Brands at GoLive!

Get set to GoLive! with Orms! 

Mark your calendars for March 02, 2024, because we're thrilled to announce the return of our much-anticipated GoLive! Event - The Content Creator edition! This year, we're taking a deep dive into the vibrant world of content creation, exploring the nuances and ever-changing dynamics of digital storytelling. 

What to Expect:

Global tech brands including Canon, Nikon, Sony, DJI, Black Magic, Rode & More!

Exclusive live fashion show and gear activations

Win exciting prizes, including gear from Canon & Sony

Free sensor cleans across all major brands!

Leading brand ambassadors - Engage with industry-leading brand ambassadors from Sony, Nikon and Canon!

Enjoy delicious Food & drinks from Jack Black | Terbodore | Mostly Harmless

What to See on The GoLive! Stands

Canon Fashion Photography

The Canon Fashion Show will give you the unique opportunity to immerse yourself in the world of fashion photography. This setting offers an unparalleled opportunity to practice and perfect your skills in fashion photography, allowing you to create exceptional and captivating content. You'll also have the opportunity to pick the brains of celebrated Canon ambassadors Nina Zimolong and Tristan Schafer and gain valuable insights from these experts. Prepare to leave the Canon Fashion Show with a portfolio of stunning images and a deeper understanding of fashion photography's dynamic nature. 


Join us for two dazzling sessions from 10:30 AM to 12:30 PM and again from 1:30 PM to 3:30 PM, featuring 8 models in both live and static poses, offering a unique opportunity to capture the essence of fashion photography.


Don't miss your chance to win the latest in Canon's content creation lineup, the Canon EOS V10 Camera. A blend of innovation and artistry awaits the lucky winner. Simply share and tag from the Canon activation and stand a chance to win!


Engage with Canon Brand Ambassadors Nina Zimolong, a connoisseur of fashion photography, and Tristan Schafer, known for his expertise in food and action photography. These sessions are a goldmine for enthusiasts eager to learn from the best in the field.


Access to the very latest in the Canon gear line up, don't miss your chance to speak to a Canon representative today about the right gear for your creation style.

Distinctive Photographic Styles

Nikon South Africa is gearing up to bring a burst of creativity to GoLive! 2024! The brand is giving you the opportunity to delve into two distinctive photography styles. Kicking off with a deep dive into Splash Water Photography, the brand promises a thrilling experience where you'll be creating your own water splashes while learning the techniques of capturing this dynamic genre. Later in the day, they’ll be kicking things up a notch by exploring the Art and Soul of Dance Photography. This segment is dedicated to revealing the secrets behind photographing dance's grace and emotion, teaching you to enrich your photos with profound depth, texture, and engaging stories.


Explore the art of capturing motion and emotion through water and ink, as Nikon South Africa guides you through experimenting with shutter speeds, lighting, and composition.

  • 09:00-09:45: Learn how to enhance your product photos with dynamic splash effects.
  • 10:00-10:45: Dive into the vibrant world of fruit splash photography.
  • 11:00-11:45: Discover techniques for capturing stunning abstract ink cloud images.


Delve into the elegance of dance photography with Nikon South Africa, focusing on capturing the soul of dance through anticipation, composition, and emotional storytelling.

  • 12:200-12:45: Master the art of dramatic dance portraits.
  • 13:00-13:45: Learn composition techniques for photographing ballerinas to best effect.
  • 14:00-14:45: Explore how to capture conceptual movement in dance.

Experience Cutting-Edge Innovation

Step into the world of photographic innovation with Sony at ORMS Go Live! Join Sony for an unforgettable experience showcasing their latest cameras and lenses through an immersive showcase. Experience the power of Sony's cutting-edge gear with interactive, hands-on sessions, unlocking your creative potential on themed sets. Receive expert advice and inspiration from Sony Alpha Ambassador Luke Bell, a veteran in videography. Seize this opportunity to transform your photography skills and capture unforgettable moments with Sony at ORMS Go Live!


Experience the cutting edge of photography and videography with Sony's state-of-the-art studio setups. This is an unparalleled opportunity to push your creative boundaries and discover the perfect Sony gear tailored specifically to your needs. Whether you're a seasoned professional or an enthusiastic beginner, these setups are designed to inspire and challenge your artistic vision.


Engage in an enlightening conversation with Luke Maximo Bell, a celebrated videographer and YouTuber based in Cape Town. Known for his visually stunning and award-winning work that spans the globe, Luke's creative prowess and engaging storytelling have not only earned him international accolades but also a dedicated following on YouTube. This is your chance to gain insights from a visionary who continues to inspire with his remarkable journey in the world of digital storytelling.

Blackmagic Gear Showcase

The Blackmagic stand will showcase a wide array of our latest products, including ATEM switchers, the newest Cinema Camera models, and Micro Studio Cameras, offering attendees a comprehensive experience of our product range.


Seize the unique opportunity to interact with Black Magic Ambassador Hugo van Dijk, visiting us directly from the Netherlands! Discover firsthand insights and stories from a seasoned professional in the field.


A dedicated DaVinci Resolve workstation will be available for enthusiasts keen on diving into advanced post-production techniques.

Explore DJI'S Innovative Products

Discover a broad spectrum of DJI's latest offerings, including advanced drones, stabilizing gimbals, action cameras, and more, designed to elevate your photography and videography projects.


Take advantage of the unique opportunity to use the DJI Ronin stabilization system paired with top-of-the-line Canon cameras, allowing for cinematic-quality footage.


Engage with renowned content creator James Hughes, known for his work on 'Zimbo With a Drone' and 'Cabin Fever', and gain insights into his creative process and storytelling techniques.


Capture the moment, tag, and share your DJI activation experience on social media to enjoy a complimentary cup of Terbordore coffee.

Here’s What You Can Look Forward To:

  • Rub shoulders with some of South Africa's most influential content creators. This is your chance to connect, collaborate, and create with the best in the business.
  • Get up close and personal with the latest and greatest gear from leading tech giants like Canon, Nikon, Sony, DJI, and more. Experiment, play, and discover the tools that can elevate your content to the next level.
  • Dive into a world of interactive learning with exhibits designed to give you valuable insights into producing captivating content. Whether it's photography, videography, or digital art, there's a treasure trove of knowledge waiting for you.
  • Upgrade your creative toolkit with the best deals on the latest and greatest cameras, lenses, and accessories from industry-leading tech brands. 
  • Fuel your creativity (and satisfy your cravings) with delicious treats and enjoy free coffee on us throughout the event.
  • Stay tuned for more details, and make sure to keep an eye on our social pages for updates and sneak peeks. 

Ambassadors at GoLive!

Samir Areff

Simmi Areff is an award-winning South African podcaster and stand-up comedian. He hosts "Lesser Known Somebodies," ranked Africa’s third-best podcast, and founded POC Podcasts, the continent's first podcast network. Recognised with the prestigious 2024 Mail & Guardian Top 200 Young South Africans award, Areff's influence stretches far and wide. He has graced every major comedic stage across South Africa and has served as a host for several television shows, including MTV Africa, Comedy Central Africa, and "Late Night News with Loyiso Gola," among others.


Nina Zimolong

An internationally acclaimed photographer based in Cape Town, Nina is recognised for her exceptional work in the realms of fashion, commercial, and fine art photography. She has earned a reputation for capturing extraordinary moments and crafting captivating visual narratives.

Nina on Instagram

Tristan Schafer

Tristan is a creative director and entrepreneur running companies specialising in content creation and documentary filmmaking, based in South Africa. A hybrid shooter, his photography and videography range from commercial and documentary work to wildlife and fashion and everything in between.

Tristan on Instagram

Luke Bell

Luke Maximo Bell is a Cape Town based videographer and YouTuber. With a captivating visual style, Luke's videos and photographs have earned him international recognition and awards, while his engaging videos on YouTube have garnered a dedicated following; inspire others with his creative pursuits.

Luke on Instagram

Hugo van Dijk

Hugo Van Dijk, a celebrated ambassador for Blackmagic Design from the Netherlands, represents "the Dreamers," @thedreamersnl, a company famed for its exceptional wedding photography and videography. He is set to showcase his groundbreaking techniques for capturing dynamic moments, exploring the nuances of camera configuration, choosing the perfect angles, and his path to success utilising Blackmagic Design's products. Furthermore, Mr. Van Dijk will offer insights into his post-production process with DaVinci Resolve, demonstrating its powerful features in editing, coluor grading, and perfecting the final output.

James Hughes

James Hughes is a self-taught photographer and videographer with a passion for seeing the world from a different perspective and producing stunning visuals with his drone. Armed with his drone, James has documented some of the most exquisite resorts and cabins across South Africa and abroad. As one of the leading travel content creators in South Africa, James is dedicated to showcasing the splendour of our country through his work. 

James on Instagram

More to be announced soon!