Free shipping on all South African orders above R1000
Shoot 4K footage with the AX53 4K handycam from Sony that contains about four times more detail than Full HD (3840 x 2160 pixels vs. 1920 x 1080) footage, and capture more of the incredible qualities that bring images to vibrant life.
A newly developed image sensor from Sony, with pixels of approximately 1.6 times bigger size, offers superior sensitivity for capturing beautiful high-quality images with less noise under dark as well as bright shooting conditions.
This new lens helps to depict remarkable details of high-quality 4K images throughout its wide-angle-to-telephoto range. The use of an AA (advanced aspherical) lens not only keeps depiction faithful — it also keeps the lens unit compact. ED (Extra-low Dispersion) lens helps to ensure accurate reproduction of colour. Multilayer ZEISS T* Coating further enhances image quality by reducing unwanted reflection, such as ghost and flare.
Whether you’re shooting movies or still images, the class-leading wide-angle lens can help you capture more of landscapes and indoor scenes, when you don’t have enough room to step back. Even without a wide conversion lens, the camcorder shoots as wide as 26.8mm (16:9 aspect ratio) in movie mode.
Advanced image stabilisation suppresses camera shake to stabilise a movie as it is being shot within the wide-angle-to-telephoto zoom range. In HD shooting mode, it further reduces effects of camera shake even under unstable conditions with 5-axis Intelligent Active mode compensating for vibration in five different directions, so you can shoot stable high-quality movies even while running.
Fast Intelligent AF achieves very speedy, accurate contrast-detection autofocus by minimising lens motion, predicting the AF range, and accelerating lens drive, thereby improving response so you can capture more fleeting moments.
20x optical zoom lens and Clear Image Zoom of 30x/40x (for 4K/HD) allow you to shoot faraway subjects and capture memorable moments.
Its new structural design enables the microphone to gather, from five directions, clearer sound with approx. 40% less noise and twice as effective 2ch stereo (for XAVC S shooting) and three times as effective 5.1ch surround (for AVCHD shooting) sound performance. This makes it possible to faithfully reproduce audio with clearly defined separation.
Shoot in Full HD at 100fps (NTSC/PAL), edit the footage after shooting, and the resulting slow-motion images of the movie will look startlingly smooth and sharp in playback. This is excellent for reviewing, in greater slow-motion detail, sports and everyday action that can occur too quickly in real time for you to see clearly.
You can capture 4K size still images continuously over an extensive period of time at a selected constant interval from each shot to the next, edit the entire sequence of still images in post-production, and enjoy playback of that series of images as a time-lapse movie.
Enhance your viewing experience even without a 4K television. Using super-sampling, the camera automatically down-converts 4K footage to exceptionally detailed Full HD.
You can select a specific portion of the picture and play it back in Full HD, thanks to 4K high resolution. Also, you can change trimming size with the zoom lever or on-screen display icon.
Enjoy total customisation with ergonomic manual controls. Use the intuitive multi-purpose manual ring to adjust zoom, focus, exposure, IRIS, shutter speed, AE shift, or white balance shift mode after using the manual button to select the mode. The electronic viewfinder offers accurate image preview.
Time Code and User Bit can be added to movies as data elements. Time Code function records hours/minutes/seconds/frames on image data for precise advanced video editing. User Bit function records information such as date/time/scene number, etc. in eight-digit arbitrary numbers, and is useful for editing movies using two or more cameras.
By employing XAVC S format, which was developed from the XAVC format for professional use, 4K 100Mbps and Full HD 50Mbps high-bitrate recording realise incredibly high-quality images. Yet, XAVC S data is compressed so that it is more manageable for general consumers.
This feature uses infrared light to take images even in complete darkness. By using NIGHTSHOT, parents can easily capture children’s cute sleeping faces.
Use Face Detection to optimise focus, exposure and colour for people who are the most important subject of a shot. You can prioritise a subject’s face by touching it on the LCD. And with Smile Shutter, the camera can also automatically capture still shots of great (but fleeting) smiles, even while recording movies.
Enhances the tracking of moving subjects by using the optimal AF point at all times and adjusting the target frame size to match your subject’s characteristics. Just touch the subject on LCD to lock on fast-moving targets precisely for shooting.
Analyse your swing with no need for fancy equipment. Golf Shot mode lets you capture video and stills of each step of your swing.
Record clear sound that accurately captures the atmosphere of the scene and enjoy surround sound playback on your home theatre system. Level meters on the LCD panel provide visual monitoring of each channel’s levels.
Reduce the intensity of the voice of a user shooting from close behind the camera, whether the user is talking to subjects or cheering them on.
This convenient feature allows playback of a dramatic sequence of superimposed images to trace every split second of action, a powerful tool for analysing sports motion on screen. During playback, you can adjust the interval between images, or pause to capture still images to share with friends.
A versatile function to streamline movie editing, Highlight Movie Maker offers several time-saving features. Add highlight points to key moments while recording, and let the camcorder automatically sync movie transitions to your chosen soundtrack.
Record two movies at the same time — one in the maximum-quality XAVC S or AVCHD format and another in MP4 format. That way you’ve got a small file ready for instant sharing, plus a professional-grade file for further editing.
From performances to sports events, some things are best seen in real time. Share scenes as they happen with high-quality picture and sound.
More shots mean more editing opportunities. Easily record footage from a variety of angles, whether using cameras mounted directly to the Handycam® or triggered wirelessly. Multi Camera Control makes it easy to sync shooting settings on compatible Wi-Fi connected devices.
One-touch remote lets you use your smartphone or tablet as a viewfinder and remote control for a digital camera, and One-touch sharing lets you transfer your photos and videos from your camera. Either way, by installing PlayMemories Mobile app to your NFC enable Android smartphone or tablet, you can avoid complex set-up sequences and establish wireless connection simply by touching your device to the camera. You are now ready to control your camera from your smartphone to take a photo from a previously out-of-reach spot, or simply be in your own group shot, as well as transfer them instantly to your smartphone for sharing on SNS. No NFC? No problem. You can also pair the devices manually.
The high-precision Xtra Fine LCD features a WhiteMagic display that uses white pixels in addition to RGB pixels to boost screen brightness, allowing users to see subtle details and tones on the screen in all types of shooting environments, including outdoors in bright sunlight.
This product is compatible with Final Cut Pro X and iMovie.
All products excluding batteries sold by Orms are covered by a minimum of a one year local warranty, reckoned from the date of purchase, to protect you against manufacturing defects.
Canon IXUS, PowerShot compact cameras are covered by a full 1 Year Warranty
Canon DSLR and Mirrorless cameras are covered by a full 2 Year Warranty.
Canon video cameras including Legria and X-series are covered by a full 1 Year Warranty.
Nikon compacts excluding the Coolpix P900 are covered by a full 1 Year Warranty.
Nikon DSLR's including the CoolPix P900 and are covered by a full 2 Year Warranty.
Panasonic cameras and lenses are covered by a full 2 Year Warranty.
Fujifilm cameras are covered by a 2 Year Warranty.
Sigma and Tamron products are covered by a 3 Year Warranty.
Lexar and Sandisk memory cards are covered by a Limited Lifetime Warranty.
Lowepro's Limited Original Owner Warranty covers defects in materials and workmanship during the useful life of the product. The warranty does not cover damage caused by improper care.
All used gear sold by ORMS is supplied with a 6 Month Warranty.
All refurbished gear sold by ORMS is supplied with a 12 Month Warranty.
Please contact our service division straight away on 021 - 469 1962 and notify them of the fault. You may also e-mail them at email@example.com
1. If a product is defective / faulty, ORMS will replace the product within a 10 day period deemed from the date of receiving the product. ORMS will also cover the shipping costs within the borders of South Africa.
2. During the warranty period, Orms will arrange collection of the faulty item, facilitate the repair and then ship the product back to the customer, bearing all risks and costs.
Orms is not obliged to repair products that fall outside of the manufacturers warranty period, or products that are damaged accidentally, however Orms in seeking to deliver the highest standard of customer service will gladly assist the customer in having the product repaired via the network of repair agents with which Orms has business dealings.
Free Economy Shipping is available on all orders exceeding R1 000. (T&C's apply)
*Terms and conditions to qualify for free shipping:
*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed.
We use Aramex couriers as our preferred method of delivery.
With sophisticated track and trace equipment, you can pinpoint exactly where your parcel is, from the moment it is dispatched by us, until it's safely handed over to you the recipient.
Your parcel is well packaged and bubble wrapped before delivery. We also fully insure your parcels contents for the journey to your door.
We charge a flat-rate for shipping and the charges are per order.
*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed. This period does not include Saturdays, Sundays and public holidays. The base price of R80.00 incl. VAT is for a parcel up to 10kg in Volumetric and Physical weight. Should the item/s exceed this weight, we reserve the right to increase the shipping charge accordingly.
Please Note: The above prices quoted are for ordering online through the ORMSdirect website only. A different rate will be quoted if handled manually through our camera sales department. Our delivery service only runs from Monday to Friday. Saturday morning deliveries can be done by special arrangement only and at an additional charge. Please contact firstname.lastname@example.org to arrange. We reserve the right to re-quote the delivery fee should this become too expensive.
International orders are generally subject to local import duties and taxes (VAT)
Orms is not responsible for, nor can we offer, any specific advice regarding any customs related fees that you may incur. For specific information, please consult with your local government import office.
Privacy: Your privacy is important to us. We strive to exceed your expectations for privacy. Cross-border shipments are subject to inspection by customs authorities. We may also be called upon to provide certain order, shipment, and product information to our international carriers. Carriers may communicate such information to customs authorities for the purpose of facilitating customs clearance and compliance with local laws.
International shipments are quoted on a per order basis depending on the size and weight of the parcel shipped.
You are welcome to place your order online, pay for it and collect it from our Cape Town or Bellville branches. You will need to bring in a print out of the order for collection. Please ask for online sales on arrival.
Shop 5, Roeland Square
Upper Canterbury Street
Gardens, Cape Town, 8001