced AF, the Fujifilm X-T5 Mirrorless Camera features subject-detection AF that is built using Deep-Learning AI Technology, allowing it now to automatically detect and track a broad range of subjects, which includes animals, birds, motorcycles, cars, bicycles, trains and aeroplanes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1atXnNdHhv4\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":42921389031578,"sku":"16782246","price":31295.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/fujifilm-x-t5-mirrorless-digital-camera-front.webp?v=1678359563"},{"product_id":"fujifilm-x-t5-mirrorless-digital-camera-with-16-80mm-lens-black","title":"Fujifilm X-T5 Mirrorless Digital Camera with 16-80mm Lens (Black)","description":"\u003cp\u003eThe Fujifilm X-T5 Mirrorless Digital Camera is the 5th generation to Fujifilm's X range, packing a powerful 40MP X-Trans CMOS 5 HR sensor and X-Processor 5 to bring photographers the most advanced imaging technologies and outstanding image quality.\u003cbr\u003e\u003cbr\u003e The X-Processor 5 Engine produces twice the processing speed of the X-Processor 4 to achieve AI processing technology, next-generation HEIF image file format, reduced power consumption and more. Built in to the lightweight, high-performance X-T5 camera is a five-axis in-body image stabilization (IBIS) system that provides up to 7 stops of compensation, a 3.69 million dot EVF with an 0.8x magnification ratio, a large 3\" 1.84 million-dot three-way tilting LCD touchscreen that offers enhanced versatility, particularly when working at waist level or in portrait orientation. With an advanced AF, the Fujifilm X-T5 Mirrorless Camera features subject-detection AF that is built using Deep-Learning AI Technology, allowing it now to automatically detect and track a broad range of subjects, which includes animals, birds, motorcycles, cars, bicycles, trains and aeroplanes.\u003cbr\u003e\u003cbr\u003e Included is the Fujifilm XF 16-80mm f\/4 R OIS WR Lens. The lens offers a wide-angle zoom lens for Fuji's crop sensor X-series cameras like the X-T3, X-T30, and X-H1. The Fujinon lens features a wide 35mm equivalent zoom range of 24-120mm providing enough range to cover most photography subjects; as well as a fast maximum aperture of f\/4, immensely powerful 6.0-stop optical image stabilisation (OIS), dust and weather resistant, and weighs just 440g.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1atXnNdHhv4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43292792520858,"sku":"16782571","price":39795.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/fujifilm-x-t5-mirrorless-digital-camera-with-16-80mm-lens-black-front.webp?v=1678359632"},{"product_id":"fujifilm-x-t5-mirrorless-digital-camera-silver","title":"Fujifilm X-T5 Mirrorless Digital Camera (Silver)","description":"\u003cp\u003eThe Fujifilm X-T5 Mirrorless Digital Camera is the 5th generation to Fujifilm's X range, packing a powerful 40MP X-Trans CMOS 5 HR sensor and X-Processor 5 to bring photographers the most advanced imaging technologies and outstanding image quality.\u003cbr\u003e\u003cbr\u003e\n\nThe X-Processor 5 Engine produces twice the processing speed of the X-Processor 4 to achieve AI processing technology, next generation HEIF image file format, reduced power consumption and more. Built-in to the lightweight, high-performance X-T5 camera is a five-axis in-body image stabilization (IBIS) system that provides up to 7 stops of compensation, a 3.69 million dot EVF with an 0.8x magnification ratio, a large 3\" 1.84 million-dot three-way tilting LCD touchscreen that offers enhanced versatility, particularly when working at waist level or in portrait orientation. With an advanced AF, the Fujifilm X-T5 Mirrorless Camera features subject-detection AF that is built using Deep-Learning AI Technology, allowing it now to automatically detect and track a broad range of subjects, which includes animals, birds, motorcycles, cars, bicycles, trains and airplanes.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1atXnNdHhv4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43292792455322,"sku":"16782272","price":31295.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/fujifilm-x-t5-mirrorless-digital-camera-silver-front.webp?v=1678359607"},{"product_id":"fujifilm-x-t5-mirrorless-digital-camera-with-16-80mm-lens-silver","title":"Fujifilm X-T5 Mirrorless Digital Camera with 16-80mm Lens (Silver)","description":"\u003cp\u003eThe Fujifilm X-T5 Mirrorless Digital Camera is the 5th generation to Fujifilm's X range, packing a powerful 40MP X-Trans CMOS 5 HR sensor and X-Processor 5 to bring photographers the most advanced imaging technologies and outstanding image quality.\u003cbr\u003e\u003cbr\u003eThe X-Processor 5 Engine produces twice the processing speed of the X-Processor 4 to achieve AI processing technology, next generation HEIF image file format, reduced power consumption and more. Built-in to the lightweight, high-performance X-T5 camera is a five-axis in-body image stabilization (IBIS) system that provides up to 7 stops of compensation, a 3.69 million dot EVF with an 0.8x magnification ratio, a large 3\" 1.84 million-dot three-way tilting LCD touchscreen that offers enhanced versatility, particularly when working at waist level or in portrait orientation. With an advanced AF, the Fujifilm X-T5 Mirrorless Camera features subject-detection AF that is built using Deep-Learning AI Technology, allowing it now to automatically detect and track a broad range of subjects, which includes animals, birds, motorcycles, cars, bicycles, trains and airplanes.\u003cbr\u003e\u003cbr\u003eIncluded is the Fujifilm XF 16-80mm f\/4 R OIS WR Lens. The lens offers a wide-angle zoom lens for Fuji's crop sensor X-series cameras like the X-T3, X-T30, and X-H1. The Fujinon lens features a wide 35mm equivalent zoom range of 24-120mm providing enough range to cover most photography subjects; as well as a fast maximum aperture of f\/4, immensely powerful 6.0-stop optical image stabilisation (OIS), is dust and weather resistant, and weighs just 440g.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/1atXnNdHhv4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43292792586394,"sku":"16782600","price":39795.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/fujifilm-x-t5-mirrorless-digital-camera-with-16-80mm-lens-silver-front.webp?v=1678359671"},{"product_id":"fujifilm-x-h2s-mirrorless-camera","title":"Fujifilm X-H2S Mirrorless Camera","description":"\u003cp\u003eNever miss a moment again with the latest Fujifilm X-H2S Mirrorless Camera. The camera features a stunning 5th generation 26.1MP X-Trans stacked back-side illuminated sensor and a powerful X-Processor 5 that's specifically designed for photographers and filmmakers to create at the pace of life and the speed of their imaginations.\u003cbr\u003e\u003cbr\u003e\n\nThe camera is known for it's impressive speed all thanks to it's well designed X-Processor 5 that allows 40 fps high-speed burst shooting, high-speed burst shooting at up to 30 fps for over 100 images in JPEG or RAW images at 20 fps, when using electronic shutter. Key features include improved autofocus, subject-detection autofocus, Apple ProRes support, and Open Gate 6.2K at 30 fps in 4:2:2 10-bit colour.\u0026gt;\/p\u0026gt;\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/l4U76N9uteQ\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43401184182426,"sku":"16756883","price":46195.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/fujifilm-x-h2s-mirrorless-camera-fornt.webp?v=1699261296"},{"product_id":"fujifilm-x-s20-mirrorless-camera","title":"Fujifilm X-S20 Mirrorless Camera","description":"\u003cp\u003eThe Fujifilm X-S20 Mirrorless Camera is a capable hybrid mirrorless camera in an easy-to-use format. Built into the portable size you will also find versatile tools for content creation. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCombining 26.1MP X-Trans CMOS 4 BSI CMOS Sensor, which is paired with the high-speed X-Processor 5 from Fujifilm, the Fujifilm X-S20 Mirrorless Camera offers notable performance for hybrid content creators. Offering 4.2K video recording without cropping, and 20fps blackout-free shooting in electronic shutter mode, recording in DCI 4K\/60p internal and output ProRes as well as BlackMagic RAW via HDMI for the most advanced colour grading opportunities.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fuji X-S 20 also includes advanced Face and Eye Autofocus that assist in keeping your subject in perfect focus across the frame. You will also find 7-stops of in-body stabilisation to assist in keeping the frame steady when working in handheld mode.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdditionally, the Fujifilm X-S20 Mirrorless Camera supports UVC live Streaming at up to 4K\/60, as well as compatible with the Fujifilm X-App allowing remote shooting, backup and convenient file transfer.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0CORPuUADx0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43595615895706,"sku":"16781826","price":23995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/fujifilm-x-s20-mirrorless-camera-front.webp?v=1685024215"},{"product_id":"fujifilm-x-s20-mirrorless-camera-with-15-45mm-lens","title":"Fujifilm X-S20 Mirrorless Camera with 15-45mm Lens","description":"\u003cp\u003eThe Fujifilm X-S20 Mirrorless Camera is a capable hybrid mirrorless camera in an easy-to-use format. Built into the portable size you will also find versatile tools for content creation. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eCombining 26.1MP X-Trans CMOS 4 BSI CMOS Sensor, which is paired with the high-speed X-Processor 5 from Fujifilm, the Fujifilm X-S20 Mirrorless Camera offers notable performance for hybrid content creators. Offering 4.2K video recording without cropping, and 20fps blackout-free shooting in electronic shutter mode, recording in DCI 4K\/60p internal and output ProRes as well as BlackMagic RAW via HDMI for the most advanced colour grading opportunities.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fuji X-S 20 also includes advanced Face and Eye Autofocus that assist in keeping your subject in perfect focus across the frame. You will also find 7-stops of in-body stabilisation to assist in keeping the frame steady when working in handheld mode.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAdditionally, the Fujifilm X-S20 Mirrorless Camera supports UVC live Streaming at up to 4K\/60, as well as compatible with the Fujifilm X-App allowing remote shooting, backup and convenient file transfer.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0CORPuUADx0\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43595652825242,"sku":"16781917","price":25895.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/fujifilm-x-s20-mirrorless-camera-with-15-45mm-lens-front.webp?v=1685086799"},{"product_id":"fujifilm-x-t50-mirrorless-camera-body-black","title":"Fujifilm X-T50 Mirrorless Camera Body (Black)","description":"\u003cp\u003eThe Fujifilm X-T50 Mirrorless Camera delivers impressive still and video capabilities all packed into a compact and streamlined body. The dedicated film simulation dial, is perfect for those looking to explore Fujifilm's numerous film replications, also including Fuji's latest REALA ACE.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome major features included in the Fuji XT 50 Mirrorless Camera include a back-illuminated 40.2-megapixel X-Trans CMOS 5 HR sensor and a high-speed X-Processor 5 combination. An impressive AF algorithm and the implementation of AI technology broaden the range of recognisable subjects, these include, animals, birds, vehicles, and more, even in low light conditions. Tracking AF functionality is also available for high-quality video recording. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XT50 Mirrorless Camera is further equipped with 5-axis IBIS reducing the effect of handheld camera shake to up to 7.0 stops. With a tiltable rear 1.84 million-dot LCD screen that is fitted into a newly developed rounded body and grip to perfectly fit right into your hand. A pop-up flash integrated into the viewfinder is mounted on the top plate, automatically controlling the amount of light needed for dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/s_HmlLLghog?si=M6s7xTWSuW_UiuLb\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44883343540378,"sku":"16828193","price":26495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/fujifilm-x-t50-mirrorless-camera-body-black-front.webp?v=1715843930"},{"product_id":"fujifilm-x-t50-mirrorless-camera-body-silver","title":"Fujifilm X-T50 Mirrorless Camera Body (Silver)","description":"\u003cp\u003eThe Fujifilm X-T50 Mirrorless Camera delivers impressive still and video capabilities all packed into a compact and streamlined body. The dedicated film simulation dial, is perfect for those looking to explore Fujifilm's numerous film replications, also including Fuji's latest REALA ACE.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome major features included in the Fuji XT 50 Mirrorless Camera include a back-illuminated 40.2-megapixel X-Trans CMOS 5 HR sensor and a high-speed X-Processor 5 combination. An impressive AF algorithm and the implementation of AI technology broaden the range of recognisable subjects, these include, animals, birds, vehicles, and more, even in low light conditions. Tracking AF functionality is also available for high-quality video recording. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XT50 Mirrorless Camera is further equipped with 5-axis IBIS reducing the effect of handheld camera shake to up to 7.0 stops. With a tiltable rear 1.84 million-dot LCD screen that is fitted into a newly developed rounded body and grip to perfectly fit right into your hand. A pop-up flash integrated into the viewfinder is mounted on the top plate, automatically controlling the amount of light needed for dark scenes and backlit portraits.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/s_HmlLLghog?si=M6s7xTWSuW_UiuLb\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44883350454426,"sku":"16828284","price":26495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/fujifilm-x-t50-mirrorless-camera-body-silver-front.webp?v=1715844706"},{"product_id":"fujifilm-x-t50-mirrorless-camera-body-charcoal-silver","title":"Fujifilm X-T50 Mirrorless Camera Body (Charcoal Silver)","description":"\u003cp\u003eThe Fujifilm X-T50 Mirrorless Camera delivers impressive still and video capabilities all packed into a compact and streamlined body. The dedicated film simulation dial, is perfect for those looking to explore Fujifilm's numerous film replications, also including Fuji's latest REALA ACE.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome major features included in the Fuji XT 50 Mirrorless Camera include a back-illuminated 40.2-megapixel X-Trans CMOS 5 HR sensor and a high-speed X-Processor 5 combination. An impressive AF algorithm and the implementation of AI technology broaden the range of recognisable subjects, these include, animals, birds, vehicles, and more, even in low light conditions. Tracking AF functionality is also available for high-quality video recording.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XT50 Mirrorless Camera is further equipped with 5-axis IBIS reducing the effect of handheld camera shake to up to 7.0 stops. With a tiltable rear 1.84 million-dot LCD screen that is fitted into a newly developed rounded body and grip to perfectly fit right into your hand. A pop-up flash integrated into the viewfinder is mounted on the top plate, automatically controlling the amount of light needed for dark scenes and backlit portraits.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/s_HmlLLghog?si=M6s7xTWSuW_UiuLb\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":44883352027290,"sku":"16828375","price":26495.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/fujifilm-x-t50-mirrorless-camera-body-charcoal-silver-front.webp?v=1715845216"},{"product_id":"fujifilm-x-t50-mirrorless-camera-with-16-50mm-lens-black","title":"Fujifilm X-T50 Mirrorless Camera with 16-50mm Lens (Black)","description":"\u003cp\u003eThe Fujifilm X-T50 Mirrorless Camera delivers impressive still and video capabilities all packed into a compact and streamlined body. The dedicated film simulation dial, is perfect for those looking to explore Fujifilm's numerous film replications, also including Fuji's latest REALA ACE.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome major features included in the Fuji XT 50 Mirrorless Camera include a back-illuminated 40.2-megapixel X-Trans CMOS 5 HR sensor and a high-speed X-Processor 5 combination. An impressive AF algorithm and the implementation of AI technology broaden the range of recognisable subjects, these include, animals, birds, vehicles, and more, even in low light conditions. Tracking AF functionality is also available for high-quality video recording. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XT50 Mirrorless Camera is further equipped with 5-axis IBIS reducing the effect of handheld camera shake to up to 7.0 stops. With a tiltable rear 1.84 million-dot LCD screen that is fitted into a newly developed rounded body and grip to perfectly fit right into your hand. A pop-up flash integrated into the viewfinder is mounted on the top plate, automatically controlling the amount of light needed for dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XF 16-50mm f\/2.8-4.8 R LM WR Lens covers a focal length range from wide-angle 16mm to medium telephoto 50mm. This lightweight and compact 16-50mm lens retains a constant overall length, making it ideal for a wide range of applications from portraiture to street and travel.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/s_HmlLLghog?si=M6s7xTWSuW_UiuLb\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":45002116792474,"sku":"16828478","price":33495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/fujifilm-x-t50-mirrorless-camera-with-16-50mm-lens-black-front.webp?v=1718273712"},{"product_id":"fujifilm-x-t50-mirrorless-camera-with-16-50mm-lens-charcoal-silver","title":"Fujifilm X-T50 Mirrorless Camera with 16-50mm Lens (Charcoal Silver)","description":"\u003cp\u003eThe Fujifilm X-T50 Mirrorless Camera delivers impressive still and video capabilities all packed into a compact and streamlined body. The dedicated film simulation dial, is perfect for those looking to explore Fujifilm's numerous film replications, also including Fuji's latest REALA ACE.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome major features included in the Fuji XT 50 Mirrorless Camera include a back-illuminated 40.2-megapixel X-Trans CMOS 5 HR sensor and a high-speed X-Processor 5 combination. An impressive AF algorithm and the implementation of AI technology broaden the range of recognisable subjects, these include, animals, birds, vehicles, and more, even in low light conditions. Tracking AF functionality is also available for high-quality video recording. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XT50 Mirrorless Camera is further equipped with 5-axis IBIS reducing the effect of handheld camera shake to up to 7.0 stops. With a tiltable rear 1.84 million-dot LCD screen that is fitted into a newly developed rounded body and grip to perfectly fit right into your hand. A pop-up flash integrated into the viewfinder is mounted on the top plate, automatically controlling the amount of light needed for dark scenes and backlit portraits.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XF 16-50mm f\/2.8-4.8 R LM WR Lens covers a focal length range from wide-angle 16mm to medium telephoto 50mm. 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The dedicated film simulation dial, is perfect for those looking to explore Fujifilm's numerous film replications, also including Fuji's latest REALA ACE.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome major features included in the Fuji XT 50 Mirrorless Camera include a back-illuminated 40.2-megapixel X-Trans CMOS 5 HR sensor and a high-speed X-Processor 5 combination. An impressive AF algorithm and the implementation of AI technology broaden the range of recognisable subjects, these include, animals, birds, vehicles, and more, even in low-light conditions. Tracking AF functionality is also available for high-quality video recording. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XT50 Mirrorless Camera is further equipped with 5-axis IBIS reducing the effect of handheld camera shake to up to 7.0 stops. With a tiltable rear 1.84 million-dot LCD screen that is fitted into a newly developed rounded body and grip to perfectly fit right into your hand. 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The dedicated film simulation dial, is perfect for those looking to explore Fujifilm's numerous film replications, also including Fuji's latest REALA ACE.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome major features included in the Fuji XT 50 Mirrorless Camera include a back-illuminated 40.2-megapixel X-Trans CMOS 5 HR sensor and a high-speed X-Processor 5 combination. An impressive AF algorithm and the implementation of AI technology broaden the range of recognisable subjects, these include, animals, birds, vehicles, and more, even in low-light conditions. Tracking AF functionality is also available for high-quality video recording. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XT50 Mirrorless Camera is further equipped with 5-axis IBIS reducing the effect of handheld camera shake to up to 7.0 stops. With a tiltable rear 1.84 million-dot LCD screen that is fitted into a newly developed rounded body and grip to perfectly fit right into your hand. 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The dedicated film simulation dial, is perfect for those looking to explore Fujifilm's numerous film replications, also including Fuji's latest REALA ACE.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSome major features included in the Fuji XT 50 Mirrorless Camera include a back-illuminated 40.2-megapixel X-Trans CMOS 5 HR sensor and a high-speed X-Processor 5 combination. An impressive AF algorithm and the implementation of AI technology broaden the range of recognisable subjects, these include, animals, birds, vehicles, and more, even in low-light conditions. Tracking AF functionality is also available for high-quality video recording. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XT50 Mirrorless Camera is further equipped with 5-axis IBIS reducing the effect of handheld camera shake to up to 7.0 stops. With a tiltable rear 1.84 million-dot LCD screen that is fitted into a newly developed rounded body and grip to perfectly fit right into your hand. 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All this with Fuji's 20 acclaimed film simulations, the latest AI-driven subject detection autofocus and Fujifilm's timeless retro design, makes the X-M5 your ideal companion to transform the the way you create content.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/pUIliXGxXrE?si=XAduEh7DeN4LlMWu\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":51648456589680,"sku":"16900707","price":15495.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/fujifilm-x-m5-mirrorless-camera-silver-front.webp?v=1728989461"},{"product_id":"fujifilm-x-m5-mirrorless-camera-black","title":"Fujifilm X-M5 Mirrorless Camera (Black)","description":"\u003cp\u003eThe Fujifilm X-M5 Mirrorless Camera is the ideal solution for the ambitious creator, eager to ditch the smartphone and elevate the quality of content creation. 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