{"title":"Sony Festive Season Specials","description":"\u003cp data-mce-fragment=\"1\"\u003eSony Festive Season Specials for 2025 are valid until 31 December 2025, or while stocks last.\u003c\/p\u003e","products":[{"product_id":"sony-alpha-a7-iv-mirrorless-camera-body","title":"Sony Alpha A7 IV Mirrorless Camera Body","description":"\u003cp\u003eThe Sony Alpha A7 IV is the perfect option for the individual looking for a Hybrid between photography and videography. Featuring a 33MP Full-Frame Exmor R BSI CMOS sensor, compared to the 24.4MP in its predecessor.\u003c\/p\u003e\n\u003cp\u003eThe Impressive BIONZ XR Image Processor is capable of recording super 35 4K60p, 10-bit\/4:2:2 All-Intra at up to 600 Mbps, compared to 4K30p, 8-bit\/4:2:0 in its predecessor.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAdditionally, the Sony Alpha A7 MK IV features a fully articulating LCD Full Touch\/Touch Menu Screen. Featuring 759 Phase-Detection AF points with human, animal, and now also bird eye detection. Real-Time tracking during continuous shooting is now possible at apertures up to F22. Furthermore, the Sony Alpha A7 MarkIV features a focus map function, autofocus assist, and Breathing Compensation in movie mode.\u003cbr data-mce-fragment=\"1\"\u003eSupporting a wide range of HDR movie production needs, the Sony A7 Mark 4 offers Slog-3 and S-Cinetone as well as a maximum ISO of 204800.\u003cbr data-mce-fragment=\"1\"\u003eAnother great feature of the Sony Alpha A7 MK 4 is in-body 5-Axis Image Stabilization rated up to 5.5-Stops.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AppEig6ZB5o\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42587358691482,"sku":"CAMSOILA7M4","price":49995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-alpha-a7-iv-mirrorless-camera-body-front.webp?v=1773926026"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-with-fe-28-70mm-f-3-5-5-6-oss-lens","title":"Sony Alpha A7 IV Mirrorless Digital Camera with FE 28-70mm f3.5-5.6 OSS Lens","description":"\u003cp\u003eThe Sony Alpha A7 IV is the perfect option for the individual looking for a Hybrid between photography and videography. Featuring a 33MP Full-Frame Exmor R BSI CMOS sensor, compared to the 24.4MP in its predecessor.\u003cbr\u003eThe Impressive BIONZ XR Image Processor is capable of recording super 35 4K60p, 10-bit\/4:2:2 All-Intra at up to 600 Mbps, compared to 4K30p, 8-bit\/4:2:0 in its predecessor.\u003cbr\u003e\u003cbr\u003eAdditionally, the Sony Alpha A7 MK IV features a fully articulating LCD Full Touch\/Touch Menu Screen. Featuring 759 Phase-Detection AF points with human, animal, and now also bird eye detection. Real-Time tracking during continuous shooting is now possible at apertures up to F22. Furthermore, the Sony Alpha A7 MarkIV features a focus map function, autofocus assist, and Breathing Compensation in movie mode.\u003cbr\u003eSupporting a wide range of HDR movie production needs, the Sony A7 Mark 4 offers Slog-3 and S-Cinetone as well as a maximum ISO of 204800.\u003cbr\u003eAnother great feature of the Sony Alpha A7 MK 4 is in-body 5-Axis Image Stabilization rated up to 5.5-Stops.\u003cbr\u003e\u003cbr\u003eIncluded is the Sony FE 28-70mm f\/3.5-5.6 OSS lens, which is a 35mm full-frame mid-range zoom lens that's been designed to work with all E-mount camera bodies from Sony. The FE 28-70mm f\/3.5-5.6 OSS lens has a built-in optical SteadyShotTM which stabilizes your image even when your hands aren't. It also delivers outstanding contrast and resolution right out to the edges of the image. With this amazing optical SteadyShotTM built-in, it ensures brilliant photographic results-even at high zooms.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AppEig6ZB5o\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42853665505434,"sku":"CAMSOILA7M4K","price":57995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-a7-iv-camera-kit.webp?v=1761287125"},{"product_id":"sony-alpha-a7r-v-mirrorless-camera-body","title":"Sony Alpha A7R V Mirrorless Camera Body","description":"\u003cp\u003eThe Sony Alpha A7R V Mirrorless Camera is Sony's latest high-performance, high megapixel camera that sports a powerful 61MP full frame sensor, the next generation of BIONZ X Image Processor to ensure spectacular image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith the completely redesigned BIONZ X Image Processor, the Sony A7R V Mirrorless Camera is capable of delivering advanced Autofocus with AI Deep Learning, recording high-resolution 4K @ 60p video as well as 8K @ 24p, 8-stops of In-Body Image Stabilization to ensure that your shots are sharp and picture perfect at all times.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/za9gSdDq048\" width=\"560\" height=\"315\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42921228009626,"sku":"CAMSOILA7RM5","price":94995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alpha-a7r-v-mirrorless-camera-body-front.webp?v=1714636540"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera","title":"Sony Alpha a7S III Mirrorless Digital Camera","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you qualify to receive either a \u003cstrong\u003eFREE\u003c\/strong\u003e lens from the above selection of qualifying lenses (indicated as \u003cstrong\u003eFREE\u003c\/strong\u003e within the list) or a 30% discount on any \u003cstrong\u003eONE\u003c\/strong\u003e of the qualifying lenses from the above selection when adding the lens to your purchase. Please Note that the 30% has already been discounted from the lens.\u003cbr\u003ePlease see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A7S III Mirrorless Camera is a compact 35mm full-frame camera that certainly sets new standards in video and photo quality with its amazing tech built-in, which is something specifically aimed at professional filmmakers. Powered by a powerful and newly developed 12.1MP Full-Frame EXMOR R CMOS Sensor with an impressive and fast readout to ensure impeccable 4K video quality, where you can record Full HD @ 240 fps, 4K video @ 120 fps in 4:2:2 10-bit and 4K video @ 120 fps in RAW over HDMI.\u003c\/p\u003e\n\u003cp\u003eKey features to Sonys flagship video camera include a Base ISO of 160 for S-LOG3 and a max ISO of 409 600 for video; 5-axis Image Stabilisation with up to 5-stops and Active Mode Image Stabilisation that provides a 10% crop but still maintains its 4K resolution; continuous shooting of up to 10 fps with full AF and AE engage; 16-bit RAW Recording via HDMI. Up to 60p; dual memory card slot thats capable of reading a UHS-II card and CFexpress Type A with each slot capable of reading either SD or CFexpress Type A memory cards; a powerful AF system that's really fast with 759 phase detect AF points and 425 contrast AF points - offering 92% coverage; the worlds highest resolution new 9.44m-dot Electronic Viewfinder with QXGA resolution; a fully articulating 3.0\" flip-out LCD screen; and it also incorporates a newly noise free cooling system that helps the camera not to overheat when recording and a recording time limit of one hour. Something new to the a7S III camera from Sony is that it now incorporates a fully touch menu and also completely redesigned.\u003cbr\u003eAfter all, the Sony a7S III Mirrorless Camera is definitely the King in low-light environments as it allows you to push your ISO to the max without even picking up any noise while recording video.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 3rd of February to 15th April 2021 and you can claim back R9500 of your purchase. To claim your cashback simply visit Sony's promotional website \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the cashback promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QkNdcW1m6jM\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859165850,"sku":"CAMSOILA7SM3","price":72995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alpha-a7s-iii-mirrorless-digital-camera-front.webp?v=1771827574"},{"product_id":"sony-zv-e10-mirrorless-camera-with-16-50mm-lens-black","title":"Sony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black)","description":"\u003cp\u003eThe Sony ZV-E10 Mirrorless Camera is a compact and lightweight camera that sports an advanced 24.2MP APS-C Exmor CMOS Sensor designed to deliver perfect image and 4K video quality, also making it the ideal mirrorless camera for vlogging.\u003cbr\u003e\u003cbr\u003eKey features of the ZV-E10 Mirrorless Camera include a bokeh switch which is something brand new incorporated into a camera - simply to defocus your background, easily Livestream directly to social media applications when connecting your camera to your laptop, a large 3.0\" LCD side flip-out touchscreen which is perfect for vloggers, an E-mount that gives you access to over 60 Sony lenses, a product showcase setting, XAVC-S 4K video recording up to 30fps @ 100mbs and Full HD recording at 120fps and full sensor sampling to ensure fantastic video quality. \u003cbr\u003e\u003cbr\u003eTo make it the ideal vlogging camera, the ZV-E10 Mirrorless Camera from Sony also features high-speed Phase Autofocus, Real-time tracking technology, and Eye Autofocus that can be utilised in real-time when recording video which is perfect for straight-to-camera monologues, especially those with shallow depth of fields.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0h0U-midcMg\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859296922,"sku":"CAMSOILZVE10LB","price":15995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-zv-e10-mirrorless-camera-with-16-50mm-lens-black-front_446a5638-ea94-478f-925d-0a970fd9d260.webp?v=1771827457"},{"product_id":"sony-fx6-full-frame-cinema-camera-body-only","title":"Sony Cine Line FX6 Full-Frame Cinema Camera (Body Only)","description":"\u003cp style=\"color: red;\"\u003e\u003cstrong\u003ePlease note that the indicated retail price on this item will fluctuate based on the Rand\/Dollar exchange rate. Please confirm pricing at time of purchase.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FX6 Full-Frame Camera from Sony was developed around a philosophy geared towards offering an exceptionally compact form, but retaining the versatility and cine imaging that Sony has become renowned for. The Sony FX 6 offers more than 15 stops of dynamic range, S-Cinetone gamma for filmlike skin tones and 10-bit 4:2:2 XAVC-I recording. This positions the FX-6 perfectly to function in a secondary capacity to larger Sony Cine Line cameras such as the FX9 or VENICE. This performance coupled with the size of the FX6 makes the camera perfect for documentary filmmaking, or as a camera for use on gimbals or drones. The FX6 camera marries a 4K full-frame Exmor R sensor with a BIONX XR processing engine for a dual native ISO of 800 as well as ISO 12800 detail-rich capture in low-light scenes.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KPP6NhTS26k\" width=\"560\" height=\"315\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859460762,"sku":"CAMSOILMEFX6","price":154495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-cine-line-fx6-full-frame-cinema-camera-front.webp?v=1721887086"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp style=\"display: none; color:red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\r\n\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003e\r\nTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\r\nPlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\u003cbr\u003e\r\n\r\n\r\n\u003cp\u003eThe Sony FE 14mm f\/1.8 GM Lens is an ultra-wide angle prime lens that's designed for Sony Full-Frame E-Mount Mirrorless cameras, being ideal for photographers wanting to capture beautiful landscapes, nature, architectural, and astrophotography shots.\u003cbr\u003e\u003cbr\u003e\r\n\r\nThe wide-angle 14mm from Sony offers an extremely fast, versatile performance throughout it's focal length. The lens features quite a variety of advanced specifications to ensure that immaculate image quality is constantly delivered when photographing, which is all thanks to enhance optics that includes one super ED element to reduce chromatic aberrations, and two XA (extreme aspherical) elements to effectively control spherical aberrations to achieve a high degree of image sharpness and clarity. Other features include a Nano AR II coating to limit ghosting from occurring and lens flare, an XD Linear Motor System that utilses two separate  motors to achieve really fast and quiet focus, a minimum focus distance of 25cm, a dust- and moisture-sealed design and fluorine-coated outer elements that's been applied to the optics to support shooting in inclement weather conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859559066,"sku":"LENSOE14F18GM","price":31495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-14mm-f1-8-gm-lens-front.webp?v=1677062386"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-lens","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003eTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM lens is a full frame wide-angle zoom that offers a wealth of opportunity to capture subjects in creative new ways. No matter what zoom setting or focus distance you shoot at, this lens delivers consistently superb resolution from corner to corner, with stunning background bokeh when required. A compact, lightweight design makes it manageable for active shooting.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859591834,"sku":"LENSOE1635GM","price":42995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-16-35mm-f2-8-gm-lens-front.webp?v=1677062421"},{"product_id":"sony-fe-24-105mm-f-4-g-oss-lens","title":"Sony FE 24-105mm f\/4 G OSS Lens (E Mount)","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003eTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24-105mm f\/4 G OSS is a compact, lightweight comprehensive full-frame E-mount zoom. The lens provides a wide focal range from a wide 24mm, to a telephoto 105mm, as well a constant maximum aperture of f\/4 throughout its zoom range\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThe Sony FE 24-105mm f\/4 G OSS lens features a compact, lightweight design for portability and mobility; as well as fast, precise AF and high reliability add to the broad utility of this fine zoom lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166860083354,"sku":"LENSOE24105G","price":25995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-24-105mm-f4-g-oss-lens-e-mount-front.webp?v=1677062493"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens-e-mount","title":"Sony FE 24-70mm f\/2.8 GM Lens (E Mount)","description":"\u003cp style=\"display: none; color:red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\r\n\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003e\r\nTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\r\nPlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe Sony FE 24-70mm f\/2.8 GM is a fast full frame standard zoom lens that is designed specifically for high-resolution camera bodies. The lens features a swift maximum aperture of f\/2.8 across the entire zoom range for spectacular low light performance and depth of field control. The lens zoom range cover both wide angle and short telephoto focal lengths, enabling you to capture a wide array of subjects including: portraits, groups shots, landscapes, indoor scenes, and other general subjects.The FE 24-70mm f\/2.8 GM forms part of Sony's G Master range of lenses. The G master lens range focuses on image quality, resolution, and construction; so that each lens can as future-proof as possible.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166860148890,"sku":"LENSOE2470GM","price":35995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-24-70mm-f2-8-gm-lens-e-mount-front.webp?v=1677066707"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens","description":"\u003cstyle\u003e\n.btnrental {\njustify-content: center;\ntext-align: center;\nmargin-bottom: 3%;\nborder: 1px black solid;\npadding: 15px 25px 15px 25px;\nbackground-color: white !imporant;\ncolor: black !important;\nborder-radius: 25px\n}\n\n.btnrental:hover {\nbackground-color: black !important;\ncolor: white !important;\nborder: 0.5px black solid !important;\n}\n\n\u003c\/style\u003e\n\u003cp style=\"display: none; text-align: center; justify-content: center;\"\u003e\u003ca href=\"form\/sony-fe-24-70mm-f-2-8-gm-ii-lens\" style=\"background-color: white; text-align: center; margin-bottom: 3%; border: 1px #black solid; padding: 10px 35px 10px 35px; border-radius: 25px;\" class=\"btnrental\"\u003e\u003cstrong\u003eI'm Interested!\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24-70mm f\/2.8 GM II is a whole new upgrade of the previous version, being the Next-generation G Master standard zoom lens that is designed specifically to produce high-resolution images and phenomenal video. The lens features a maximum aperture of f\/2.8 across the entire zoom range for spectacular low light performance and depth of field control, it's much smaller by 18% and 22% lighter than the previous version, and with improvements added to the lens, the FE 24-70mm f\/2.8 GM II Lens will produce extremely sharp image quality and provide excellent control and reliability in any environment.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/y6tRpB_YknQ\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166860181658,"sku":"LENSOE2470GM2","price":46995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-24-70mm-f2-8-gm-ii-lens-front.webp?v=1771827357"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e \u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003e To claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e Please note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 24mm f\/1.4 GM Lens is a professional piece of art thats been added to the Sony wide angle prime lens range to produce superb image and video quality, with fast, precise and quiet Autofocus throughout its focal range. Being perfect for capturing landscapes, nature, architectural photography and even fast-moving subjects provided with all the detail and sharpness that one can ask for.\u003cbr\u003e\u003cbr\u003eThe Sony FE 24mm f\/1.4 Lens utilises special elements that include two XA (Extreme Aspherical) elements in the optical design in order to meet the necessary G Master requirements which contributes to its impressive high resolution throughout the image area, three ED (Extra-low Dispersion) glass elements are also incorporated to effectively overpower chromatic aberration. The lens is also light in weight which is all thanks to the newly developed DDSSM (Direct Drive SSM) focus drive system that Sony has merged in to achieve a remarkable weight of only 445g. Stand out features and specs of this compact GM lens now include a circular 11-blade diaphragm with a maximum f\/1.4 aperture to create that beautiful bokeh; Easy de-click aperture ring; smooth and versatile operation which is all thanks to its focus hold button that can be customised to a secondary function; Nano AR coating to suppress internal reflections that can possibly lead to flare and ghosting; and lastly, the front element of the lens is fluorine coated in order to resist dust, fingerprints, water, oil and allows easy cleaning.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/85hNcM_Zgng?si=tXDKoAuoYPd_VMws\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166860214426,"sku":"LENSOE24F14GM","price":31495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-24mm-f1-4-gm-lens-front.webp?v=1677066743"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003eTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 35mm f\/1.4 GM Lens is a compact, wide-angle prime lens that delivers exceptional and breathtaking images for Full-Frame Format cameras.\u003cbr\u003e\u003cbr\u003eThe lens has been designed to create stunning resolution on the go and for any situation all thanks to an advanced lens construction. The lens design consists of two XA (extreme aspherical) elements to ensure that it takes advantage of the short mirrorless flange-back distance, resulting in stunning contrast and resolution. With further technology to ensure superior optical quality and performance - the lens also includes an ED (Extra-low Dispersion) glass element to effectively suppress chromatic aberration, Sony's Nano AR Coating II to maintain superb image clarity throughout the focal range.\u003cbr\u003eOther features to this stylish and compact lens include an 11-blade aperture mechanism that produces pleasing bokeh quality, even when the lens is wide open; and powerful XD Linear Motors to achieve exceptional speed, with accurate and quiet AF tracking; professional control and reliability that offers a focus hold button, a focus ring, and other controls that supports a smooth and efficient operation.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166860345498,"sku":"LENSOE35F14GM","price":31495.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-35mm-f1-4-gm-lens-front.webp?v=1677066907"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e \u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003e To claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e Please note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThe Sony FE 50mm f\/1.2 GM Lens is a compact and high-performance prime lens that's designed to produce G Master image quality throughout the focal range for full-frame Sony E-Mount mirrorless cameras.\u003cbr\u003e\u003cbr\u003e The sleek design FE 50mm f\/1.2 GM Lens is every creative photographers dream, as it's suitable for photographing basically everything from street, portraiture, landscape to documentary subjects. Not only is it designed to photograph in a wider range of lighting conditions, but it also provides an extraordinary combination of high-resolution, luscious G Master Bokeh, and enhanced autofocus.\u003cbr\u003e Some of the advanced features includes an outstanding maximum f\/1.2 aperture with a 11-blade circular aperture mechanism; a lens construction that consists of a variety of special glass elements, such as three XA (eXtreme Aspherical) elements to provide excellent spherical aberration to effectively reduce a variety of aberrations, colour fringing and distortion; Nano AR II coating to suppress flare and ghosting for enhanced contrast; an XD Linear Motor system that guarantees a quiet, precise, and really fast autofocus performance.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4M73SUTiefM\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166860607642,"sku":"LENSOE50F12GM","price":44995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-50mm-f1-2-gm-lens-front.webp?v=1677067035"},{"product_id":"sony-fe-50mm-f1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003eTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 50mm f\/1.8 is a full frame fast aperture standard prime lens for Sony E-Mount cameras. The optical design is state-of-the-art for high image quality, and the large F1.8 maximum aperture can produce gorgeous background bokeh. On APS-C format E-mount bodies it provides equally high quality with an equivalent focal length of about 75mm.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4M73SUTiefM\" width=\"560\" height=\"315\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166860705946,"sku":"LENSOE50F18F","price":5795.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-50mm-f1-8-lens-front.webp?v=1677067078"},{"product_id":"sony-fe-85mm-f1-4-gm-lens","title":"Sony FE 85mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 85mm f\/1.4 GM lens is built to the strictest precision standards, this lens offers magnificent imaging performance throughout the frame, right up to its widest f\/1.4 aperture setting. It is the perfect short telephoto portrait lens and features outstanding sharpness and magnificent bokeh.Not just great for stills, the aperture of the Sony FE 85mm f\/1.4 GM lens can be de-clicked for smooth, progressive, and silent aperture switching; making it an excellent choice for video recording.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166860968090,"sku":"LENSOE85F14GM","price":28495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-85mm-f1-4-gm-lens-front.webp?v=1677067310"},{"product_id":"sony-fe-85mm-f1-8-lens","title":"Sony FE 85mm f\/1.8 Lens (E Mount)","description":"\u003cp style=\"display: none; color:red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\r\n\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003e\r\nTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\r\nPlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\r\n\r\n\u003cp\u003eThe Sony FE 85mm f\/1.8 lens is well designed to portray perfect sharpness and bokeh. It's an excellent second lens for both full frame and APS-C camera users. This fine prime-lens is well equipped with ED glass for chromatic aberration compensation with a 9-blade circular aperture. It has a built in double linear motor actuator system that directly drives the lens focus mechanism without noisy intervening gears which performs a quiet operation and is ideal for movie-making and stills.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166861000858,"sku":"LENSOE85F18","price":13695.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-85mm-f1-8-lens-e-mount-front.webp?v=1677067325"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003eTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eSony FE 70-200mm f\/2.8 GM OSS lens is an incomparable F2.8 telephoto zoom that is a must have for event, wedding and portrait photographers. The Sony FE 70-200mm f\/2.8 GM OSS combines refined G Lens bokeh with new levels of resolution in an outstanding constant F2.8 telephoto zoom that offers unsurpassed rendering, blazing AF, and extraordinary image stabilization performance.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166861066394,"sku":"LENSOE70200GM","price":45995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-70-200mm-f2-8-gm-oss-lens-side-front.webp?v=1677067256"},{"product_id":"sony-e-pz-18-105mm-f-4-g-oss-lens-e-mount","title":"Sony E PZ 18-105mm f\/4 G OSS Lens (E Mount)","description":"\u003cp\u003eWith the Sony's 18-105mm F4.00 G OSS lens, it is guaranteed that all focal lengths are covered making this G lens more than enough for most shooting situations. It features amazing ED glass elements and three aspherical elements producing remarkable image quality throughout its zoom range giving you excellent sharpness and contrast in the image area.\u003c\/p\u003e\n\u003cp\u003eThe G lenses are known for their beautifully smooth bokeh as it features a 7-blade circular aperture which is the reason for enhancing smoothness and producing natural highlights.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"color: red; display: none;\"\u003ePurchase this item between the 10th of December and the 31st of December 2021 and you can claim back R1 000 of your purchase. To claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Winter Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166861263002,"sku":"LENSOEP18105G","price":14695.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-e-pz-18-105mm-f4-g-oss-lens-e-mount-front.webp?v=1677062024"},{"product_id":"sony-fe-2-0x-teleconveter","title":"Sony FE 2.0x Teleconverter","description":"\u003cp style=\"display: none; color:red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\r\n\u003cstrong\u003eClaim 15% Cashback when purchasing 1 Teleconverter.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 20% Cashback when purchasing 2 Teleconverters.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 25% Cashback when purchasing 3 Teleconverters.\u003c\/strong\u003e\u003cbr\u003e\r\nTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\r\nPlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\u003cbr\u003e\r\n\r\n\u003cp\u003eThe Sony FE 2.0X Teleconverter is specifically designed to fit your E-mount full frame and E-mount APS-C cameras. With this amazing teleconverter, it allows you to multiply your lens magnification to 2.0X so that you can get a better view of your subject. The Sony FE 2.0X Teleconverter offers outstanding performance without degrading resolution when capturing  sports or wildlife photography. The Sony FE 2.0X Teleconverter is also dust and moisture resistant which matches the lens to work in challenging environments and a variety of conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166861361306,"sku":"LENSOTC20","price":13695.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-2-0x-teleconverter-front.webp?v=1677062435"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003cp\u003eThe Sony FE 70-200mm f\/2.8 GM OSS II is a telephoto zoom lens designed for professionals. This Sony G Master Series Mark II lens builds on the success of its predecessor, while lighter, it features improvements in all other areas.\u003cbr\u003eThe optical design delivers increased sharpness with a minimum of aberrations, that include an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements.\u003cbr\u003eTo assist the Sony FE 70-200mm f\/2.8 GM OSS II Lens in reducing reflections, flare, and ghosting for improved contrast and colour the optical design also features Sony's latest Nano AR II Coating.\u003cbr\u003e\u003cbr\u003eFor fast, precise, and highly responsive autofocus for stationary subjects the Sony FE 70-200mm f\/2.8 GM OSS II Lens features four XD Linear motors, with two motors driving each of the internal focusing groups. The floating focus design divides the elements into two independently controlled groups for increased responsiveness, for both still and video applications, with speeds up to four times faster than its previous version design.\u003cbr\u003e\u003cbr\u003eFor effective use in low-light conditions, as well as greater control over shallow depth of field the Sony FE 70-200mm f\/2.8 GM OSS II Lens is optimized for speed while maintaining a fast and constant f\/2.8 aperture.\u003cbr\u003eSmooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. For use in video applications, the improved aperture drive unit provides a fast yet quiet operation and is combined with an aperture ring that has switchable on\/off cliks and iris lock.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43404385517722,"sku":"LENSOE70200GM2","price":59595.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-70-200mm-f2-8-gm-ii-oss-lens-front.webp?v=1771827305"},{"product_id":"sony-fe-50mm-f-1-4-gm-lens","title":"Sony FE 50mm f\/1.4 GM Lens","description":"\u003cp\u003eThe Sony FE 50mm f\/1.4 GM Lens is designed for still and video shooters alike, providing exceptional image quality with advanced optics and sophisticated elements.\u003cbr\u003e\nWith the Sony FE 50mm f\/1.4 GM Lens you are able to create memorable images, with the lens being a versatile normal length prime providing a natural field of view.\u003cbr\u003e\nThis lens is a perfect choice for everyday use, with a precise autofocus system within a compact and lightweight body.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43416053252250,"sku":"LENSOE50F14GM","price":30295.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-50mm-f1-4-gm-lens-front.webp?v=1678802260"},{"product_id":"sony-cinema-line-fx3-camera","title":"Sony Cinema Line FX3A Camera","description":"\u003cp style=\"color: red;\"\u003e\u003cstrong\u003ePlease note that the indicated retail price on this item will fluctuate based on the Rand\/Dollar exchange rate. Please confirm pricing at time of purchase.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCombining the power of a line of cinema cameras, the Sony Cinema Line FX3A Camera is designed to flourish in producing astonishing video in high resolution, which is ideal for filming documentaries, for young creators, Cinema, and Web \/ SNS Digital Content filming.\u003cbr\u003e\u003cbr\u003eBuilt into the Cinema Line of the Sony FX3 A Camera is a 10.2MP Back-Illuminated 35mm full-frame Exmor R Sensor along with the powerful BIONZ XR Image Processing machine to ensure that it delivers remarkable, high-resolution video quality. Key highlights to the camera to ensure that it delivers exceptional performance and quality include limitless 4K video recording @ 60 fps and also offering 4:2:2 10-bit \/ 4.2K @ 60 fps 16-bit RAW output; an outstanding sensitivity with reduced noise, ISO up to 102 800 and an expanded ISO sensitivity of up to 409 600; 15+ Stop for wide dynamic range; Full-Frame bokeh with shallow depth of field; and In-body Image Stabilization which is perfect while walking.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/LMVB2dk51tk\" title=\"YouTube video player\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43419298234522,"sku":"CAMSOILMEFX3A","price":89995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-cinema-line-fx3-camera-front.webp?v=1761285936"},{"product_id":"sony-fx30-digital-cinema-camera","title":"Sony FX30 Digital Cinema Camera","description":"\u003cp\u003e\u003cspan\u003eThe Sony Cinema Line FX30 is a Super 35mm camera that sports a newly enhanced back-illuminated APS-C 20.1MP Exmor R CMOS Sensor, combined with a powerful BIONZ XR Image Processor to ensure that videographers can capture high-resolution video quality, 4K videos at 120p, Full HD at 240p and 10-bit 4:2:2 All-Intra recording.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eFilming couldn't be any better on the FX30 Camera as it delivers high-speed, high-precision AF that's made available on a wide image area, accurate tracking performance even when using a narrow depth of field or tracking fast-moving subjects, for all movie recording modes including 4K at 120p. The advanced AF performance features functionality for Real-time Eye AF for humans, animals or birds and it features AF Assist that smoothly switches between auto and manual focus. The camera features effective image stabilization, making it easier for hand-held shooting, and the stability is even better when combined with wide-angle lenses.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt offers a variety of recording formats, and shooting modes that will constantly record remarkable quality and produce cinematic footage without having to grade the footage when using S-Cinetone. These preset looks creates interesting moods or imported user LUTs. 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Also with the advancements in AI-based subject recognition, the Sony a 6700 is a powerfull and versatile tool for any ambitious content creator.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony a6700 Mirrorless Camera Body employs a combo of the latest 24.6MP back-illuminated Exmor R CMOS sensor and BIONZ XR processor. Featuring unrestrained 11 fps continuous still capture or UHD 4K video oversampled from a 6K resolution.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIncluded is a wide-angle E PZ 16-50mm f\/3.5-5.6 OSS zoom lens, that's been designed for the Sony APS-C range of cameras - offering an equivalent zoom range of 24-75mm. Capture all the beauty and memorable moments all in high resolution. This is all thanks to its excellent glass - offering extra-low dispersion elements and four aspherical elements to eliminate various aberrations, and to enhance the contrast.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/YICkGeBhD78\" title=\"YouTube video player\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43731558465690,"sku":"CAMSOILA6700K","price":35995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-a6700-mirrorless-camera-with-16-50mm-lens-front.webp?v=1747978930"},{"product_id":"sony-alpha-a7c-ii-mirrorless-digital-camera","title":"Sony Alpha a7C II Mirrorless Digital Camera (Black)","description":"\u003cp data-mce-fragment=\"1\"\u003eThe Sony Alpha a7C II Mirrorless Digital Camera is a full-frame, compact-size camera that features a 33MP full-frame Back-Illuminated Exmor R CMOS Image Sensor with the latest BIONZ XR Image Processor. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eDelivering exceptionally high image quality with improved colour reproduction and evolved subject recognition performance. The Sony Alpha a7C II Mirrorless Digital Camera features high resolution 4K 60p (Super35) 10bit 4:2:2, S-Log, S-Cinetone, and M-LUT. \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/gNXZeVVMhCk?si=XB1BWSgIhalD-Uzi\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856716791962,"sku":"CAMSOILA7CM2","price":51995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-alpha-a7c-ii-mirrorless-digital-camera-black-front.webp?v=1753423584"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-ii-lens","title":"Sony FE 16-35mm f\/2.8 GM II Lens","description":"\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM II Lens offers exceptional corner-to-corner image sharpness and close range. 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The 26MP APS-C Exmor R CMOS Back-Illuminated Sensor combined with the BIONZ XR image processor is designed to satisfy the needs of any striving influencer. Greater freedom for movie recording and editing includes 4K60p, 10bit 4:2:2 All-Intra, S-Log3 and LUT imports.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony ZV-E10II Mirrorless Camera offers high-performance AF with 759-point phase-detect autofocus realising real-time AF for humans, animals and birds along with real-time tracking, ensuring you never miss the moment. \u003c\/p\u003e\n\u003cp\u003eThe vari-angle 3.0\" 1.037M dot LCD touchscreen includes Vertical-UI for portrait mode ensuring easy transition between landscape, portrait, and selfie modes. Combined with the compact and lightweight form factor, the Sony ZVE10 II Mirrorless Camera features an interchangeable lens design making it compatible with over 70 E-Mount lenses enabling various creative image expressions.\u003c\/p\u003e\n\u003c!----\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/C9UvympXTCA?si=phHe2WenRyTZtDm_\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45079871488154,"sku":"CAMSOILZVE10LBM2","price":25995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-zv-e10-ii-mirrorless-camera-with-16-50mm-lens-front_0c778b80-3e0c-4d08-833b-b5a33bcb4e34.webp?v=1771827489"},{"product_id":"sony-fe-85mm-f-1-4-gm-ii-lens","title":"Sony FE 85mm f\/1.4 GM II Lens","description":"\u003cp\u003eThe Sony FE 85mm f\/1.4 GM II Lens employs the latest lens technology to offer higher resolutions at all apertures than the predecessor with the same stunning bokeh. 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Further, the front lens element features a fluorine coating for repelling fingerprints, water, dust and oil, allowing for easy cleaning.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/-TiFpUYVCHg?si=oTz9Hg-KQCznbYLr\" height=\"315\" width=\"560\" allowfullscreen=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":45207943119002,"sku":"LENSOE85F14GM2","price":38995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-fe-85mm-f1-4-gm-ii-lens-front.webp?v=1724853577"},{"product_id":"sony-alpha-1-ii-mirrorless-digital-camera-body","title":"Sony Alpha 1 II Mirrorless Digital Camera Body","description":"\u003cp\u003eExperience the pinnacle of mirrorless technology with the Sony Alpha 1 II Mirrorless Digital Camera. This cutting-edge device is designed for professional photographers seeking unparalleled performance and image quality. With a 50.1-megapixel full-frame sensor, 30fps continuous shooting, and 8K video recording capabilities, the A1 II from Sony delivers incredible results in every shot.\u003c\/p\u003e\n\u003cp\u003eIts advanced autofocus system ensures precise focusing, even in low-light conditions. Whether you're capturing fast-paced action or serene landscapes, the Sony Alpha 1 II is your ultimate creative companion.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xYMNPvgWcdY?si=lQ9OjH7BlcuL7HeG\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":51677991698800,"sku":"CAMSOILA1M2","price":144995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-alpha-1-ii-mirrorless-digital-camera-body-front.webp?v=1732026877"},{"product_id":"sony-fe-400-800mm-f-6-3-8-g-oss-lens","title":"Sony FE 400-800mm f\/6.3-8 G OSS Lens","description":"\u003cp\u003eThe Sony FE 400-800mm f\/6.3-8 G OSS Lens is the farthest-reaching E-Mount G Series Lens as yet. This super-telephoto is ideally designed around wildlife, sports and nature applications. \u003c\/p\u003e\n\u003cp\u003eAdding the Sony FE 400-800mm f\/6.3-8 G OSS Lens to the G-Series, the lines between the G-Series and GM-Series continue to blur, where Sony offers exceptional quality at reduced costs. Featuring internal zoom for improved functionality along with the employment of dual linear motors, you will enjoy the benefits of smooth, quick AF performance.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 400-800mm f\/6.3-8 G OSS Lens features Optical SteadyShot stabilisation that includes three distinct modes as well as a focus limiter and three focus hold buttons providing advanced control. 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Capable of capturing vivid DCI 4K internally with 10-bit 4:2:2 sampling, or outputs 16-bit raw video via an HDMI connection. Capture video in XAVS S, S-I, and HS recording formats in Long GOP, All-Intra, H.264, and H.265 codecs. Up to 16 user-imported LUTs or S-Cinematone mode can be applied to exactly match colour and tone to other high-end Sony cameras in the Cinema Line.\u003c\/p\u003e\n\u003cp\u003eThe Sony FX 2 combines the comprehensive capabilities of the Sony Cinema Line with enhanced still imaging capabilities, all these built into a compact and travel-friendly form factor. You are able to shoot 33MP JPG or HEIF images in S-Log3, enabling easy post-production colour grading\u003c\/p\u003e\n\u003cp\u003eThe Sony Cinema Line FX-2 Camera features a powerful AI processing unit delivering multiple improvements in terms of auto focus, auto framing, and stabilisation using deep learning. Analysing colours, patterns, and depth, the processor maintains sharp focus with real-time subject recognition, identifying people, animals, and vehicles. Ideal for fast-paced shooting scenarios such as wildlife or sporting events, the Sony FX II features human and animal eye recognition that is about 30% improved compared to other models, such as the FX3 and 30.\u003c\/p\u003e\n\u003cp\u003eThe 3\" fold-out and tiltable touchscreen LCD allows for intuitive menu navigation and impressive 1.03m-Dot resolution. Another unique addition to the FX 2 is a built-in 3.68m-Dot OLED electronic viewfinder featuring a 0.7x maximum magnification. The built-in EVF can tilt from 0° to 90°, with a reversible rubber eye cup and 33mm eye point that allows for precise framing in the harshest of lighting conditions.\u003c\/p\u003e\n\u003cp\u003eThe Sony FX2 Digital Cinema Camera is built from a lightweight and sturdy Magnesium Alloy body, featuring a built-in cooling fan to ensure uninterrupted 4K60 recording. 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Quick autofocusing and improved Optical SteadyShot image stabilisation counteract handheld camera shake for sharper imagery. Capture all the beauty and memorable moments, all in high resolution. 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The advanced AF performance features functionality for Real-time Eye AF for humans, animals or birds and it features AF Assist that smoothly switches between auto and manual focus. The camera features effective image stabilization, making it easier for hand-held shooting, and the stability is even better when combined with wide-angle lenses.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt offers a variety of recording formats, and shooting modes that will constantly record remarkable quality and produce cinematic footage without having to grade the footage when using S-Cinetone. These preset looks creates interesting moods or imported user LUTs. The Sony FX30 provides easy and quick log shooting, a flexible ISO range that can easily be adjusted according to the environment, Cine EI which makes it possible to adjust the latitude balance between highlights and shadows, to indicate the value of brightness in post-production and used in cinematography to achieve high image quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith the Sony's 18-105mm F4.00 G OSS lens, it is guaranteed that all focal lengths are covered making this G lens more than enough for most shooting situations. It features amazing ED glass elements and three aspherical elements producing remarkable image quality throughout its zoom range giving you excellent sharpness and contrast in the image area.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":52600618516848,"sku":"CAMSOILMEFX30BK001","price":54695.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-fx30-digital-cinema-camera-with-e-pz-18-105mm-f-4-g-oss-lens-front.webp?v=1761286062"}],"url":"https:\/\/www.ormsdirect.co.za\/collections\/sony-black-friday-specials.oembed?page=3","provider":"Orms Direct","version":"1.0","type":"link"}