{"title":"Sony at GoLive!","description":"","products":[{"product_id":"sony-alpha-a7-iv-mirrorless-camera-body","title":"Sony Alpha A7 IV Mirrorless Camera Body","description":"\u003cp\u003eThe Sony Alpha A7 IV is the perfect option for the individual looking for a Hybrid between photography and videography. Featuring a 33MP Full-Frame Exmor R BSI CMOS sensor, compared to the 24.4MP in its predecessor.\u003c\/p\u003e\n\u003cp\u003eThe Impressive BIONZ XR Image Processor is capable of recording super 35 4K60p, 10-bit\/4:2:2 All-Intra at up to 600 Mbps, compared to 4K30p, 8-bit\/4:2:0 in its predecessor.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAdditionally, the Sony Alpha A7 MK IV features a fully articulating LCD Full Touch\/Touch Menu Screen. Featuring 759 Phase-Detection AF points with human, animal, and now also bird eye detection. Real-Time tracking during continuous shooting is now possible at apertures up to F22. Furthermore, the Sony Alpha A7 MarkIV features a focus map function, autofocus assist, and Breathing Compensation in movie mode.\u003cbr data-mce-fragment=\"1\"\u003eSupporting a wide range of HDR movie production needs, the Sony A7 Mark 4 offers Slog-3 and S-Cinetone as well as a maximum ISO of 204800.\u003cbr data-mce-fragment=\"1\"\u003eAnother great feature of the Sony Alpha A7 MK 4 is in-body 5-Axis Image Stabilization rated up to 5.5-Stops.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AppEig6ZB5o\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42587358691482,"sku":"CAMSOILA7M4","price":34995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-alpha-a7-iv-mirrorless-camera-body-front.webp?v=1773926026"},{"product_id":"sony-alpha-a7r-v-mirrorless-camera-body","title":"Sony Alpha A7R V Mirrorless Camera Body","description":"\u003cp\u003eThe Sony Alpha A7R V Mirrorless Camera is Sony's latest high-performance, high megapixel camera that sports a powerful 61MP full frame sensor, the next generation of BIONZ X Image Processor to ensure spectacular image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith the completely redesigned BIONZ X Image Processor, the Sony A7R V Mirrorless Camera is capable of delivering advanced Autofocus with AI Deep Learning, recording high-resolution 4K @ 60p video as well as 8K @ 24p, 8-stops of In-Body Image Stabilization to ensure that your shots are sharp and picture perfect at all times.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/za9gSdDq048\" width=\"560\" height=\"315\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42921228009626,"sku":"CAMSOILA7RM5","price":54995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alpha-a7r-v-mirrorless-camera-body-front.webp?v=1714636540"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera","title":"Sony Alpha a7S III Mirrorless Digital Camera with FREE Sony 80GB CFexpress Type A TOUGH Memory Card (Valued at R6,590)","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you qualify to receive either a \u003cstrong\u003eFREE\u003c\/strong\u003e lens from the above selection of qualifying lenses (indicated as \u003cstrong\u003eFREE\u003c\/strong\u003e within the list) or a 30% discount on any \u003cstrong\u003eONE\u003c\/strong\u003e of the qualifying lenses from the above selection when adding the lens to your purchase. Please Note that the 30% has already been discounted from the lens.\u003cbr\u003ePlease see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A7S III Mirrorless Camera is a compact 35mm full-frame camera that certainly sets new standards in video and photo quality with its amazing tech built-in, which is something specifically aimed at professional filmmakers. Powered by a powerful and newly developed 12.1MP Full-Frame EXMOR R CMOS Sensor with an impressive and fast readout to ensure impeccable 4K video quality, where you can record Full HD @ 240 fps, 4K video @ 120 fps in 4:2:2 10-bit and 4K video @ 120 fps in RAW over HDMI.\u003c\/p\u003e\n\u003cp\u003eKey features to Sonys flagship video camera include a Base ISO of 160 for S-LOG3 and a max ISO of 409 600 for video; 5-axis Image Stabilisation with up to 5-stops and Active Mode Image Stabilisation that provides a 10% crop but still maintains its 4K resolution; continuous shooting of up to 10 fps with full AF and AE engage; 16-bit RAW Recording via HDMI. Up to 60p; dual memory card slot thats capable of reading a UHS-II card and CFexpress Type A with each slot capable of reading either SD or CFexpress Type A memory cards; a powerful AF system that's really fast with 759 phase detect AF points and 425 contrast AF points - offering 92% coverage; the worlds highest resolution new 9.44m-dot Electronic Viewfinder with QXGA resolution; a fully articulating 3.0\" flip-out LCD screen; and it also incorporates a newly noise free cooling system that helps the camera not to overheat when recording and a recording time limit of one hour. Something new to the a7S III camera from Sony is that it now incorporates a fully touch menu and also completely redesigned.\u003cbr\u003eAfter all, the Sony a7S III Mirrorless Camera is definitely the King in low-light environments as it allows you to push your ISO to the max without even picking up any noise while recording video.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 3rd of February to 15th April 2021 and you can claim back R9500 of your purchase. To claim your cashback simply visit Sony's promotional website \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the cashback promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QkNdcW1m6jM\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859165850,"sku":"CAMSOILA7SM3","price":52995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-alpha-a7s-iii-mirrorless-digital-camera-80gb-tough.webp?v=1779430494"},{"product_id":"sony-zv-e10-mirrorless-camera-with-16-50mm-lens-black","title":"Sony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black) with Free SmallRig Cage 3538B (Valued at R1,245)","description":"\u003cp\u003eThe Sony ZV-E10 Mirrorless Camera is a compact and lightweight camera that sports an advanced 24.2MP APS-C Exmor CMOS Sensor designed to deliver perfect image and 4K video quality, also making it the ideal mirrorless camera for vlogging.\u003cbr\u003e\u003cbr\u003eKey features of the ZV-E10 Mirrorless Camera include a bokeh switch which is something brand new incorporated into a camera - simply to defocus your background, easily Livestream directly to social media applications when connecting your camera to your laptop, a large 3.0\" LCD side flip-out touchscreen which is perfect for vloggers, an E-mount that gives you access to over 60 Sony lenses, a product showcase setting, XAVC-S 4K video recording up to 30fps @ 100mbs and Full HD recording at 120fps and full sensor sampling to ensure fantastic video quality. \u003cbr\u003e\u003cbr\u003eTo make it the ideal vlogging camera, the ZV-E10 Mirrorless Camera from Sony also features high-speed Phase Autofocus, Real-time tracking technology, and Eye Autofocus that can be utilised in real-time when recording video which is perfect for straight-to-camera monologues, especially those with shallow depth of fields.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0h0U-midcMg\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859296922,"sku":"CAMSOILZVE10LB","price":11995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-zv-e10-mirrorless-camera-with-16-50mm-lens-black-3538b_74dc5238-13ce-49c2-81f5-adb238af70c4.webp?v=1779430887"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cstyle\u003e\n.btnrental {\njustify-content: center;\ntext-align: center;\nmargin-bottom: 3%;\nborder: 1px black solid;\npadding: 15px 25px 15px 25px;\nbackground-color: white !imporant;\ncolor: black !important;\nborder-radius: 25px\n}\n\n.btnrental:hover {\nbackground-color: black !important;\ncolor: white !important;\nborder: 0.5px black solid !important;\n}\n\n\u003c\/style\u003e\n\u003cp style=\"display: none; text-align: center; justify-content: center;\"\u003e\u003ca href=\"form\/sony-fe-24-70mm-f-2-8-gm-ii-lens\" style=\"background-color: white; text-align: center; margin-bottom: 3%; border: 1px #black solid; padding: 10px 35px 10px 35px; border-radius: 25px;\" class=\"btnrental\"\u003e\u003cstrong\u003eI'm Interested!\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24-70mm f\/2.8 GM II is a whole new upgrade of the previous version, being the Next-generation G Master standard zoom lens that is designed specifically to produce high-resolution images and phenomenal video. The lens features a maximum aperture of f\/2.8 across the entire zoom range for spectacular low light performance and depth of field control, it's much smaller by 18% and 22% lighter than the previous version, and with improvements added to the lens, the FE 24-70mm f\/2.8 GM II Lens will produce extremely sharp image quality and provide excellent control and reliability in any environment.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/y6tRpB_YknQ\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166860181658,"sku":"LENSOE2470GM2","price":34995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-24-70mm-f2-8-gm-ii-lens-front.webp?v=1771827357"},{"product_id":"sony-e-pz-18-105mm-f-4-g-oss-lens-e-mount","title":"Sony E PZ 18-105mm f\/4 G OSS Lens (E Mount)","description":"\u003cp\u003eWith the Sony's 18-105mm F4.00 G OSS lens, it is guaranteed that all focal lengths are covered making this G lens more than enough for most shooting situations. It features amazing ED glass elements and three aspherical elements producing remarkable image quality throughout its zoom range giving you excellent sharpness and contrast in the image area.\u003c\/p\u003e\n\u003cp\u003eThe G lenses are known for their beautifully smooth bokeh as it features a 7-blade circular aperture which is the reason for enhancing smoothness and producing natural highlights.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"color: red; display: none;\"\u003ePurchase this item between the 10th of December and the 31st of December 2021 and you can claim back R1 000 of your purchase. To claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Winter Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166861263002,"sku":"LENSOEP18105G","price":14695.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-e-pz-18-105mm-f4-g-oss-lens-e-mount-front.webp?v=1677062024"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cp\u003eThe Sony FE 70-200mm f\/2.8 GM OSS II is a telephoto zoom lens designed for professionals. This Sony G Master Series Mark II lens builds on the success of its predecessor, while lighter, it features improvements in all other areas.\u003cbr\u003eThe optical design delivers increased sharpness with a minimum of aberrations, that include an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements.\u003cbr\u003eTo assist the Sony FE 70-200mm f\/2.8 GM OSS II Lens in reducing reflections, flare, and ghosting for improved contrast and colour the optical design also features Sony's latest Nano AR II Coating.\u003cbr\u003e\u003cbr\u003eFor fast, precise, and highly responsive autofocus for stationary subjects the Sony FE 70-200mm f\/2.8 GM OSS II Lens features four XD Linear motors, with two motors driving each of the internal focusing groups. The floating focus design divides the elements into two independently controlled groups for increased responsiveness, for both still and video applications, with speeds up to four times faster than its previous version design.\u003cbr\u003e\u003cbr\u003eFor effective use in low-light conditions, as well as greater control over shallow depth of field the Sony FE 70-200mm f\/2.8 GM OSS II Lens is optimized for speed while maintaining a fast and constant f\/2.8 aperture.\u003cbr\u003eSmooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. For use in video applications, the improved aperture drive unit provides a fast yet quiet operation and is combined with an aperture ring that has switchable on\/off cliks and iris lock.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43404385517722,"sku":"LENSOE70200GM2","price":44995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-70-200mm-f2-8-gm-ii-oss-lens-front.webp?v=1771827305"},{"product_id":"sony-cinema-line-fx3-camera","title":"Sony Cinema Line FX3A Camera","description":"\u003cp style=\"color: red;\"\u003e\u003cstrong\u003ePlease note that the indicated retail price on this item will fluctuate based on the Rand\/Dollar exchange rate. Please confirm pricing at time of purchase.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCombining the power of a line of cinema cameras, the Sony Cinema Line FX3A Camera is designed to flourish in producing astonishing video in high resolution, which is ideal for filming documentaries, for young creators, Cinema, and Web \/ SNS Digital Content filming.\u003cbr\u003e\u003cbr\u003eBuilt into the Cinema Line of the Sony FX3 A Camera is a 10.2MP Back-Illuminated 35mm full-frame Exmor R Sensor along with the powerful BIONZ XR Image Processing machine to ensure that it delivers remarkable, high-resolution video quality. Key highlights to the camera to ensure that it delivers exceptional performance and quality include limitless 4K video recording @ 60 fps and also offering 4:2:2 10-bit \/ 4.2K @ 60 fps 16-bit RAW output; an outstanding sensitivity with reduced noise, ISO up to 102 800 and an expanded ISO sensitivity of up to 409 600; 15+ Stop for wide dynamic range; Full-Frame bokeh with shallow depth of field; and In-body Image Stabilization which is perfect while walking.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/LMVB2dk51tk\" title=\"YouTube video player\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43419298234522,"sku":"CAMSOILMEFX3A","price":74995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-cinema-line-fx3-camera-front.webp?v=1761285936"},{"product_id":"sony-fx30-digital-cinema-camera","title":"Sony FX30 Digital Cinema Camera","description":"\u003cp\u003e\u003cspan\u003eThe Sony Cinema Line FX30 is a Super 35mm camera that sports a newly enhanced back-illuminated APS-C 20.1MP Exmor R CMOS Sensor, combined with a powerful BIONZ XR Image Processor to ensure that videographers can capture high-resolution video quality, 4K videos at 120p, Full HD at 240p and 10-bit 4:2:2 All-Intra recording.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFilming couldn't be any better on the FX30 Camera as it delivers high-speed, high-precision AF that's made available on a wide image area, accurate tracking performance even when using a narrow depth of field or tracking fast-moving subjects, for all movie recording modes including 4K at 120p. The advanced AF performance features functionality for Real-time Eye AF for humans, animals or birds and it features AF Assist that smoothly switches between auto and manual focus. The camera features effective image stabilization, making it easier for hand-held shooting, and the stability is even better when combined with wide-angle lenses.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt offers a variety of recording formats, and shooting modes that will constantly record remarkable quality and produce cinematic footage without having to grade the footage when using S-Cinetone. These preset looks creates interesting moods or imported user LUTs. The Sony FX30 provides easy and quick log shooting, a flexible ISO range that can easily be adjusted according to the environment, Cine EI which makes it possible to adjust the latitude balance between highlights and shadows, to indicate the value of brightness in post-production and used in cinematography to achieve high image quality.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43552877838490,"sku":"CAMSOILMEFX30B","price":32995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-fx30-digital-cinema-camera-front_f03cf632-0c5f-4d16-8c7a-f0114762ffc3.webp?v=1761285983"},{"product_id":"sony-a6700-mirrorless-camera-with-16-50mm-lens","title":"Sony a6700 Mirrorless Camera with 16-50mm Lens with FREE Sony NP-FZ100 Rechargeable Lithium-Ion Battery (Valued at R2,895)","description":"\u003cp\u003eThe Sony a6700 Mirrorless Camera Body combines Sony's Cinema Line innovations and high-quality still imagery in a compact form factor. Also with the advancements in AI-based subject recognition, the Sony a 6700 is a powerfull and versatile tool for any ambitious content creator.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony a6700 Mirrorless Camera Body employs a combo of the latest 24.6MP back-illuminated Exmor R CMOS sensor and BIONZ XR processor. Featuring unrestrained 11 fps continuous still capture or UHD 4K video oversampled from a 6K resolution.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIncluded is a wide-angle E PZ 16-50mm f\/3.5-5.6 OSS zoom lens, that's been designed for the Sony APS-C range of cameras - offering an equivalent zoom range of 24-75mm. Capture all the beauty and memorable moments all in high resolution. This is all thanks to its excellent glass - offering extra-low dispersion elements and four aspherical elements to eliminate various aberrations, and to enhance the contrast.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/YICkGeBhD78\" title=\"YouTube video player\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43731558465690,"sku":"CAMSOILA6700K","price":26995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-a6700-mirrorless-camera-with-16-50mm-lens-battery.webp?v=1779430578"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-ii-lens","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM II Lens offers exceptional corner-to-corner image sharpness and close range. The f\/2.8 is ideal for any lighting condition providing clarity and sharpness throughout the zoom range.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM II Lens features a lighter and shorter form factor compared to its predecessor. The shorter and lighter form factor is made possible by the floating optical construction of the lens. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe autofocus motors built into the Sony FE 16-35mm f\/2.8 GM II Lens are upgraded and optimised to handle bursts at 30 frames per second while still offering quick, quiet and precise autofocus performance. Another improvement is the new anti-reflective treatment Nano AR Coating II which produces smaller and shadowy images.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Qxwt_e_xZLY?si=n6cPjODn_ZwFZalY\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856752083098,"sku":"LENSOE1635GM2","price":39995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-fe-16-35mm-f2-8-gm-ii-lens-front.webp?v=1771827389"},{"product_id":"sony-alpha-a7cr-mirrorless-digital-camera-silver","title":"Sony Alpha a7CR Mirrorless Digital Camera (Silver)","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Sony Alpha a7CR Mirrorless Digital Camera is a full-frame, compact-size camera that features a 61MP full-frame Back-Illuminated Exmor R CMOS Image Sensor with the latest BIONZ XR Image Processor. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDelivering exceptionally high image quality with improved colour reproduction and evolved subject recognition performance. The Sony Alpha a7C R Mirrorless Digital Camera features high resolution 4K 60p, 10bit 4:2:2, S-Log, S-Cinetone, and M-LUT.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gNXZeVVMhCk?si=XB1BWSgIhalD-Uzi\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857291215002,"sku":"CAMSOILA7CRS","price":72995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-alpha-a7cr-mirrorless-digital-camera-silver-front.webp?v=1753971770"},{"product_id":"sony-alpha-a7c-ii-mirrorless-digital-camera-with-28-60mm-lens-black","title":"Sony Alpha a7C II Mirrorless Digital Camera with 28-60mm Lens (Black) with Free SmallRig Cage 4422 (Valued at R1,495)","description":"\u003cp\u003eThe Sony Alpha a7C II Mirrorless Digital Camera is a full-frame, compact-size camera that features a 33MP full-frame Back-Illuminated Exmor R CMOS Image Sensor with the latest BIONZ XR Image Processor. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eDelivering exceptionally high image quality with improved colour reproduction and evolved subject recognition performance. The Sony Alpha a7C II Mirrorless Digital Camera features high resolution 4K 60p (Super35) 10bit 4:2:2, S-Log, S-Cinetone, and M-LUT.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 28-60mm F\/4-5.6 Lens is impressively compact and versatile wide-angle. The retractable design, flexible focal length and sleek profile makes it ideal for walkaround everyday shooting from portraiture and travel applications.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gNXZeVVMhCk?si=XB1BWSgIhalD-Uzi\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857407443098,"sku":"CAMSOILA7CM2K","price":34995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-alpha-a7c-ii-mirrorless-digital-camera-with-28-60mm-lens-black-4422_7d42c122-d5b7-4a1b-a411-2ccca765ef46.webp?v=1779430542"},{"product_id":"sony-zv-e10-ii-mirrorless-camera-with-16-50mm-lens","title":"Sony ZV-E10 II Mirrorless Camera with 16-50mm Lens","description":"\u003cp\u003eBuilding on the success of its predecessor, the Sony ZV-E10 II Mirrorless Camera features some notable improvements enabling high-quality video as well as still performance. The 26MP APS-C Exmor R CMOS Back-Illuminated Sensor combined with the BIONZ XR image processor is designed to satisfy the needs of any striving influencer. Greater freedom for movie recording and editing includes 4K60p, 10bit 4:2:2 All-Intra, S-Log3 and LUT imports.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony ZV-E10II Mirrorless Camera offers high-performance AF with 759-point phase-detect autofocus realising real-time AF for humans, animals and birds along with real-time tracking, ensuring you never miss the moment. \u003c\/p\u003e\n\u003cp\u003eThe vari-angle 3.0\" 1.037M dot LCD touchscreen includes Vertical-UI for portrait mode ensuring easy transition between landscape, portrait, and selfie modes. Combined with the compact and lightweight form factor, the Sony ZVE10 II Mirrorless Camera features an interchangeable lens design making it compatible with over 70 E-Mount lenses enabling various creative image expressions.\u003c\/p\u003e\n\u003c!----\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/C9UvympXTCA?si=phHe2WenRyTZtDm_\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45079871488154,"sku":"CAMSOILZVE10LBM2","price":25995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-zv-e10-ii-mirrorless-camera-with-16-50mm-lens-front_0c778b80-3e0c-4d08-833b-b5a33bcb4e34.webp?v=1771827489"},{"product_id":"sony-fx2-digital-cinema-camera","title":"Sony FX2 Digital Cinema Camera with Free SmallRig Cage 5587 (Valued at R2,240)","description":"\u003cp\u003eThe Sony FX2 Digital Cinema Camera is well equipped with a 33MP back-illuminated Exmor R full-frame sensor with a BIONZ XR processor. Capable of capturing vivid DCI 4K internally with 10-bit 4:2:2 sampling, or outputs 16-bit raw video via an HDMI connection. Capture video in XAVS S, S-I, and HS recording formats in Long GOP, All-Intra, H.264, and H.265 codecs. Up to 16 user-imported LUTs or S-Cinematone mode can be applied to exactly match colour and tone to other high-end Sony cameras in the Cinema Line.\u003c\/p\u003e\n\u003cp\u003eThe Sony FX 2 combines the comprehensive capabilities of the Sony Cinema Line with enhanced still imaging capabilities, all these built into a compact and travel-friendly form factor. You are able to shoot 33MP JPG or HEIF images in S-Log3, enabling easy post-production colour grading\u003c\/p\u003e\n\u003cp\u003eThe Sony Cinema Line FX-2 Camera features a powerful AI processing unit delivering multiple improvements in terms of auto focus, auto framing, and stabilisation using deep learning. Analysing colours, patterns, and depth, the processor maintains sharp focus with real-time subject recognition, identifying people, animals, and vehicles. Ideal for fast-paced shooting scenarios such as wildlife or sporting events, the Sony FX II features human and animal eye recognition that is about 30% improved compared to other models, such as the FX3 and 30.\u003c\/p\u003e\n\u003cp\u003eThe 3\" fold-out and tiltable touchscreen LCD allows for intuitive menu navigation and impressive 1.03m-Dot resolution. Another unique addition to the FX 2 is a built-in 3.68m-Dot OLED electronic viewfinder featuring a 0.7x maximum magnification. The built-in EVF can tilt from 0° to 90°, with a reversible rubber eye cup and 33mm eye point that allows for precise framing in the harshest of lighting conditions.\u003c\/p\u003e\n\u003cp\u003eThe Sony FX2 Digital Cinema Camera is built from a lightweight and sturdy Magnesium Alloy body, featuring a built-in cooling fan to ensure uninterrupted 4K60 recording. The handgrip has also been improved and features one of the five 1\/4\"-20 threads, three to be used for accessories and two for mounting plates.\u003c\/p\u003e\n\u003cp\u003eSeveral functions have dedicated controls, including the power switch, record button, movie\/still switch, zoom lever, playback button, and control dials, while seven other buttons serve user-assignable functions.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/_J_1dJndLhc?si=jFKffH0Lu5ECNcEj\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52311646699888,"sku":"CAMSOILMEFX2B","price":39995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-fx2-digital-cinema-camera-5587_7ed3600d-3a16-4dca-be36-f964d899bf8b.webp?v=1779430928"}],"url":"https:\/\/www.ormsdirect.co.za\/collections\/sony-at-golive.oembed","provider":"Orms Direct","version":"1.0","type":"link"}