4K image quality

Shoot 4K footage with the AX53 4K handycam from Sony that contains about four times more detail than Full HD (3840 x 2160 pixels vs. 1920 x 1080) footage, and capture more of the incredible qualities that bring images to vibrant life.

New image sensor exclusively for 4K

A newly developed image sensor from Sony, with pixels of approximately 1.6 times bigger size, offers superior sensitivity for capturing beautiful high-quality images with less noise under dark as well as bright shooting conditions.

New ZEISS™ Vario-Sonnar T* lens for 4K

This new lens helps to depict remarkable details of high-quality 4K images throughout its wide-angle-to-telephoto range. The use of an AA (advanced aspherical) lens not only keeps depiction faithful — it also keeps the lens unit compact. ED (Extra-low Dispersion) lens helps to ensure accurate reproduction of colour. Multilayer ZEISS T* Coating further enhances image quality by reducing unwanted reflection, such as ghost and flare.

Up to 26.8mm wide-angle lens

Whether you’re shooting movies or still images, the class-leading wide-angle lens can help you capture more of landscapes and indoor scenes, when you don’t have enough room to step back. Even without a wide conversion lens, the camcorder shoots as wide as 26.8mm (16:9 aspect ratio) in movie mode.

Balanced Optical SteadyShot™

Advanced image stabilisation suppresses camera shake to stabilise a movie as it is being shot within the wide-angle-to-telephoto zoom range. In HD shooting mode, it further reduces effects of camera shake even under unstable conditions with 5-axis Intelligent Active mode compensating for vibration in five different directions, so you can shoot stable high-quality movies even while running.

Rapid AF response to capture decisive moments

Fast Intelligent AF achieves very speedy, accurate contrast-detection autofocus by minimising lens motion, predicting the AF range, and accelerating lens drive, thereby improving response so you can capture more fleeting moments.

Extensive zoom shooting capabilities

20x optical zoom lens and Clear Image Zoom of 30x/40x (for 4K/HD) allow you to shoot faraway subjects and capture memorable moments.

Realistic recording of voices, music and other sound

Its new structural design enables the microphone to gather, from five directions, clearer sound with approx. 40% less noise and twice as effective 2ch stereo (for XAVC S shooting) and three times as effective 5.1ch surround (for AVCHD shooting) sound performance. This makes it possible to faithfully reproduce audio with clearly defined separation.

High Speed REC in Full HD for high-quality slow motion

Shoot in Full HD at 100fps (NTSC/PAL), edit the footage after shooting, and the resulting slow-motion images of the movie will look startlingly smooth and sharp in playback. This is excellent for reviewing, in greater slow-motion detail, sports and everyday action that can occur too quickly in real time for you to see clearly.

4K Time-lapse Capture

You can capture 4K size still images continuously over an extensive period of time at a selected constant interval from each shot to the next, edit the entire sequence of still images in post-production, and enjoy playback of that series of images as a time-lapse movie.

Super-sampled Full HD playback

Enhance your viewing experience even without a 4K television. Using super-sampling, the camera automatically down-converts 4K footage to exceptionally detailed Full HD.

Trimming Playback

You can select a specific portion of the picture and play it back in Full HD, thanks to 4K high resolution. Also, you can change trimming size with the zoom lever or on-screen display icon.

Advanced shooting features

Enjoy total customisation with ergonomic manual controls. Use the intuitive multi-purpose manual ring to adjust zoom, focus, exposure, IRIS, shutter speed, AE shift, or white balance shift mode after using the manual button to select the mode. The electronic viewfinder offers accurate image preview.

Time Code / User Bit

Time Code and User Bit can be added to movies as data elements. Time Code function records hours/minutes/seconds/frames on image data for precise advanced video editing. User Bit function records information such as date/time/scene number, etc. in eight-digit arbitrary numbers, and is useful for editing movies using two or more cameras.

Exceptional image quality

By employing XAVC S format, which was developed from the XAVC format for professional use, 4K 100Mbps and Full HD 50Mbps high-bitrate recording realise incredibly high-quality images. Yet, XAVC S data is compressed so that it is more manageable for general consumers.

Superb night shooting

This feature uses infrared light to take images even in complete darkness. By using NIGHTSHOT, parents can easily capture children’s cute sleeping faces.

Face Detection and Smile Shutter

Use Face Detection to optimise focus, exposure and colour for people who are the most important subject of a shot. You can prioritise a subject’s face by touching it on the LCD. And with Smile Shutter, the camera can also automatically capture still shots of great (but fleeting) smiles, even while recording movies.

Lock-on AF

Enhances the tracking of moving subjects by using the optimal AF point at all times and adjusting the target frame size to match your subject’s characteristics. Just touch the subject on LCD to lock on fast-moving targets precisely for shooting.

Golf Shot

Analyse your swing with no need for fancy equipment. Golf Shot mode lets you capture video and stills of each step of your swing.

5.1ch surround sound microphone

Record clear sound that accurately captures the atmosphere of the scene and enjoy surround sound playback on your home theatre system. Level meters on the LCD panel provide visual monitoring of each channel’s levels.

My Voice Cancelling

Reduce the intensity of the voice of a user shooting from close behind the camera, whether the user is talking to subjects or cheering them on.

Motion Shot Video

This convenient feature allows playback of a dramatic sequence of superimposed images to trace every split second of action, a powerful tool for analysing sports motion on screen. During playback, you can adjust the interval between images, or pause to capture still images to share with friends.

Highlight Movie Maker

A versatile function to streamline movie editing, Highlight Movie Maker offers several time-saving features. Add highlight points to key moments while recording, and let the camcorder automatically sync movie transitions to your chosen soundtrack.

Dual Video Recording

Record two movies at the same time — one in the maximum-quality XAVC S or AVCHD format and another in MP4 format. That way you’ve got a small file ready for instant sharing, plus a professional-grade file for further editing.

Live Streaming via USTREAM®

From performances to sports events, some things are best seen in real time. Share scenes as they happen with high-quality picture and sound.

Multi Camera Control

More shots mean more editing opportunities. Easily record footage from a variety of angles, whether using cameras mounted directly to the Handycam® or triggered wirelessly. Multi Camera Control makes it easy to sync shooting settings on compatible Wi-Fi connected devices.

One-touch remote and one-touch sharing

One-touch remote lets you use your smartphone or tablet as a viewfinder and remote control for a digital camera, and One-touch sharing lets you transfer your photos and videos from your camera. Either way, by installing PlayMemories Mobile app to your NFC enable Android smartphone or tablet, you can avoid complex set-up sequences and establish wireless connection simply by touching your device to the camera. You are now ready to control your camera from your smartphone to take a photo from a previously out-of-reach spot, or simply be in your own group shot, as well as transfer them instantly to your smartphone for sharing on SNS. No NFC? No problem. You can also pair the devices manually.

Xtra Fine LCD with WhiteMagic™

The high-precision Xtra Fine LCD features a WhiteMagic display that uses white pixels in addition to RGB pixels to boost screen brightness, allowing users to see subtle details and tones on the screen in all types of shooting environments, including outdoors in bright sunlight.

Works with iMovie and Final Cut Pro X

This product is compatible with Final Cut Pro X and iMovie.

• Sony FDR-AX53 4K Ultra HD Handycam Camcorder
• NP-FV70 V-Series Rechargeable Battery Pack (1960mAh, 6.8-8.4V)
• AC Adapter
• Power Cord
• Micro-HDMI Cable
• Micro-USB Cable

PRODUCT WARRANTY INFORMATION

1.  What warranty comes with the goods purchased ?

All products excluding batteries sold by Orms are covered by a minimum of a one year local warranty, reckoned from the date of purchase, to protect you against manufacturing defects.

CANON

Canon IXUS, PowerShot compact cameras are covered by a full 1 Year Warranty
Canon DSLR and Mirrorless cameras are covered by a full 2 Year Warranty.
Canon video cameras including Legria and X-series are covered by a full 1 Year Warranty.

NIKON

Nikon compacts excluding the Coolpix P900 are covered by a full 1 Year Warranty.
Nikon DSLR's including the CoolPix P900 and are covered by a full 2 Year Warranty.

Panasonic

Panasonic cameras and lenses are covered by a full 2 Year Warranty.

FUJIFILM

Fujifilm cameras  are covered by a 2 Year Warranty.

SIGMA & TAMRON LENSES

Sigma and Tamron products are covered by a 3 Year Warranty.

LEXAR & SANDISK MEMORY CARDS

Lexar and Sandisk memory cards are covered by a Limited Lifetime Warranty.

LOWEPRO BAGS

Lowepro's Limited Original Owner Warranty covers defects in materials and workmanship during the useful life of the product.  The warranty does not cover damage caused by improper care.

USED GEAR PURCHASED FROM ORMS

 All used gear sold by ORMS is supplied with a 6 Month Warranty.

REFURBISHED GEAR PURCHASED FROM ORMS

 All refurbished gear sold by ORMS is supplied with a 12 Month Warranty.

2.  My product has gone faulty, now what ?

Please contact our service division straight away on 021 - 469 1962 and notify them of the fault. You may also e-mail them at repairs@orms.co.za

   1. If a product is defective / faulty, ORMS will replace the product within a 10 day period deemed from the date of receiving the product.  ORMS will also cover the shipping costs within the borders of South Africa.

   2. During the warranty period, Orms will arrange collection of the faulty item, facilitate the repair and then ship the product back to the customer, bearing all risks and costs.

   3. Please see our policies under Return Policy and Servicing & Repair Policy for further information

Orms is not obliged to repair products that fall outside of the manufacturers warranty period, or products that are damaged accidentally, however Orms in seeking to deliver the highest standard of customer service will gladly assist the customer in having the product repaired via the network of repair agents with which Orms has business dealings.

1.  FREE Standard Shipping 

Free Economy Shipping is available on all orders exceeding R1 000. (T&C's apply)

*Terms and conditions to qualify for free shipping:

• Shipping may only be to a physical address within the borders of South Africa. No P.O Box's allowed.
• Shipping to outlying or remote areas like farms and game reserves may attract an additional fee.
• The delivery time to city areas is usually between 2 and 4 working days*. This excludes weekends and public holidays.

*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed.

2.  Aramex Courier Service (local)

We use Aramex couriers as our preferred method of delivery.

With sophisticated track and trace equipment, you can pinpoint exactly where your parcel is, from the moment it is dispatched by us, until it's safely handed over to you the recipient.

Your parcel is well packaged and bubble wrapped before delivery. We also fully insure your parcels contents for the journey to your door.

Delivery Charges:

We charge a flat-rate for shipping and the charges are per order. 

• Express Shipping to Main Cities @ R 150.00 incl. VAT (ETA of 1-2 Business Days)* - Main Cities are: Cape Town, Johannesburg, Pretoria, Durban, Port Elizabeth and East London. Other cities/towns will take more than 1-2 delivery time.
• Standard Shipping @ R 80.00 incl. VAT (ETA of 2-4 Business Days)* - To all areas.

*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed. This period does not include Saturdays, Sundays and public holidays. The base price of R80.00 incl. VAT is for a parcel up to 10kg in Volumetric and Physical weight. Should the item/s exceed this weight, we reserve the right to increase the shipping charge accordingly. 

Please Note: The above prices quoted are for ordering online through the ORMSdirect website only. A different rate will be quoted if handled manually through our camera sales department. Our delivery service only runs from Monday to Friday. Saturday morning deliveries can be done by special arrangement only and at an additional charge. Please contact info@orms.co.za to arrange. We reserve the right to re-quote the delivery fee should this become too expensive. 

3.  DHL Express Courier Service (International)

Please note:

International orders are generally subject to local import duties and taxes (VAT)

Orms is not responsible for, nor can we offer, any specific advice regarding any customs related fees that you may incur. For specific information, please consult with your local government import office.

Privacy: Your privacy is important to us. We strive to exceed your expectations for privacy. Cross-border shipments are subject to inspection by customs authorities. We may also be called upon to provide certain order, shipment, and product information to our international carriers. Carriers may communicate such information to customs authorities for the purpose of facilitating customs clearance and compliance with local laws.

Delivery Charges:

International shipments are quoted on a per order basis depending on the size and weight of the parcel shipped.

4.  Collect & Collect from Orms Shop in Cape Town / Bellville

You are welcome to place your order online, pay for it and collect it from our Cape Town or Bellville branches. You will need to bring in a print out of the order for collection. Please ask for online sales on arrival. 

Orms Shop - Cape Town