Sony Alpha a7C Mirrorless Digital Camera with Free Sony FE 40mm f/2.5 G Lens (Valued at R10 995) (Silver)

Sony Alpha a7C Mirrorless Digital Camera with Free Sony FE 40mm f/2.5 G Lens (Valued at R10 995) (Silver)


The Sony Alpha a7C Mirrorless Digital Camera is a full-frame, compact size camera that features a 24.2MP full-frame Exmor CMOS Sensor along with a powerful BIONZ X Image Processor to ensure that the camera delivers spectacular image quality that you'd expect from a full-frame mirrorless camera.

With it's Exmor R CMOS sensor incorporated, the Sony a7C does so much more when it comes to capturing more light than a smartphone, compact digital camera and APS-C cameras. It also ensures enhanced image depth, detail and dynamic range. Highlights to this remarkable Sony a7C include an ISO Sensitivity Range of 100-51200; continuous shooting of up to 10 fps; 4K QFHD video recording with a resolution of 3840x2160 - using full-pixel readout and 6K oversampling; S-Log 2/3 and HLG picture profiles; Adjustable AF sensitivity and AF transition speed control; a large 3.0" side-opening LCD monitor for a flexible operation and with that comes an intuitive touch operation and display; and built-in 5-axis SteadyShot INSIDE to help achieve blur-free images whether you capturing stills or recording video.
Focusing is phenomenal, as it enables you to real-Time Eye AF, Real-Time Tracking and a Phase Detection of 693 AF points which all thanks to a Fast Hybrid AF System. Other features include 4D Focus; a powerful NP-FZ100 battery that allows you to capture up to 740 shots via the LCD monitor and up to 220 mins in XAVC S HD via the viewfinder; and Microphone/Headphone Jacks.

Purchase this item between the 10th of June to 31st July 2021 and you can claim back R3500 of your purchase. To claim your cashback simply visit Sony's promotional website here.
Please note that the Winter Cashback Promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions

  • 24.2 Megapixel Full Frame Sensor
  • 5-Axis SteadyShot INSIDE
  • 10 FPS Continuous Burst Shooting
  • Realtime Eye AF for stills and movie
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In Stock
Brand Sony

Large 24.2MP Full-Frame, Exmor CMOS Sensor

The Sony Alpha a7C Mirrorless Digital Camera features a large 24.2MP full-frame size, Exmor CMOS Sensor, carefully engineered to produce superb image clarity and texture reproduction. Image noise can hardly be noticed, even when shooting at high sensitivity. The 24.2MP image sensor also ensures that when capturing priceless moments skin tones of humans will be enhanced, helping you to capture the best portraits. The full-frame sensor does even more when it comes to capturing more light than compact digital cameras, smartphones and APS-C cameras. It's also capable of producing enhanced image depth, detail and dynamic range.

BIONZ X Image Processor

Combined with the BIONZ X Image Processor, the Sony Alpha a7C Mirrorless Camera will deliver high-performance throughout, offering beautiful 4K video recording, real-time tracking for video recording, Real-time Eye Autofocus for video recording and a blistering Autofocus speed that will allow you to capture fast-moving subjects in a breeze.

UHD 4K Video Recording in XAVC S Format

Capture beautiful and high-resolution UHD 4K video in HDR, with full pixel readout and no pixel binning, enables oversampling of around 2.4x of the image information required for 4K (QFHD: 3840 x 2160), which is accurate to 6K resolution providing you with enhanced depth and realism.

Ergonomic Enhancements

The Sony Alpha a7C Mirrorless Camera features an extremely comfortable feel when utilising the camera. Offering better handling, and grip shape that's been carefully designed to enjoy while photographing memorable moments.

High-Capacity Z Battery Life

Provided with the NP-FZ100 Rechargeable Lithium-Ion Battery thats supplied in most Full-Frame Cameras, the Sony Alpha a7C camera will allow you to shoot for longer shooting sessions. Offering approximately 740 shots per charge when utilising the LCD monitor and up to 680 shots via the viewfinder.

Side-Opening 3.0, 921k-dot LCD Touchscreen

Built-in to this compact and stylish Sony Alpha a7C Mirrorless Camera is a side-opening 3.0, 921k-dot LCD Touchscreen thats capable of rotating 176 horizontally and 270 vertically. The touchscreen capability enables you to frame accurately when capturing selfies, or even for high-angle and low-angle shooting.

XGA Tru-Finder 2.36m-dot OLED Electronic Viewfinder

Incorporated into the Sony Alpha a7C Mirrorless Digital Camera is a high-resolution XGA Tru-Finder 2.36m-dot OLED Electronic Viewfinder, providing a bright, yet high-resolution display. The viewfinder covers 100% field coverage and also features a Diopter Adjustment of -4.0 to +3.0m.

5-Axis In-body Image Stabilisation

Built-in to the compact Sony Alpha a7C Mirrorless Digital Camera is a 5-axis in-body image stabilisation mechanism. The 5-axis image stabilisation operates on a highly accurate gyro sensor, that automatically detects and compensates for camera shake along five different axes.

Fast Fast Hybrid Autofocus

Capturing fast-moving subjects hasnt been this much of a breeze, as the Sony Alpha a7C Mirrorless Digital Camera sports an impressive Hybrid Autofocus System that combines the best of phase-detection AF and contrast-detection AF to deliver an impressive Autofocusing system.

In the box
  • Sony Alpha a7C Mirrorless Digital Camera (Silver)
  • Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
  • AC Adapter
  • USB Type-A to USB Type-C Cable
  • Shoulder Strap
  • Sony ALC-B1EM Body Cap for E-Mount Cameras
  • Accessory Shoe Cap
Lens Mount Sony E
Camera Format Full-Frame (1x Crop Factor)
Pixels Actual: 25.3 Megapixel
Effective: 24.2 Megapixel
Maximum Resolution 6000 x 4000
Aspect Ratio 1:1, 3:2, 4:3, 16:9
Sensor Type CMOS
Sensor Size 35.6 x 23.8 mm
Image File Format JPEG, Raw
Bit Depth 14-Bit
Image Stabilization Sensor-Shift, 5-Axis
Exposure Control
ISO Sensitivity Auto, 100 to 51200 (Extended: 50 to 204800)
Shutter Speed Mechanical Shutter
1/4000 to 30 Second
Bulb Mode
Electronic Shutter
1/8000 to 30 Second
Bulb Mode
Metering Method Average, Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot
Exposure Modes Aperture Priority, Manual, Program, Shutter Priority
Exposure Compensation -5 to +5 EV (1/3, 1/2 EV Steps)
Metering Range -3 to 20 EV
White Balance Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent, Incandescent, Shade, Underwater
Continuous Shooting Up to 10 fps at 24.2 MP for up to 223 Frames (JPEG) / 115 Frames (Raw)
Up to 8 fps at 24.2 MP
Up to 6 fps at 24.2 MP
Up to 3 fps at 24.2 MP
Interval Recording Yes
Self-Timer 2/5/10-Second Delay
Recording Modes H.264/XAVC S 4:2:0 8-Bit
UHD 4K (3840 x 2160) at 23.976p/25p/29.97p [60 to 100 Mb/s]
Full HD (1920 x 1080) at 23.976p/25p/29.97p/50p/59.94p/100p/119.88p [16 to 100 Mb/s]
External Recording Modes 4:2:2 8-Bit
UHD 4K (3840 x 2160) at 23.976p/25p/29.97p
Full HD (1920 x 1080) at 23.976p/50i/50p/59.94i/59.94p
Recording Limit Unlimited
Video Encoding NTSC/PAL
Audio Recording Built-In Microphone (Stereo)
External Microphone Input
Audio File Format Linear PCM
Focus Type Auto and Manual Focus
Focus Mode Automatic (A), Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-Servo AF (S)
Autofocus Points Phase Detection: 693
Contrast Detection: 425
Autofocus Sensitivity -4 to +20 EV
Viewfinder and Monitor
Viewfinder Type Electronic (OLED)
Viewfinder Size 0.39"
Viewfinder Resolution 2,359,296 Dot
Viewfinder Eye Point 20 mm
Viewfinder Coverage 100%
Viewfinder Magnification Approx. 0.59x
Diopter Adjustment -4 to +3
Monitor Size 3"
Monitor Resolution 921,600 Dot
Monitor Type Articulating Touchscreen LCD
Built-In Flash No
Flash Modes Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync, Wireless
Maximum Sync Speed 1/160 Second
Flash Compensation -3 to +3 EV (1/3, 1/2 EV Steps)
Dedicated Flash System TTL
External Flash Connection Hot Shoe
Memory Card Slot Single Slot: SD/SDHC/SDXC (UHS-II)
Connectivity USB Type-C (USB 3.2 Gen 1), HDMI D (Micro), 3.5mm Headphone, 3.5mm Microphone
Wireless Bluetooth
Operating Temperature 0 to 40°C
Battery 1 x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh (Approx. 740 Shots)
Dimensions (W x H x D) 124 x 71.1 x 59.7 mm
Weight 509 g (Body with Battery and Memory)

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Warranty Info


1.  What warranty comes with the goods purchased ?

All products excluding batteries sold by Orms are covered by a minimum of a one year local warranty, reckoned from the date of purchase, to protect you against manufacturing defects.


Canon IXUS, PowerShot compact cameras are covered by a full 1 Year Warranty
Canon DSLR and Mirrorless cameras
are covered by a full 2 Year Warranty.
Canon video cameras including Legria and X-series are covered by a full 1 Year Warranty.


Nikon compacts excluding the Coolpix P900 are covered by a full 1 Year Warranty.
Nikon DSLR's including the CoolPix P900 and are covered by a full 2 Year Warranty.


Panasonic cameras and lenses are covered by a full 2 Year Warranty.


Fujifilm cameras  are covered by a 2 Year Warranty.


Sigma and Tamron products are covered by a 3 Year Warranty, which only applies to when registering your Tamron/Sigma product.


Lexar and Sandisk memory cards are covered by a Limited Lifetime Warranty.


Lowepro's Limited Original Owner Warranty covers defects in materials and workmanship during the useful life of the product.  The warranty does not cover damage caused by improper care.


 All used gear sold by ORMS is supplied with a 6 Month Warranty.


 All refurbished gear sold by ORMS is supplied with a 12 Month Warranty.


2.  My product has gone faulty, now what ?

Please contact our service division straight away on 021 - 469 1962 and notify them of the fault. You may also e-mail them at

   1. If a product is defective / faulty, ORMS will replace the product within a 10 day period deemed from the date of receiving the product.  ORMS will also cover the shipping costs within the borders of South Africa.

   2. During the warranty period, Orms will arrange collection of the faulty item, facilitate the repair and then ship the product back to the customer, bearing all risks and costs.

   3. Please see our policies under Return Policy and Servicing & Repair Policy for further information


Orms is not obliged to repair products that fall outside of the manufacturers warranty period, or products that are damaged accidentally, however Orms in seeking to deliver the highest standard of customer service will gladly assist the customer in having the product repaired via the network of repair agents with which Orms has business dealings.

Shipping Info

1.  FREE Standard Shipping 

Free Economy Shipping is available on all orders exceeding R1 000. (T&C's apply)

*Terms and conditions to qualify for free shipping:

  • Shipping may only be to a physical address within the borders of South Africa. No P.O Box's allowed.
  • Shipping to outlying or remote areas like farms and game reserves may attract an additional fee.
  • The delivery time to city areas is usually between 2 and 4 working days*. This excludes weekends and public holidays.

*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed.


2.  DawnWing Courier Service (local)

We use DawnWing couriers as our preferred method of delivery.

With sophisticated track and trace equipment, you can pinpoint exactly where your parcel is, from the moment it is dispatched by us, until it's safely handed over to you the recipient.

Your parcel is well packaged and bubble wrapped before delivery. We also fully insure your parcels contents for the journey to your door.

Delivery Charges:

We charge a flat-rate for shipping and the charges are per order. 

  • Express Shipping to Main Cities @ R 150.00 incl. VAT (ETA of 1-2 Business Days)* - Main Cities are: Cape Town, Johannesburg, Pretoria, Durban, Port Elizabeth and East London. Other cities/towns will take more than 1-2 delivery time.
  • Standard Shipping @ R 80.00 incl. VAT (ETA of 2-4 Business Days)* - To all areas.

*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed. This period does not include Saturdays, Sundays and public holidays. The base price of R80.00 incl. VAT is for a parcel up to 10kg in Volumetric and Physical weight. Should the item/s exceed this weight, we reserve the right to increase the shipping charge accordingly. 

Please Note: The above prices quoted are for ordering online through the ORMSdirect website only. A different rate will be quoted if handled manually through our camera sales department. Our delivery service only runs from Monday to Friday. Saturday morning deliveries can be done by special arrangement only and at an additional charge. Please contact to arrange. We reserve the right to re-quote the delivery fee should this become too expensive. 


3.  DHL Express Courier Service (International)

Please note:

International orders are generally subject to local import duties and taxes (VAT)

Orms is not responsible for, nor can we offer, any specific advice regarding any customs related fees that you may incur. For specific information, please consult with your local government import office.

Privacy: Your privacy is important to us. We strive to exceed your expectations for privacy. Cross-border shipments are subject to inspection by customs authorities. We may also be called upon to provide certain order, shipment, and product information to our international carriers. Carriers may communicate such information to customs authorities for the purpose of facilitating customs clearance and compliance with local laws.

Delivery Charges:

International shipments are quoted on a per order basis depending on the size and weight of the parcel shipped.


4.  Collect & Collect from Orms Shop in Cape Town / Bellville

You are welcome to place your order online, pay for it and collect it from our Cape Town or Bellville branches. You will need to bring in a print out of the order for collection. Please ask for online sales on arrival. 


Orms Shop - Cape Town

Open: Mon-Thurs 9 to 5PM, Fri 9:00 to 5PM, Saturdays 9AM to 1PM 

Shop 5, Roeland Square

Upper Canterbury Street

Gardens, Cape Town, 8001

South Africa

> View on Google Maps: ORMS C.T


Orms Shop - Bellville

Open: Weekdays 9AM to 5:00PM, Saturdays 9AM to 1PM

Ground Floor, Tygervalley Chambers 2
27 Willie van Schoor Avenue
Bellville, Cape Town, 7530

South Africa


Free shipping on all South African orders above R1000


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