GoLive! is back! We are stepping back to a time before algorithms, when creating was about feeling and not filtering. Where content was crafted simply for the fun of creating. This year we are upping the ante! Experience immersive content creator pods, the chance to connect with the biggest brands in the photographic industry and get firsthand advice from leading brand ambassadors. If you want to take your content creation to the next level, this is an event not to be missed. During the event period we will also be offering exclusive gear deals and loads of chances to win amazing prizes!

Canon
Step into a world of creativity with immersive activations at the Canon Diner and Video Store. Get hands-on with the latest Canon gear, explore dynamic shooting setups, and experience interactive spaces designed to spark inspiration.

Nikon
High-energy dance activation designed to showcase the power and precision of capturing action in real time. Engage with experts, experience guided demos, and explore the latest innovations in motion photography and videography.

Sony
Immerse yourself in Sony’s interactive Arcade and Record Store, Explore hands-on demo stations, test the latest Sony gear, and capture content in dynamic, themed spaces designed for both photographers and videographers.

DJI
Step into the DJI activation at GoLive! and get hands-on with the latest gear, from gimbals to drones, in an immersive experience zone. Test, create and feel the innovation firsthand as you discover how DJI transforms the way you capture the world.

Fujifilm
Fujifilm lights up GoLive! with a vibrant, hands-on experience celebrating creativity and colour. Explore the latest Fuji gear and film simulations while capturing moments that feel as bold and expressive as your vision.

The Fujifilm Instax Mini Evo Cinema Hybrid Instant Camera is here! Launching at GoLive! 2026, the Cinema Hybrid Instant Camera blends a classic cinema inspired style with modern instant photography. The Mini Evo Cinema lets you shoot, customise and print your images on the spot. Check out their activation at GoLive! to experience this stylish hybrid camera firsthand and see how Fujifilm is redefining instant creativity.

Rode
Brings the sound to life at GoLive! with an interactive audio experience where you can test microphones and hear the difference in real time. Featuring a podcast Q&A.

Zhiyun
Zhiyun powers smooth storytelling at GoLive! with a dynamic hands-on stabilisation experience. Test the latest gimbals in action and feel how effortless, cinematic movement transforms your content.

B&W
Product display showing off the latest B&W gear.