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The A7R IV features Sonys newly developed 35mm full-frame back-illuminated CMOS sensor with 61 megapixels. The large megapixel count enables the camera to attain image resolution expected only in medium-format cameras. Thanks to the cameras mirrorless design, the absence of mechanical mirror shock reduces any unwanted shake to maximize sharpness for the high resolution. The sensors large size, coupled with smart image processing algorithms provides up to 15 stops of dynamic range as well as a wide light sensitivity range of ISO 50-102400.
Despite the A7R Mark IVs high resolution of 61.0 MP, a powerful image processor with intelligent algorithms enables the camera to shoot high-speed continuous bursts of up to 10fps up to approx. 68 images while maintaining autofocus and autoexposure.
All the resolution in the world means nothing if your image isnt sharp or your video not stable. For this the camera features an in-body stabilisation system that compensates for five types of camera shake that tend to blur images or ruin video: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.5 stop-faster shutter speed, so the Sony A7R Mark IV can take full advantage of its large 61-megapixel count and live-view image performance. Additionally, the 7R IV incorporates an internal damper structure to absorb the impact of shutter motion for minimum shutter vibration. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.
The 7R IV Image sensor output is processed in 16-bit form by the front-end LSI to output either a compressed or uncompressed 14-bit RAW file. The vast range image data stored in the file enables greater colour and exposure flexibility in post-production.
Newly featured in the 7R IV, this 5.76-million-dot electronic viewfinder provides high-precision, high-brightness and high-contrast visibility, reproducing fine detail with 1.6 times higher resolution than 7R III. "High Display Quality" mode draws on the effective 61.0 MP (approx.) image sensor to suppress moir and jaggies for highly precise and natural images on the viewfinder; 120/100fps of "High" finder frame rate mode shows smoother motion, so its simpler to trace moving subjects. Fluorine coating makes it easier to remove dirt or a fingerprint from the lens, for more comfortable viewing in inclement weather and better concentration on shooting.  Ultra-XGA OLED Tru-Finder  Quad-VGA OLED Tru-Finder.
Thanks to increased coverage and density of AF points and enhanced algorithm for tracking moving subjects, overall AF performance has evolved to provide steadfast, accurate tracking of complex subject motion and speed changes. The 7R IVs Fast Hybrid AF system combines high-speed, highly trackable phase-detection and high-precision contrast-detection autofocusing, even for shooting venues as dimly lit as EV-3. 567-point phase-detection AF and 425-point contrast-detection AF provide wider image area coverage of 99.7% height and 74.0% width. In addition, this remarkable AF system provides as rapid a response as 7R III, despite mass data handling due to the extremely high-resolution CMOS sensor, even in dim shooting venues.
Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimize the effect of flicker on still images. This suppresses exposure and color anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and color inconsistency between continuous shots, so you can take images indoors with more confidence.
The Sony A7R IV provides two media slots for SD cards, both SLOT 1 and SLOT 2 are now compatible with UHS-I and UHS-II for fast mass-volume data writing. Two cards in the slots can be used to simultaneously record or relay record data, separate RAW data from JPEG data, or stills from movies, and copy data from one card to the other. A slide lock structure prevents the memory card cover from being opened unintentionally.
The 7R IV employs the large-capacity NP-FZ100 battery just like 7R III. Due to a more energy-efficient circuit design, the 7R IV matches 7R III usage level longevity, despite the higher resolution of the 7R IV image sensor and EVF. An optional Vertical Grip (VG-C4EM) can hold two batteries and an optional Multi Battery Adaptor Kit (NPA-MQZ1K) can hold up to four batteries for even longer hours of shooting. In addition to using such optional accessories, USB Type-C and Multi/Micro USB ports allow external mobile batteries to power the camera for further extended recording.
Real-time Eye AF works in tandem with Real-time Tracking technology, based on the latest evolutionary advances in artificial intelligence, for highly efficient portrait shooting. This progressive system detects and processes face and eye data in real time, and stays locked onto the eye of the subject with unprecedented precision. When "Face/Eye Priority in AF" is ON, Eye AF (AF-C/AF-S/AF-A mode) can be activated not only through a custom key assignment, but also by half-pressing the shutter button or pressing the AF-ON button. This function now allows you to choose a particular eye left or right, in advance or during shooting. Real-time Eye AF supports movie shooting in addition to stills.
Advanced AI-based subject recognition in Sonys Real-time Eye AF includes a new algorithm supporting animal tracking for fast, precise, automatic detection and tracking of an animals eye. This new capability will greatly increase your success rate when shooting pictures of animals in the wild or beloved pets at home, situations where accurate focus has been a challenge. All AF-C, AF-S, and AF-A focus modes are supported.
With this technology, accurate focus is maintained automatically while the shutter button is half-pressed. You can select a subject as you intend, rely on the 7R IV, and concentrate on your composition since the camera takes care of subject tracking. A newly adopted Real-time Tracking algorithm uses color, pattern (brightness), and subject distance (depth) data to process spatial information while AI technology detects a subjects face and eye in real time. Available for both stills and movies.
Phase-detection AF can operate even when an A-mount lens is attached to the 7R IV via an LA-EA3 Mount Adaptor. The 567-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking even if an A-mount lens is attached.
Using the 7R IV alone, you can operate newly supported wireless PC Remote functions via Wi-Fi (2.4 GHz/5 GHz selectable) to remotely control camera settings or send captured images to the camera while shooting. This cable-free setting allows maximum shooting freedom in indoor and outdoor shooting sessions. Moreover, the 7R IV also provides PC Remote functions via USB 3.2 Gen 1 compatible USB Type-C port, for image data transfer at time of tether-priority shooting. Even large-sized RAW images can be transferred smoothly and checked via PC immediately.
The 7R IV has a sync terminal, so non-dedicated flash units and cables with standard sync terminals can be connected for convenient synchronization with studio flash units, etc. Release time lag when shooting with flash is minimized for smooth, responsive flash photography. Continuous flash shooting at up to 10fps offers advanced capture capability. To enhance versatility further, slow sync and rear curtain sync can be selected when shooting with wireless off-camera flash.
The sony 7R IV supports 240.8 megapixel shooting image compositing from 16 pixel-shifted images in addition to previously available compositing from four images. Applying advanced image stabilization control, this renewed feature precisely shifts the sensor in half-pixel increments four times and in one-pixel increments four times alternately, to capture a total of 16 pixel-shifted images. These are composited by PC into one high-precision image of approx. 240.8 million pixels (19,008 x 12,672) from original data that holds the equivalent of approx. 963.2 million pixels to achieve overwhelming resolution in a single picture. Still images of architecture and art are captured in true-to-life detail, texture, color, mood, setting, and 3D-like realism, recreating hues with minimal moir or color artifacts, and even reproducing atmosphere and surroundings with breathtaking fidelity for unprecedented accuracy in real-life imagination.
The 7R IV brings you further enhanced body durability, with full use of lightweight, high-rigidity magnesium alloy for covers and internal frame, keeping the camera highly rigid and light. In response to pro opinions, enhanced sealing is applied to the battery cover, terminal cover and all joints in the chassis. A double-sealed sliding mechanism replaces the hinge to the media compartment lid for better moisture resistance. Routes to dust and moisture entry have been re-examined, and a cushion around the lens mount has been added to ensure reliable operation in challenging environments.
A new multi-selector lets you shift point of focus quickly and intuitively to avoid missing moving subjects. The surface texture is changed to enhance button response for easier and more confident operation, in reply to pro users requests. In addition, the AF-ON button is enlarged and optimized for easier access, with an adjusted click feeling and location. Furthermore, the new Exposure Compensation Dial Lock Button locks or unlocks alternately at each press and prevents accidental turning when set to lock position. These improvements enhance your concentration on shutter release to "capture the moment" instantly.
Touch Focus enables you to simply touch the monitor screen to specify a desired subject near frame edges. Touchpad focus point control allows you to drag the focus frame to any point with a fingertip while using the viewfinder. Touch Tracking makes it easy to initiate subject tracking in stills and movies. Double-tap for a magnified view. Also, 7R IV response speed of Touchpad operation is approx. 1.5 times faster than the 7R III.
For high-resolution 4K movies with great detail but minimal moir and jaggies, Super 35 mm mode condenses approximately 2.4 times the data required for 4K movies (QFHD: 3840 x 2160). Advanced 7R IV processing records 4K movies with enhanced reproduction of skin color and smoother gradations. In addition to S-Log3 and S-Log2 gamma curves, the 7R IV offers HLG (Hybrid Log-Gamma) picture profile for instant HDR workflow, supporting a wide range of HDR movie production needs. The 7R IV incorporates XAVC S recording format for 4K and enables high-quality images at high bitrates of up to 100 Mbps. High flexibility to fine-tune images as desired (Color grading required) Instant and high-quality image (Color grading not required) .
Faster, more precise Fast Hybrid AF achieves smoother, more stable autofocus in movie recording. This greatly reduces the need for focus operation when the camera is used on a gimbal or in assistance-free movie shooting. A new Touch Tracking function is also available in movie recording, allowing you to simply touch an aimed subject on the monitor to initiate tracking. Swift AF-S operation is activated when the shutter button is pressed halfway (or AF-ON button is pressed), for simplifying movie-making in "must succeed" situations including weddings and documentaries.
Digital audio interface is added to Multi Interface Shoe (MI Shoe). A combination with the new ECM-B1M Shotgun Microphone or new XLR-K3M XLR Adaptor Kit enables clear sound recording with minimized quality deterioration by sending a digital audio signal to the camera. A cable-free, battery-free style enhances the flexibility of system movie shooting.
The 7R IV now allows you to change XAVC S movie file names. For example, you can designate a prefix in advance for easy identification when shooting with multiple cameras. Also, an interval shooting function is available for producing time lapse movies. A wide array of functions for pro video workflow is also provided, including clean HDMI output, time code/user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion, simultaneous proxy movie recording, extraction of a still from a movie, and Gamma Display Assist.
In addition to the conventional aspect ratios of 3:2 and 16:9, the 7R IV newly supports 4:3 and 1:1. These new aspect ratio settings give professional users more diverse types of delivery data that support a wider span of media.
Thanks to My Dial, three sets of menu options can be assigned through the front/rear dials and the control wheel. By assigning frequently used functions to these dials, they become instantly available for fingertip control while a custom button is held. 113 functions are assignable to custom buttons. Independent function sets can be assigned for stills, movies and playback.
With My Menu, you can register up to 30 frequently used functions for instant recall when needed. Additionally, you can create a custom menu that ideally suits your shooting needs. Thanks to illustration of controls added to custom menus, function meanings are clear and operation becomes intuitive. The Help display can be called up by pressing the delete button when using the menu screen.
Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into the Imaging Edge Desktop application (Viewer) running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while youre on location or traveling. Image Jump Setting, which allows jumping display at every 10/100 photos, and group display for continuous shots, are convenient features for swift, efficient image reviewing.
With this camera, you can select images you shot and transfer the data to a designated remote FTP server via Wi-Fi (wireless LAN). For assured security, FTPS (File Transfer Protocol over SSL/TLS) is supported, allowing SSL or TLS data encryption for maximum security. Since FTP file transfer is newly supported as a background operation, image files can be transferred while continuing to shoot and up to nine FTP servers can be registered in the camera in advance. These advanced features further heighten efficiency of professional workflow. Rely on easier image selection and FTP transfer via the Transfer & Tagging add-on app to send files using a mobile device. 5 GHz Wi-Fi is available for high-speed connection.
Even after the camera power is off, still and movie files stored on an SD memory card inserted in the camera can be transferred via Wi-Fi connection if you set it up in advance.41 You can operate the Imaging Edge Mobile app42 installed on your mobile that is paired with the camera to select necessary images.
All products excluding batteries sold by Orms are covered by a minimum of a one year local warranty, reckoned from the date of purchase, to protect you against manufacturing defects.
Canon IXUS, PowerShot compact cameras are covered by a full 1 Year Warranty
Canon DSLR and Mirrorless cameras are covered by a full 2 Year Warranty.
Canon video cameras including Legria and X-series are covered by a full 1 Year Warranty.
Nikon compacts excluding the Coolpix P900 are covered by a full 1 Year Warranty.
Nikon DSLR's including the CoolPix P900 and are covered by a full 2 Year Warranty.
Panasonic cameras and lenses are covered by a full 2 Year Warranty.
Fujifilm cameras are covered by a 2 Year Warranty.
Sigma and Tamron products are covered by a 3 Year Warranty.
Lexar and Sandisk memory cards are covered by a Limited Lifetime Warranty.
Lowepro's Limited Original Owner Warranty covers defects in materials and workmanship during the useful life of the product. The warranty does not cover damage caused by improper care.
All used gear sold by ORMS is supplied with a 6 Month Warranty.
All refurbished gear sold by ORMS is supplied with a 12 Month Warranty.
Please contact our service division straight away on 021 - 469 1962 and notify them of the fault. You may also e-mail them at firstname.lastname@example.org
1. If a product is defective / faulty, ORMS will replace the product within a 10 day period deemed from the date of receiving the product. ORMS will also cover the shipping costs within the borders of South Africa.
2. During the warranty period, Orms will arrange collection of the faulty item, facilitate the repair and then ship the product back to the customer, bearing all risks and costs.
Orms is not obliged to repair products that fall outside of the manufacturers warranty period, or products that are damaged accidentally, however Orms in seeking to deliver the highest standard of customer service will gladly assist the customer in having the product repaired via the network of repair agents with which Orms has business dealings.
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