{"title":"SONY","description":"\u003cspan\u003eOrms Direct stocks a variety of Sony products that include professional, point and shoot cameras, lenses, and accessories. Sony products are designed to offer photographers and videographers groundbreaking performance in both still and movie recording which is ideal for a new generation of imagemakers. With a simple online order we will be able to ship your Sony products to anywhere in South Africa.\u003c\/span\u003e","products":[{"product_id":"sony-alpha-a7-iv-mirrorless-camera-body","title":"Sony Alpha A7 IV Mirrorless Camera Body","description":"\u003cp\u003eThe Sony Alpha A7 IV is the perfect option for the individual looking for a Hybrid between photography and videography. Featuring a 33MP Full-Frame Exmor R BSI CMOS sensor, compared to the 24.4MP in its predecessor.\u003c\/p\u003e\n\u003cp\u003eThe Impressive BIONZ XR Image Processor is capable of recording super 35 4K60p, 10-bit\/4:2:2 All-Intra at up to 600 Mbps, compared to 4K30p, 8-bit\/4:2:0 in its predecessor.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eAdditionally, the Sony Alpha A7 MK IV features a fully articulating LCD Full Touch\/Touch Menu Screen. Featuring 759 Phase-Detection AF points with human, animal, and now also bird eye detection. Real-Time tracking during continuous shooting is now possible at apertures up to F22. Furthermore, the Sony Alpha A7 MarkIV features a focus map function, autofocus assist, and Breathing Compensation in movie mode.\u003cbr data-mce-fragment=\"1\"\u003eSupporting a wide range of HDR movie production needs, the Sony A7 Mark 4 offers Slog-3 and S-Cinetone as well as a maximum ISO of 204800.\u003cbr data-mce-fragment=\"1\"\u003eAnother great feature of the Sony Alpha A7 MK 4 is in-body 5-Axis Image Stabilization rated up to 5.5-Stops.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AppEig6ZB5o\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42587358691482,"sku":"CAMSOILA7M4","price":49995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-alpha-a7-iv-mirrorless-camera-body-front.webp?v=1773926026"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-with-fe-28-70mm-f-3-5-5-6-oss-lens","title":"Sony Alpha A7 IV Mirrorless Digital Camera with FE 28-70mm f3.5-5.6 OSS Lens","description":"\u003cp\u003eThe Sony Alpha A7 IV is the perfect option for the individual looking for a Hybrid between photography and videography. Featuring a 33MP Full-Frame Exmor R BSI CMOS sensor, compared to the 24.4MP in its predecessor.\u003cbr\u003eThe Impressive BIONZ XR Image Processor is capable of recording super 35 4K60p, 10-bit\/4:2:2 All-Intra at up to 600 Mbps, compared to 4K30p, 8-bit\/4:2:0 in its predecessor.\u003cbr\u003e\u003cbr\u003eAdditionally, the Sony Alpha A7 MK IV features a fully articulating LCD Full Touch\/Touch Menu Screen. Featuring 759 Phase-Detection AF points with human, animal, and now also bird eye detection. Real-Time tracking during continuous shooting is now possible at apertures up to F22. Furthermore, the Sony Alpha A7 MarkIV features a focus map function, autofocus assist, and Breathing Compensation in movie mode.\u003cbr\u003eSupporting a wide range of HDR movie production needs, the Sony A7 Mark 4 offers Slog-3 and S-Cinetone as well as a maximum ISO of 204800.\u003cbr\u003eAnother great feature of the Sony Alpha A7 MK 4 is in-body 5-Axis Image Stabilization rated up to 5.5-Stops.\u003cbr\u003e\u003cbr\u003eIncluded is the Sony FE 28-70mm f\/3.5-5.6 OSS lens, which is a 35mm full-frame mid-range zoom lens that's been designed to work with all E-mount camera bodies from Sony. The FE 28-70mm f\/3.5-5.6 OSS lens has a built-in optical SteadyShotTM which stabilizes your image even when your hands aren't. It also delivers outstanding contrast and resolution right out to the edges of the image. With this amazing optical SteadyShotTM built-in, it ensures brilliant photographic results-even at high zooms.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AppEig6ZB5o\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42853665505434,"sku":"CAMSOILA7M4K","price":57995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-a7-iv-camera-kit.webp?v=1761287125"},{"product_id":"sony-alpha-a7r-v-mirrorless-camera-body","title":"Sony Alpha A7R V Mirrorless Camera Body","description":"\u003cp\u003eThe Sony Alpha A7R V Mirrorless Camera is Sony's latest high-performance, high megapixel camera that sports a powerful 61MP full frame sensor, the next generation of BIONZ X Image Processor to ensure spectacular image quality.\u003c\/p\u003e\n\u003cp\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith the completely redesigned BIONZ X Image Processor, the Sony A7R V Mirrorless Camera is capable of delivering advanced Autofocus with AI Deep Learning, recording high-resolution 4K @ 60p video as well as 8K @ 24p, 8-stops of In-Body Image Stabilization to ensure that your shots are sharp and picture perfect at all times.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/za9gSdDq048\" width=\"560\" height=\"315\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":42921228009626,"sku":"CAMSOILA7RM5","price":94995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alpha-a7r-v-mirrorless-camera-body-front.webp?v=1714636540"},{"product_id":"sony-alc-b1em-body-cap-e-mount-cameras","title":"Sony ALC-B1EM Body Cap  (For E-Mount cameras)","description":"\u003cp\u003eThe Sony ALC-B1EM Body Cap is designed to protect the sensor of the camera, fitting perfectly on E-Mount cameras. It helps to keep dust and dirt from entering the camera body.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857396378,"sku":"ACCSOALC-B1EM","price":520.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alc-b1em-body-cap-front.webp?v=1677059826"},{"product_id":"sony-alc-f62s-62mm-front-lens-cap","title":"Sony ALC-F62S 62mm Front Lens Cap","description":"\u003cp\u003eThe Sony ALC-F62S 62mm Front Lens Cap is used to make sure the front element of your Sony lens is protected when not in use.\u003cbr\u003e\r\nThe Sony ALC-F405S 62mm Front Lens Cap is a replacement part for Sony lenses with a 62mm Diameter\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857429146,"sku":"ACCSOALC-F62S","price":320.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alc-f62s-62mm-front-lens-cap-front.webp?v=1677059889"},{"product_id":"sony-alc-f72s-72mm-front-lens-cap","title":"Sony ALC-F72S 72mm Front Lens Cap","description":"\u003cp\u003eThe Sony ALC-F72S 72mm Front Lens Cap is used to make sure the front element of your Sony lens is protected when not in use.\u003cbr\u003e\r\nThe Sony ALC-F405S 72mm Front Lens Cap is a replacement part for Sony lenses with a 72mm Diameter\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857461914,"sku":"ACCSOALC-F72S","price":420.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alc-f72s-72mm-front-lens-cap-front.webp?v=1677059904"},{"product_id":"sony-bc-trx-battery-charger","title":"Sony BC-TRX Battery Charger","description":"\u003cp\u003eThe Sony BC-TRX Battery Charger is designed to charge the InfoLithium X, G, N, D, T, R and K-series battery packs, featuring a retractable plug and compact design. Even better  It charges your battery pack within 90 mins.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857494682,"sku":"ACCSOBC-TRX","price":1995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-bc-trx-battery-charger-front.webp?v=1677060996"},{"product_id":"sony-alc-f55s-55mm-front-lens-cap","title":"Sony ALC-F55S 55mm Front Lens Cap","description":"\u003cp\u003eThe Sony ALC-F55S 55mm Front Lens Cap is used to make sure the front element of your Sony lens is protected when not in use.\u003cbr\u003e\r\nThe Sony ALC-F55S 55mm Front Lens Cap is a replacement part for Sony lenses with a 55mm Diameter\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857560218,"sku":"ACCSOALC-F55S","price":320.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alc-f55s-55mm-front-lens-cap-front.webp?v=1677059869"},{"product_id":"sony-40-5mm-front-lens-cap-alc-f405s","title":"Sony 40.5mm Front Lens Cap (ALC-F405S)","description":"\u003cp\u003eThe Sony ALC-F405S 40.5mm Front Lens Cap is used to make sure the front element of your Sony lens is protected when not in use.\u003cbr\u003e\r\nThe Sony ALC-F405S 40.5mm Front Lens Cap is a replacement part for Sony lenses with a 40.5mm Diameter\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857625754,"sku":"ACCSOALC-F405S","price":610.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-40-5mm-front-lens-cap-alc-f405s-font.webp?v=1677059746"},{"product_id":"alc-r1em-rear-lens-cap-e-mount-cameras","title":"Sony ALC-R1EM Rear Lens Cap (For E-Mount cameras)","description":"\u003cp\u003eThe Sony ALC-R1EM Rear Lens Cap is designed to protect the rear elements of the lens, fitting perfectly on E-Mount lenses. It helps to keep dust and dirt from entering the rear of the lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857527450,"sku":"ACCSOALC-R1EM","price":320.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alc-r1em-rear-lens-cap-for-e-mount-cameras-front.webp?v=1677059930"},{"product_id":"sony-bc-qz1-battery-charger","title":"Sony BC-QZ1 Battery Charger","description":"\u003cp\u003eThe Sony BC-QZ1 Battery Charger is designed to charge the NP-FZ100 battery pack that can be charged worldwide with its 100-240 VAC power adapter, featuring a slim design that can easily be stored in your bag when travelling. The battery has a charging time of 150 mins and as soon as its finished charging, the LED indicator will display once it's done with a constant light.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857592986,"sku":"ACCSOBC-QZ1","price":3595.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sonybc-qz1-battery-charger-front.webp?v=1677069027"},{"product_id":"sony-ecm-xyst1m-stereo-microphone","title":"Sony ECM-XYST1M Stereo Microphone","description":"\u003cp\u003eEnjoy crystal clear sound with the compact Sony XYST1M Stereo Mic specifically designed to work on any Sony multi-interface shoe, giving you the benefit of recording sound up to an adjustable range of 120 degrees capturing surrounding sound in detail and also allows you to reduce wind noise interference with this powerful device. Included is a microphone terminal cable to charge your handycam, audio cable and a pouch to secure the stereo mic.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857691290,"sku":"ACCSOECM-XYST1M","price":5895.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-ecm-xyst1m-stereo-microphone-front.webp?v=1677062064"},{"product_id":"sony-gp-vpt2bt-wireless-shooting-grip","title":"Sony GP-VPT2BT Wireless Shooting Grip","description":"\u003cp\u003eThe Sony GP-VPT2BT Wireless Shooting Grip is designed to extend your shooting stability. It also serves as a convenient handheld shooting grip, or it can be used as a mini tabletop tripod. The GP-VPT2BT is compatible with select Sony cameras which is Bluetooth compatible.\u003cbr\u003e\r\nProviding wireless control over functions such as shutter release, video recording, or zoom. \u003cbr\u003e\u003cbr\u003e\r\n\r\nThe Sony GP-VPT2BT Wireless Shooting Grip additionally features an integrated head that can tilt upward 80‚° (40‚° when set up as a tripod), downward 90‚°, and rotate 360‚° for easier positioning.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857789594,"sku":"ACCSOGP-VPT2BT","price":4395.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-gp-vpt2bt-wireless-shooting-grip-front.webp?v=1677067726"},{"product_id":"sony-bc-trv-travel-charger","title":"Sony BC-TRV Travel Charger","description":"\u003cp\u003eThe compact BC-TRV Travel Charger from Sony is specifically designed to charge Sony V, P and H series batteries that features a Universal compatibility of 100-240V with a retractable AC wall plug. Additionally, it has a LED indicator to display the battery charge.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857756826,"sku":"ACCSOBC-TRV","price":2095.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-bc-trv-travel-charger-front.webp?v=1677060964"},{"product_id":"sony-hvl-f43m-flash","title":"Sony HVL-F43M External Flash","description":"\u003cp\u003eThe Sony HVL-F43M is an external flash for all Sony camera's with a Multi Interface Shoe, such as the latest SLT, NEX, and R-series cameras. The flash features a strong guide number of 43m (at ISO100 and 105 mm), Quick Shift Bounce, wireless flash operation, and a built-in 400 lux video LED.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857887898,"sku":"ACCSOHVL-F43M","price":8695.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-hvl-f43m-external-flash-front.webp?v=1677067796"},{"product_id":"sony-hvl-f32m-external-flash","title":"Sony HVL-F32M External Flash","description":"\u003cp\u003eThe stylish and powerful Sony HVL-F32M External Flash is designed to fit perfectly on E-mount cameras, making it the ideal flash to light up dark environments such as birthday parties \u0026amp; nightlife photography. The compact HVL-F32M external flash from Sony features an amazing bounce flash adjustment at any angle for softer lighting, dust and moisture resistant design for challenging conditions and Advanced Distance Integration to deliver precise flash intensity. Additionally, be creative with your lighting as it also features Wireless\/Remote HSS control.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858215578,"sku":"ACCSOHVL-F32M","price":7995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-hvl-f32m-external-flash-fornt.webp?v=1677067779"},{"product_id":"sony-bc-trw-w-series-battery-charger-black","title":"Sony BC-TRW W Series Battery Charger (Black)","description":"\u003cp\u003eThe black Sony BC-TRW W Series Battery Charger is designed to charge the InfoLithium NP-FW50 battery, featuring a retractable plug and can be used worldwide as it runs off 100-240 VAC power. Additionally, it has a LED indicator to display the charge status.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857920666,"sku":"ACCSOBC-TRW","price":1995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-bc-trw-w-series-battery-charger-black-front.webp?v=1677060978"},{"product_id":"sony-hvl-f45rm-wireless-radio-flash","title":"Sony HVL-F45RM Wireless Radio Flash","description":"\u003cp\u003eAn intelligent and powerful HVL-F45RM external flash with wireless radio control incorporated from Sony has been designed for enthusiasts photographers with compact  E-mount cameras, allowing photographers to add more lighting where necessary thanks to its wireless radio control function.\u003cbr\u003e\u003cbr\u003eThe high-end performance external flash features a constant LED light of 400lux output to be used for video recording and stills, a stable 2.4 GHz band radio signal that covers a wide shooting area of about 30m, it can be used as a commander or a receiver that allows you to connect up to 15 compatible flashes or 5 groups of receivers with an improved recycle time of 2.5 seconds, Test flash mode, Bounce head capabilities for softer lighting, Customise your keys for better control. Even better -  It's designed for challenging conditions as its dust and moisture proof.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166857953434,"sku":"ACCSOHVL-F45RM","price":9595.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-hvl-f45rm-wireless-radio-flash-front.webp?v=1677067817"},{"product_id":"sony-npa-mqz1k-multi-battery-adapter-kit","title":"Sony NPA-MQZ1K Multi Battery Adapter Kit","description":"\u003cp\u003eThe Sony NPA-MQZ1K Multi Battery Adapter Kit is designed to work with cameras accepting Sony NP-FZ100 or Sony NP-FW50 batteries. This unit also allows supplying power from up to four NP-FZ100 series batteries to dramatically extend your shooting times.\u003cbr\u003e\u003cbr\u003e\r\n\r\nThe Sony NPA-MQZ1K Multi Battery Adapter Kit can also charge other devices using the integrated USB port. Additionally, it comes with NP-FZ100 battery packs to help users get started.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858051738,"sku":"ACCSONPA-MQZ1K","price":12495.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-npa-mqz1k-multi-battery-adapter-kit-front.webp?v=1677068036"},{"product_id":"sony-np-fv100-infolithiumr-v-series-battery-pack","title":"Sony NP-FV100A V-Series Rechargeable Battery Pack (3410mAh\u0026comma; 6.8-8.4V)","description":"\u003cp\u003eStay powered up with this InfoLITHIUM V Series high-capacity camcorder battery featuring a 3410mAh capacity and a powerful 6.8-8.4V output. Additionally, it has InfoLITHIUM support to display the remaining battery charge on the LCD screen of the camera.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858084506,"sku":"ACCSONP-FV100A","price":5395.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-np-fv100a-v-series-rechargeable-battery-pack-3410mah-6-8-8-4v-front.webp?v=1677067950"},{"product_id":"sony-np-fv70-infolithiumr-v-series-battery-pack","title":"Sony NP-FV70 Rechargeable Battery Pack (1960mAh, 6.8-8.4V)","description":"\u003cp\u003eStay powered up with this InfoLITHIUM V Series high-capacity camcorder battery featuring a powerful 6.8 - 8.4V output with a 1960 mAh capacity that's compatible with all handycam camcorders. Additionally, it has InfoLITHIUM support to display the remaining battery charge on the LCD screen of the camera.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858150042,"sku":"ACCSONP-FV70A","price":5095.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-np-fv70-rechargeable-battery-pack-1960mah-6-8-8-4v-front.webp?v=1677067977"},{"product_id":"sony-np-bx1-battery-pack","title":"Sony NP-BX1 Rechargeable Lithium-Ion Battery Pack (3.6V, 1240mAh)","description":"\u003cp\u003eA stronger and long-lasting Sony NP-BX1 Rechargeable Lithium-Ion Battery Pack with a 3.6V output and a capacity of 1240mAh replaces the original NP-BX1 battery. The battery is compatible with Cyber-shot cameras and Action Camcorders.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858117274,"sku":"ACCSONP-BX1","price":1795.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-np-bx1-rechargeable-lithium-ion-battery-pack-3-6V-1240mah-front.webp?v=1677067931"},{"product_id":"sony-np-fw50-infolithiumr-w-series-battery-pack","title":"Sony NP-FW50 InfoLithium W Series Battery Pack","description":"\u003cp\u003eMake sure your  NEX camera has plenty of power during your next shoot with this InfoLithium W Series rechargeable battery pack.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858248346,"sku":"ACCSONP-FW50","price":1995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-np-fw50-infolithium-w-series-battery-pack-front.webp?v=1677067994"},{"product_id":"sony-np-fz100-rechargeable-lithium-ion-battery-2280mah","title":"Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)","description":"\u003cp\u003eThe Sony NP-FZ100 Rechargeable Lithium-Ion battery features a capacity of 2280 mAh that's powerful enough to keep your Alpha A9, Alpha A7R III \u0026amp; Alpha A7 III from Sony functioning. Additionally, it has InfoLITHIUM support to display the remaining battery charge on the LCD screen of the camera.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858346650,"sku":"ACCSONP-FZ100","price":2895.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-np-fz100-rechargeable-lithium-ion-battery-2280mah-front.webp?v=1677068010"},{"product_id":"sony-vg-c4em-vertical-grip","title":"Sony VG-C4EM Vertical Grip","description":"\u003cp\u003eThe Sony VG-C4EM Vertical Grip is specifically designed to be used with the Sony Alpha 1, a7R IV, a7S III, and a9 II mirrorless cameras. Both extending the camera grip and the battery life of your compatible Sony Camera. Excepting two additional Sony NP-FZ100 Batteries to extend shooting times.\u003cbr\u003e\u003cbr\u003e\r\n\r\nThe Sony VG-C4EM Vertical Grip design maintains the same layout as the camera body itself, and includes a secondary shutter button and Multi-Selector for intuitive use.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858510490,"sku":"ACCSOVG-C4EM","price":12195.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-vg-c4em-vertical-grip-front.webp?v=1677068606"},{"product_id":"sony-zv-1-digital-vlogging-camera","title":"Sony ZV-1 Digital Camera","description":"\u003cp\u003eThe Sony ZV-1 Digital Camera is the perfect companion for vloggers and influencers as it's built for creation. The camera builds on a large 1.0-type Exmor RS CMOS Image Sensor and a 20.1MP BIONZ X Image Processing Engine to ensure the best image capture and professional UHD 4K video wherever you go.\u003cbr\u003e\u003cbr\u003e It's built to vlog all thanks to its amazing design that incorporates a 3.0 vari-angle touchscreen and a directional 3-capsule microphone making it ideal for front-facing recording and shooting in crowds. The main aim of this stylish and compact ZV-1 camera from Sony is that is destined to record superior video all thanks to incredible technology built in such as UHD 4K video recording at 30 fps; an impressive ZEISS 24-70mm-equivalent standard zoom lens, with a bright f\/1.8-2.8 maximum aperture range; Active SteadyShot image stabilisation that helps you achieve steady footage and also to reduce the appearance of camera shake for improved shots; effects such as Soft Skin that can be used to soften and smooth wrinkles or blemishes on a subjects face to create a natural, smooth complexion.\u003cbr\u003e\u003cbr\u003eOther features of the Sony ZV-1 Digital Camera include an incredible ISO of ISO 100-12800, designed to perform well in low-light conditions and create outstanding image quality; a high-speed signal processing circuit, and memory in order to increase data swiftly for features such as Anti-Distortion shutter, UHD 4K video, and Single Burst Shooting. Autofocusing is so much enhanced as the 1 sensor features 315 phase-detection AF points and 425 contrast-detection areas for faster, and more accurate focusing. All thanks to its powerful system, the Sony ZV-1 now also has blackout-free continuous shooting at up to 24 fps with continuous AF\/AE calculations being performed at 60 times per second; instantly transfer movies and photos to your smartphone via the free Imaging Edge Mobile app for iOS and Android.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/tkweChULkrI?rel=0\u0026amp;showinfo=0\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858674330,"sku":"CAMSODCZV1B","price":16995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-zv-1-digital-camera-front.webp?v=1753423392"},{"product_id":"sony-alpha-a1-mirrorless-digital-camera","title":"Sony Alpha 1 Mirrorless Digital Camera Body","description":"\u003cp\u003eThe Sony a1 Mirrorless Digital Camera is an interchangeable lens camera that sports a large 50.1MP Full-Frame Exmor RS BSI CMOS Sensor to ensure a powerful performance to suit most demanding professional workflows, and to bring new dimensions of imaging performance.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e Powered into the flagship Sony Alpha 1 mirrorless camera is a newly designed 50.1MP full-frame Exmor RS BSI CMOS sensor along with a powerful BIONZ XR processing engine, ensuring that you have access to recording astonishing, 8K 30p and 4K 120p 10-bit video resolution; 30fps of continuous shooting at full-resolution; blackout-free for an uninterrupted view; silent, vibration-free shutter; Anti-distortion shutter; a standard ISO range of ISO100-32000 and a expandable ISO of 50-102400 which is ideal for capturing the perfect shot in low light conditions. Being fully kitted with the latest tech added to the Sony a1, makes it the ideal camera to go out and confidently record video without any recording limits.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/rFvsKlqqTr8\" width=\"560\" height=\"315\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43481518735514,"sku":"CAMSOILA1","price":114995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alpha-1-mirrorless-digital-camera-body-front.webp?v=1677059977"},{"product_id":"sony-cyber-shot-dsc-rx100-vii-digital-camera","title":"Sony Cyber-shot DSC-RX100 VII Vlogging Camera Kit","description":"\u003cp\u003eThe Sony Cyber-shot DSC-RX100 VII Digital Camera is a power packed, pocket-sized camera that's powered with the technology of the Sony A9. Featuring a newly developed 1.0-type stacked 20.1 MP Exmor RS Image Sensor, impressive speed performance from the Alpha 9 with up to 60 AF\/AE calculations per second and 20 fps blackout-free shooting with AF\/AE tracking.\u003cbr\u003e\u003cbr\u003eThe camera is carefully engineered to deliver striking images, with new levels of performance built-in the innovative compact camera for both stills and video recording. With the outstanding and powerful 1 stacked 20.1 MP Exmor RS CMOS Image Sensor, combined with latest generation BIONZ X Image Processor impressive functionality can be delivered such as peak autofocus, with 357-point focal-plane phase detection AF and 425-point contrast-detection AF; high sensitivity to ISO 12800; continuous shooting at up to 20 fps; single burst shooting function at an extreme 90 fps; a high-magnification 24-200 mm zoom lens; real-time tracking; along with real-time Eye AF for both stills and movies and even real-time Aye AF for animals. You can also enjoy UHD 4K video recording, with great video performance with the incorporation of S-Log3 and HLG gamma settings, as well as High Frame Rate shooting that enables you to record at up to 960 fps for really slow-motion playback footage.\u003cbr\u003e\u003cbr\u003eThe stylish design features a pop-up 2.36m-dot OLED electronic viewfinder; a large 3.0 921.6k-dot LCD touchscreen that can be used for a convenient operation; Bluetooth and Wi-Fi connectivity that allows you to share images directly from your camera to your phone or for embedding location information from your device.\u003cbr\u003e\u003cbr\u003eThe Sony Cyber-shot DSC-RX100 VII Digital Camera Kit includes a \u003cstrong\u003eSony VCT-SGR1 Shooting Grip, an extra NP-BX\/M8 battery and a bracket for the microphone (Microphone not included).\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"color: red; display: none;\"\u003ePurchase this item between the 10th of June to 31st July 2021 and you can claim back R4000 of your purchase. To claim your cashback simply visit Sony's promotional website \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e Please note that the Winter Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/Xb9UyETiQk0?rel=0\u0026amp;showinfo=0\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858805402,"sku":"CAMSODSRX100M7K","price":31995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-cyber-shot-dsc-rx100-vii-vlogging-camera-kit-front.webp?v=1677061331"},{"product_id":"sony-zv-1f-vlogging-camera","title":"Sony ZV-1F Vlogging Camera (Black)","description":"\u003cp\u003eThe Sony ZV-1F Vlogging Camera is Sony's latest and most affordable compact camera designed for the vlogger and online content creator alike. With this pocket-sized camera with a 1\" sensor, and even at arm's length you are able to capture a selfie with an expansive view of the background, with the fixed 20mm f2 lens you have a field of view wider than the human eye.\u003cbr\u003e\u003cbr\u003e The Sony ZV-1F Vlogging Camera features a flip-out fully articulating 3.0\" touchscreen. The 3-capsule microphone is perfect for front-facing recording. The Sony ZV-1F features a unique Product Showcase setting, background Defocus function, real-time Eye AF, and Face Priority AE (auto-exposure). Furthermore, the new touchscreen settings and buttons make this vlogging camera easier to use.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\n\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sRXswlK6lt8\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\/div\u0026gt;\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858838170,"sku":"CAMSODCZV1FB","price":13995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-zv-1f-vlogging-camera-black-front.webp?v=1753423477"},{"product_id":"sony-alpha-a6400-mirrorless-digital-camera-with-18-135mm-lens","title":"Sony Alpha a6400 Mirrorless Digital Camera with 18-135mm Lens","description":"\u003cp\u003eThe Sony Alpha a6400 is an APS-C-format mirrorless camera with a large 24.2 MP CMOS Sensor, designed with professional features incorporated to deliver high-speed performance and produce high-quality images \u0026amp; video.\u003cbr\u003e\u003cbr\u003eThe Alpha a6400 from Sony enables you to unleash the creative potential within you, all thanks to its innovative features such as its sophisticated compact design, AI-powered Real-time Eye AF, new High-Precision Real-time Tracking, high-speed continuous shooting and 4K HDR (HLG) video recording with pro-level features, superb and reliable Autofocus (425 phase-detection AF points) to achieve great action shots that's in focus, silent continuous shooting at up to 8fps, and something that's been changed on the Sony Alpha a6400 is that it now features a high-resolution 180-degree tiltable LCD monitor which is ideal for when you vlogging.\u003cbr\u003e\u003cbr\u003eIncluded in this kit is the Sony E 18-135mm F3.5-5.6 OSS is the ideal lens for general shooting as well as landscapes, wildlife, portraits and much more. It also covers a wide range of subjects and situations making it a high-magnification lens. All these amazing features such as ED (Extra-low Dispersion) glass elements which effectively reduces chromatic aberration from entering the lens, built-in Optical Image Stabilization helping to reduce camera shake when handheld, bokeh effect leaving you with remarkable image quality thanks to its 7-blade circular aperture has been built into the Sony E 18-135mm F3.5-5.6 OSS lens\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WIfV54j_xXg\" width=\"560\" height=\"315\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166858870938,"sku":"CAMSOILA6400M","price":31995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alpha-a6400-mirrorless-digital-camera-with-18-135mm-lens-front.webp?v=1704706667"},{"product_id":"sony-alpha-a7-iii-mirrorless-camera-body","title":"Sony Alpha A7 III Mirrorless Camera Body","description":"\u003cp\u003eThe Sony Alpha A7 III is a full frame 24.2MP mirrorless camera with astonishing performance and image quality. Blistering performance is thanks to a new front-end LSI and BIONZ X image processor; these technologies enables to A7R Mk III to shoot burst at 10fps, record full-frame 4K 30p video, and focus up to 2 times faster than any previous generation A7.\u003cbr\u003e\u003cbr\u003eBattery life of the A7 Mark III has also been improved thanks to a new NP-FZ100 battery that has about 2.2 times the capacity of the NP-FW50, giving the camera a battery life of approximately 710 shots.\u003cbr\u003e\u003cbr\u003eOther great features of the Sony Alpha A7 III include improved 5-axis in-body stabilisation, 89 compressed RAW image buffer, touchscreen LCD, 693 phase-detection AF points, 425 contrast-detection AF points, electronic viewfinder, and extended ISO of 50 to 204800.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/M4obW6FfTt0\" width=\"560\" height=\"315\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859002010,"sku":"CAMSOILA7M3","price":34995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alpha-a7-iii-mirrorless-camera-body-front.webp?v=1747978881"},{"product_id":"sony-alpha-a6600-mirrorless-digital-camera-18-135mm-lens","title":"Sony Alpha a6600 Mirrorless Digital Camera with 18-135mm Lens","description":"\u003cp\u003ePlace the power in your hands with the latest Sony Alpha A6600 Digital Camera, featuring an impressive APS-C size, 24.2MP Exmor CMOS Sensor and speedy Autofocus performance of 0.02 seconds, making it an absolute pleasure capturing fast-moving subjects in the moment.\u003cbr\u003e\u003cbr\u003eThe Sony Alpha A6600 Digital Camera sports a powerful BIONZ X Image Processor, making it possible to record beautiful and True-to-life 4K HDR video, newly built-in 5-axis In-body Optical Image Stabilisation that detects and compensates for camera shake along five different axes. Other features to this powerful compact camera include real-time tracking for movies, a high-capacity and improved Z battery for 2.2x long-duration shooting, a high-resolution 3.0, 921k-dot tiltable LCD touchscreen, a 4D Focus System that covers 84% of the image frame, and a high-contrast XGA OLED Tru-Finder that provides a smooth view, for easy tracking of your subject.\u003c\/p\u003e\n\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 3rd of February to 15th April 2021 and you can claim back R5000 of your purchase. To claim your cashback simply visit Sony's promotional website \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e Please note that the cashback promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/cg-39-lRDCk\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859034778,"sku":"CAMSOILA6600M","price":34995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alpha-a6600-mirrorless-digital-camera-with-18-135mm-lens-front.webp?v=1677060511"},{"product_id":"sony-cinema-line-fx30-camera","title":"Sony FX30 Digital Cinema Camera with Top Handle","description":"\u003cp\u003eThe Sony Cinema Line FX30 is a Super 35mm camera that sports a newly enhanced back-illuminated APS-C 20.1MP Exmor R CMOS Sensor, combined with a powerful BIONZ XR Image Processor to ensure that videographers can capture high-resolution video quality, 4K videos at 120p, Full HD at 240p and 10-bit 4:2:2 All-Intra recording.\u003cbr\u003e\u003cbr\u003e Filming couldn't be any better on the FX30 Camera as it delivers high-speed, high-precision AF that's made available on a wide image area, accurate tracking performance even when using a narrow depth of field or tracking fast-moving subjects, for all movie recording modes including 4K at 120p. The advanced AF performance features functionality for Real-time Eye AF for humans, animals or birds and it features AF Assist that smoothly switches between auto and manual focus. The camera features effective image stabilization, making it easier for hand-held shooting, and the stability is even better when combined with wide-angle lenses.\u003cbr\u003e\u003cbr\u003e It offers a variety of recording formats, and shooting modes that will constantly record remarkable quality and produce cinematic footage without having to grade the footage when using S-Cinetone. These preset looks creates interesting moods or imported user LUTs. The Sony FX30 provides easy and quick log shooting, a flexible ISO range that can easily be adjusted according to the environment, Cine EI which makes it possible to adjust the latitude balance between highlights and shadows, to indicate the value of brightness in post-production and used in cinematography to achieve high image quality.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/k_qeP26Qcck\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859067546,"sku":"CAMSOILMEFX30","price":49495.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fx30-digital-cinema-camera-with-top-handle-front.webp?v=1754390947"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera","title":"Sony Alpha a7S III Mirrorless Digital Camera","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you qualify to receive either a \u003cstrong\u003eFREE\u003c\/strong\u003e lens from the above selection of qualifying lenses (indicated as \u003cstrong\u003eFREE\u003c\/strong\u003e within the list) or a 30% discount on any \u003cstrong\u003eONE\u003c\/strong\u003e of the qualifying lenses from the above selection when adding the lens to your purchase. Please Note that the 30% has already been discounted from the lens.\u003cbr\u003ePlease see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Alpha A7S III Mirrorless Camera is a compact 35mm full-frame camera that certainly sets new standards in video and photo quality with its amazing tech built-in, which is something specifically aimed at professional filmmakers. Powered by a powerful and newly developed 12.1MP Full-Frame EXMOR R CMOS Sensor with an impressive and fast readout to ensure impeccable 4K video quality, where you can record Full HD @ 240 fps, 4K video @ 120 fps in 4:2:2 10-bit and 4K video @ 120 fps in RAW over HDMI.\u003c\/p\u003e\n\u003cp\u003eKey features to Sonys flagship video camera include a Base ISO of 160 for S-LOG3 and a max ISO of 409 600 for video; 5-axis Image Stabilisation with up to 5-stops and Active Mode Image Stabilisation that provides a 10% crop but still maintains its 4K resolution; continuous shooting of up to 10 fps with full AF and AE engage; 16-bit RAW Recording via HDMI. Up to 60p; dual memory card slot thats capable of reading a UHS-II card and CFexpress Type A with each slot capable of reading either SD or CFexpress Type A memory cards; a powerful AF system that's really fast with 759 phase detect AF points and 425 contrast AF points - offering 92% coverage; the worlds highest resolution new 9.44m-dot Electronic Viewfinder with QXGA resolution; a fully articulating 3.0\" flip-out LCD screen; and it also incorporates a newly noise free cooling system that helps the camera not to overheat when recording and a recording time limit of one hour. Something new to the a7S III camera from Sony is that it now incorporates a fully touch menu and also completely redesigned.\u003cbr\u003eAfter all, the Sony a7S III Mirrorless Camera is definitely the King in low-light environments as it allows you to push your ISO to the max without even picking up any noise while recording video.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 3rd of February to 15th April 2021 and you can claim back R9500 of your purchase. To claim your cashback simply visit Sony's promotional website \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the cashback promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/QkNdcW1m6jM\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859165850,"sku":"CAMSOILA7SM3","price":72995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alpha-a7s-iii-mirrorless-digital-camera-front.webp?v=1771827574"},{"product_id":"sony-alpha-a7-iii-mirrorless-camera-with-fe-28-70mm-f3-5-5-6-oss-lens","title":"Sony Alpha A7 III Mirrorless Camera with FE 28-70mm F3.5-5.6 OSS Lens","description":"\u003cp\u003eThe Sony Alpha A7 III is a full frame 24.2MP mirrorless camera with astonishing performance and image quality. Blistering performance is thanks to a new front-end LSI and BIONZ X image processor; these technologies enables to A7R Mk III to shoot burst at 10fps, record full-frame 4K 30p video, and focus up to 2 times faster than any previous generation A7.\u003cbr\u003e\u003cbr\u003e Battery life of the A7 Mark III has also been improved thanks to a new NP-FZ100 battery that has about 2.2 times the capacity of the NP-FW50, giving the camera a battery life of approximately 710 shots.\u003cbr\u003e\u003cbr\u003e Other great features of the Sony Alpha A7 III include improved 5-axis in-body stabilisation, 89 compressed RAW image buffer, touchscreen LCD, 693 phase-detection AF points, 425 contrast-detection AF points, electronic viewfinder, and extended ISO of 50 to 204800.\u003cbr\u003e\u003cbr\u003e Included is the Sony FE 28-70mm F3.5-5.6 OSS lens, which is a 35mm full frame mid-range zoom lens that's been designed to work with all E-mount camera bodies from Sony. The FE 28-70mm F3.5-5.6 OSS lens has a built in optical SteadyShot\u003csup\u003eTM\u003c\/sup\u003e which stabilizes your image even when your hands aren't. It also delivers outstanding contrast and resolution right out to the edges of the image. With this amazing optical SteadyShot\u003csup\u003eTM\u003c\/sup\u003e built in, it ensures brilliant photographic results-even at high zooms.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/M4obW6FfTt0\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" width=\"560\" height=\"315\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859231386,"sku":"CAMSOILA7M3K","price":40995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-alpha-a7-iii-mirrorless-camera-with-fe-28-70mm-f3-5-5-6-oss-lens-front.webp?v=1742806934"},{"product_id":"sony-ecm-v1bmp-electret-condenser-lavalier-microphone","title":"Sony ECM-V1BMP Electret Condenser Lavalier Microphone","description":"\u003cp\u003eElectret condenser omni-directional lavalier microphone for use with UWP series wireless systems. This lavalier microphone also comes supplied with UWP-V1, UWP-V6 and UTX-B2V wireless models.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859198618,"sku":"ACCSOECM-V1BMP","price":3795.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-ecm-v1bmp-electret-condenser-lavalier-microphone-front.webp?v=1677062041"},{"product_id":"sony-zv-e10-mirrorless-camera-with-16-50mm-lens-black","title":"Sony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black)","description":"\u003cp\u003eThe Sony ZV-E10 Mirrorless Camera is a compact and lightweight camera that sports an advanced 24.2MP APS-C Exmor CMOS Sensor designed to deliver perfect image and 4K video quality, also making it the ideal mirrorless camera for vlogging.\u003cbr\u003e\u003cbr\u003eKey features of the ZV-E10 Mirrorless Camera include a bokeh switch which is something brand new incorporated into a camera - simply to defocus your background, easily Livestream directly to social media applications when connecting your camera to your laptop, a large 3.0\" LCD side flip-out touchscreen which is perfect for vloggers, an E-mount that gives you access to over 60 Sony lenses, a product showcase setting, XAVC-S 4K video recording up to 30fps @ 100mbs and Full HD recording at 120fps and full sensor sampling to ensure fantastic video quality. \u003cbr\u003e\u003cbr\u003eTo make it the ideal vlogging camera, the ZV-E10 Mirrorless Camera from Sony also features high-speed Phase Autofocus, Real-time tracking technology, and Eye Autofocus that can be utilised in real-time when recording video which is perfect for straight-to-camera monologues, especially those with shallow depth of fields.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0h0U-midcMg\" width=\"560\" height=\"315\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859296922,"sku":"CAMSOILZVE10LB","price":15995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/files\/sony-zv-e10-mirrorless-camera-with-16-50mm-lens-black-front_446a5638-ea94-478f-925d-0a970fd9d260.webp?v=1771827457"},{"product_id":"sony-e-10-18-f4-oss-lens-e-mount","title":"Sony E 10-18 F4 OSS Lens (E Mount)","description":"\u003cp\u003eSony's E 10-18mm F4 OSS is the ideal lens for photographers that love capturing landscapes allowing you to get an ultra wide view. The Sony  E 10-18mm F4 OSS has a built-in Optical SteadyShot\u003csup\u003eTM\u003c\/sup\u003e image stabilization within the lens, producing smooth, blur free photos and videos when shooting handheld. It also features a Super ED glass  which effectively reduces the distortion for remarkable and sharper images thanks to Sony.\u003c\/p\u003e\u003cbr\u003e\r\n\r\n\u003cp style=\"color:red;display:none;\"\u003ePurchase this item between the 10th of December and the 31st of December 2021 and you can claim back R1 500 of your purchase. To claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\r\nPlease note that the Winter Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859329690,"sku":"LENSOE1018","price":19695.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-e-10-18-f4-oss-lens-e-mount-front.webp?v=1677061413"},{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003eTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 100-400mm f\/4.5-5.6 GM OSS is a full frame 100-400mm E-mount zoom lens. The lens is the first super-telephoto zoom in Sonys flagship G Master series covers a versatile 100 mm to 400 mm range. With extraordinary resolution and fast, precise autofocus it lets you capture distant action with outstanding quality and immediacy. In addition to world-class image quality, this fine lens offers the mobility, reliability, and operability that professional applications demand.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859395226,"sku":"LENSOE100400GM","price":59595.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-100-400mm-f4-5-5-6gn-oss-lens-side-front.webp?v=1677062172"},{"product_id":"sony-fx6-full-frame-cinema-camera-body-only","title":"Sony Cine Line FX6 Full-Frame Cinema Camera (Body Only)","description":"\u003cp style=\"color: red;\"\u003e\u003cstrong\u003ePlease note that the indicated retail price on this item will fluctuate based on the Rand\/Dollar exchange rate. Please confirm pricing at time of purchase.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe FX6 Full-Frame Camera from Sony was developed around a philosophy geared towards offering an exceptionally compact form, but retaining the versatility and cine imaging that Sony has become renowned for. The Sony FX 6 offers more than 15 stops of dynamic range, S-Cinetone gamma for filmlike skin tones and 10-bit 4:2:2 XAVC-I recording. This positions the FX-6 perfectly to function in a secondary capacity to larger Sony Cine Line cameras such as the FX9 or VENICE. This performance coupled with the size of the FX6 makes the camera perfect for documentary filmmaking, or as a camera for use on gimbals or drones. The FX6 camera marries a 4K full-frame Exmor R sensor with a BIONX XR processing engine for a dual native ISO of 800 as well as ISO 12800 detail-rich capture in low-light scenes.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KPP6NhTS26k\" width=\"560\" height=\"315\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859460762,"sku":"CAMSOILMEFX6","price":154495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-cine-line-fx6-full-frame-cinema-camera-front.webp?v=1721887086"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003cp style=\"display: none; color:red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\r\n\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003e\r\nTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\r\nPlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\u003cbr\u003e\r\n\r\n\r\n\u003cp\u003eThe Sony FE 14mm f\/1.8 GM Lens is an ultra-wide angle prime lens that's designed for Sony Full-Frame E-Mount Mirrorless cameras, being ideal for photographers wanting to capture beautiful landscapes, nature, architectural, and astrophotography shots.\u003cbr\u003e\u003cbr\u003e\r\n\r\nThe wide-angle 14mm from Sony offers an extremely fast, versatile performance throughout it's focal length. The lens features quite a variety of advanced specifications to ensure that immaculate image quality is constantly delivered when photographing, which is all thanks to enhance optics that includes one super ED element to reduce chromatic aberrations, and two XA (extreme aspherical) elements to effectively control spherical aberrations to achieve a high degree of image sharpness and clarity. Other features include a Nano AR II coating to limit ghosting from occurring and lens flare, an XD Linear Motor System that utilses two separate  motors to achieve really fast and quiet focus, a minimum focus distance of 25cm, a dust- and moisture-sealed design and fluorine-coated outer elements that's been applied to the optics to support shooting in inclement weather conditions.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859559066,"sku":"LENSOE14F18GM","price":31495.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-14mm-f1-8-gm-lens-front.webp?v=1677062386"},{"product_id":"sony-16-35mm-f4-za-oss-lens-e-mount","title":"Sony Vario-Tessar T* FE 16-35mm f\/4 ZA OSS Lens (E Mount)","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003eTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony Vario-Tessar T* FE 16-35mm f\/4 ZA OSS is a full frame wide angle zoom lens for Sony E mount cameras. The lens features a constant maximum aperture of f\/4 and integrates 4-stop optical image stabilisation for sharp results. The wide angle focal lenghts makes the lens ideal for shooting indoor scenes, group shots, landscapes, and other general wide scenes.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859526298,"sku":"LENSOE1635Z","price":27995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-vario-tessar-t-fe-16-35mmf4-za-oss-lens-e-mount-front.webp?v=1677068488"},{"product_id":"sony-e-11mm-f-1-8-lens","title":"Sony E 11mm f\/1.8 Lens","description":"\u003cp\u003eThe Sony E 11mm f\/1.8 Lens an APS-C prime lens that's perfectly designed to produce stunning stills and video. The lens offers a dynamic ultra-wide focal length, a large f\/1.8 maximum aperture to achieve smooth bokeh quality, and two linear motors for really fast, precise AF for both stills and video; making it the perfect everyday lens.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859493530,"sku":"LENSOE11F18","price":12595.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-e-11mmf1-8-lens-front.webp?v=1677061455"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-lens","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003eTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 16-35mm f\/2.8 GM lens is a full frame wide-angle zoom that offers a wealth of opportunity to capture subjects in creative new ways. No matter what zoom setting or focus distance you shoot at, this lens delivers consistently superb resolution from corner to corner, with stunning background bokeh when required. A compact, lightweight design makes it manageable for active shooting.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859591834,"sku":"LENSOE1635GM","price":42995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-16-35mm-f2-8-gm-lens-front.webp?v=1677062421"},{"product_id":"sony-fe-135mm-f-1-8-gm-lens","title":"Sony FE 135mm f\/1.8 GM Lens","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e \u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e \u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003e To claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e Please note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\nThe Sony FE 135mm f\/1.8 GM Lens is a lightweight telephoto prime lens thats constructed from high-quality glass for E-Mount, Full-Frame format cameras along with superior features packed inside to produce those astounding quality images wherever you are to be.\n\u003cp\u003e\u003cbr\u003eA large-aperture prime lens that produces outstanding corner-to-corner resolution and breathtaking bokeh is the perfect companion for wildlife, sports, wedding photographers. Core features of the prime lens includes XA and Super ED elements to deliver high resolution images even at an aperture of f\/1.8; an 11-blade circular aperture; Dual front and rear XD linear motors playing a vital role to achieve fast, precise and quiet Autofocus; Nano AR Coating enhances flare resistance; customisable focus hold buttons; fluorine coated on the front element; and an easy de-click on the aperture ring which is perfect for when recording videos.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859624602,"sku":"LENSOE135F18GM","price":46995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-135mmf1-8-gm-lens-front.webp?v=1677062357"},{"product_id":"sony-fe-12-24mm-f-2-8-gm-lens","title":"Sony FE 12-24mm f\/2.8 GM Lens","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003eTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\nThe Sony FE 12-24mm f\/2.8 GM Lens is an ultra-wide angle, large-aperture G Master zoom lens that's carefully been crafted for full-frame Sony E-Mount mirrorless cameras. The lens delivers notably high resolution and sharpness throughout it's zoom range, as well as through the correction of a wide variety of spherical and chromatic aberrations.\n\u003cp\u003e\u003cbr\u003eThe Sony FE 12-24mm lens can be used for both photography and cine applications all thanks to a combination of advanced tech incorporated into this compact, and robust design. Powered into this innovative optical design are advanced XD Linear motors to deliver superior G Master image quality, fast, precise autofocus, smooth control, and solid reliability; a bright f\/2.8 maximum aperture that performs exceptionally well in low-light conditions; and an outstanding lens construction that consists of a series of XA, aspherical, Super ED, and ED elements - all contributing to reduce a variety of aberrations and distortions for an enhancement of sharpness, accurate rendering, and notable colour accuracy.\u003cbr\u003e\u003cbr\u003eOther features to this lens include dust- and moisture-sealed design and a fluorine-coated front lens element that's ideal for when photographing in inclement conditions; it can be utilised on APS-C models as well where it will then provide a 18-36mm equivalent focal length; a floating focus system; a Nano AR coating that's been applied to the lens element to help minimise flare, surface reflections, and ghosting for enhanced contrast and colour rendering in strong lighting conditions.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/NXzAZjZzjoI?rel=0\u0026amp;showinfo=0\" allowfullscreen=\"\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859657370,"sku":"LENSOE1224GM","price":70995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-12-24mm-f2-8-gm-lens-front-top.webp?v=1677062296"},{"product_id":"sony-fe-12-24mm-lens","title":"Sony FE 12-24mm f\/4 G Lens (E Mount)","description":"\u003cp style=\"display: none; color:red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\r\n\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\r\n\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003e\r\nTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\r\nPlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\u003cbr\u003e\r\n\r\n\u003cp\u003eThe Sony FE 12-24mm f\/4 G is a compact 1224 mm ultra-wide-angle zoom lens that features the shortest focal lengths available in any full-frame E-mount lens, with stunning corner-to-corner G Lens resolution at all apertures. It is an excellent choice for dynamic landscape and architecture photography. Outstanding mobility and quiet, fast, precise autofocus make it ideal for shooting movies as well as stills.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859690138,"sku":"LENSOE1224G","price":40595.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-12-24mm-f4-g-lens-e-mount-front.webp?v=1677062325"},{"product_id":"sony-fe-100mm-f2-8-stf-gm-oss-lens","title":"Sony FE 100mm f\/2.8 STF GM OSS Lens","description":"\u003cp style=\"display: none; color: red;\"\u003ePurchase this item between the 15th of March and the 30th of April 2022 and you can claim back up to 25% of your purchase. \u003cbr\u003e\u003cstrong\u003eClaim 15% Cashback when purchasing 1 lens.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 20% Cashback when purchasing 2 lenses.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eClaim 25% Cashback when purchasing 3 lenses.\u003c\/strong\u003e\u003cbr\u003eTo claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003ePlease note that the Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions - \u003ca href=\"sony-easter-promotion-cashback-terms-conditions\"\u003eSony Easter Promotion \u0026amp; Cashback Terms and Conditions.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 100mm f\/2.8 STF GM OSS Lens is a mid-range telephoto prime lens that offers outstanding resolution plus innovative STF (Smooth Trans Focus) optics for magnificent bokeh. The lens features fast, precise, quiet DDSSM autofocus, and close-up capability up to 0.25x magnification. Built-in Optical SteadyShot image stabilization minimizes blur that can occur during low light or macro shooting.\u003c\/p\u003e\n\u003cdiv class=\"videoWrapper\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/24HrquyVN1k\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859853978,"sku":"LENSOE100F28GM","price":35595.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-fe-100mm-f2-8-stf-gm-oss-lens-front.webp?v=1677062189"},{"product_id":"sony-e-18-200mm-f-3-5-6-3-oss-le-lens","title":"Sony E 18-200mm f\/3.5-6.3 OSS LE Lens","description":"Smaller and lighter than comparable lenses, the Sony E 18-200mm f\/3.5-6.3 OSS LE lens covers a versatile focal length range from wide to telephoto. An ideal high magnification travel lens.\u003cbr\u003e\u003cbr\u003e\r\n\r\n\u003cp style=\"color:red;display:none;\"\u003ePurchase this item between the 10th of December and the 31st of December 2021 and you can claim back R1 500 of your purchase. To claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\r\nPlease note that the Winter Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859722906,"sku":"LENSOE18200LE","price":20995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-e-18-200mm-f3-5-6-3-oss-le-lens-front.webp?v=1677061589"},{"product_id":"sony-e-18-200mm-f-3-5-6-3-oss-lens-e-mount","title":"Sony E 18-200mm f\/3.5-6.3 OSS Lens (E Mount)","description":"\u003cp\u003eSony's E 18-200 F3.5-6.3 OSS lens, being a versatile zoom lens that covers an amazing magnification range of 11x focal length ,producing high quality images. It also features an Optical SteadyShot\u003csup\u003eTM\u003c\/sup\u003e image stabilization inside its lens for crisper and clearer image quality when handheld shooting.\u003c\/p\u003e\u003cbr\u003e\r\n\r\n\u003cp style=\"color:red;display:none;\"\u003ePurchase this item between the 10th of December and the 31st of December 2021 and you can claim back R2 000 of your purchase. To claim your cashback simply visit Sony's promotional website. \u003ca href=\"https:\/\/www.cashbacks.co.za\/\" target=\"_blank\"\u003e\u003cstrong\u003ehere\u003c\/strong\u003e\u003c\/a\u003e.\u003cbr\u003e\r\nPlease note that the Winter Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43166859755674,"sku":"LENSOE18200","price":20995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/products\/sony-e-18-200mm-f3-5-6-3-oss-lens-e-mount-front.webp?v=1677061606"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9342\/8890\/collections\/orms-sony-main-banner.jpg?v=1679034998","url":"https:\/\/www.ormsdirect.co.za\/collections\/sony.oembed?page=2","provider":"Orms Direct","version":"1.0","type":"link"}