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Sony Alpha A7 IV Mirrorless Digital Camera with FE 28-70mm f/3.5-5.6 OSS Lens and Free 160GB CFexpress Card & NP-FZ100 Battery

Sony Alpha A7 IV Mirrorless Digital Camera with FE 28-70mm f/3.5-5.6 OSS Lens and Free 160GB CFexpress Card & NP-FZ100 Battery


Purchase this item between the 15th of March and the 30th of April 2022 and you qualify to receive either a FREE lens from the above selection of qualifying lenses (indicated as FREE within the list) or a 30% discount on any ONE of the qualifying lenses from the above selection when adding the lens to your purchase. Please Note that the 30% has already been discounted from the lens.
Please see the link for more terms and conditions - Sony Easter Promotion & Cashback Terms and Conditions.

The Sony Alpha A7 IV is the perfect option for the individual looking for a Hybrid between photography and videography. Featuring a 33MP Full-Frame Exmor R BSI CMOS sensor, compared to the 24.4MP in its predecessor.
The Impressive BIONZ XR Image Processor is capable of recording super 35 4K60p, 10-bit/4:2:2 All-Intra at up to 600 Mbps, compared to 4K30p, 8-bit/4:2:0 in its predecessor.

Additionally, the Sony Alpha A7 MK IV features a fully articulating LCD Full Touch/Touch Menu Screen. Featuring 759 Phase-Detection AF points with human, animal, and now also bird eye detection. Real-Time tracking during continuous shooting is now possible at apertures up to F22. Furthermore, the Sony Alpha A7 MarkIV features a focus map function, autofocus assist, and Breathing Compensation in movie mode.
Supporting a wide range of HDR movie production needs, the Sony A7 Mark 4 offers Slog-3 and S-Cinetone as well as a maximum ISO of 204800.
Another great feature of the Sony Alpha A7 MK 4 is in-body 5-Axis Image Stabilization rated up to 5.5-Stops.

Included is the Sony FE 28-70mm f/3.5-5.6 OSS lens, which is a 35mm full-frame mid-range zoom lens that's been designed to work with all E-mount camera bodies from Sony. The FE 28-70mm f/3.5-5.6 OSS lens has a built-in optical SteadyShotTM which stabilizes your image even when your hands aren't. It also delivers outstanding contrast and resolution right out to the edges of the image. With this amazing optical SteadyShotTM built-in, it ensures brilliant photographic results-even at high zooms.

  • 33MP Full-Frame Exmor R BSI CMOS Sensor
  • 4K60p, 10-Bit/4:2:2
  • BIONZ XR Image Processor & Front-End LSI
  • 759-Point AF System & 10 fps Continuous Shooting
  • Slog-3 and S-Cinetone Gammas
  • 3.69M dots Quad VGA EVF View Finder
  • Bird Eye Detection, Real-Time Tracking
  • Movie AF Assist, Focus Map Function, Breathing Compensation
  • Fully Articulating Full Touch/Touch Menu LCD Screen
  • 800 JPEG + RAW Burst Buffer
  • Maximum ISO (Video) 204800
  • Built-In 5 GHz Wi-Fi
  • Dual SD Slots, One CFexpress Type-A Slot, and HDMI Type-A
  • 10Gbps USB 3.2 Gen2 Port
  • Weather-Sealed Design
  • Sony A7IV, A7 IV, A7 Mark IV, A7 MK IV, A7 MKIV, A7 Mark 4, A7 MK4
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In Stock
Brand Sony

Sensor and Processor

33MP Exmor R BSI CMOS Sensor

High clarity, low noise, and vivid colour rendering are achieved by the all-new developed 33MP Exmor R full-frame sensor featuring a back-illuminated design. An impressive dynamic range of approximately 15 stops and files recorded in raw, JPEG, or the 10-bit HEIF format is achieved by the sensors upgraded design features.

BIONZ XR Processor

High-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced autofocus tracking performance. All this is made possible by the flagship-class BIONZ XR engine built into the Sony Alpha A7 IV. In terms of shooting speeds, the sensor and processor enable shooting of up to 10 fps, either the mechanical or electronic shutter and with AF/AE enabled. When using a CFexpress Type-A card, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames.

Advanced External Flash Control

When fast-moving subjects are photographed using flash, P-TTL flash metering is possible in between each exposure when working with low, mid or even hi-speed continuous shooting modes. The updated flash control system you will find reduces flash trigger lag and supports adjusting select flash and transmitter units directly from the camera's interface. For natural colour rendering the camera uses AWB information.

Video Recording

4K60p Video Recording in 10-Bit

Taking full advantage of the high-resolution 33MP sensor and impressive fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is made possible by using the full width of the sensor. Also, 7K oversampling for impressive sharpness and realism is achieved. There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
The Sony Alpha A7 Mark 4 employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and produces high quality at bitrates of up to 600MB/s.

S-Cinetone, S-Log3, Other Colour, and Gamma Controls

The Sony Alpha A7 4 employs technology brought down from Sony’s Cinema Line cameras, such as the Sony Alpha A1, A7S II, FX9 and FX6 with the incorporation of S-Cinetone. Delivering distinct colours and healthy-looking skin tone rendering.
S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tome regions of the image. Recording within a wide colour gamut for producing HDR-ready content directly from the camera is possible with HLG support.

Hast Hybrid AF System

Al-Based Autofocus

Get the subject in focus with almost edge-to-edge focus point coverage (94% of the image area), a Fast Hybrid AF system incorporated 759 phase-deduction points for quick and precise focusing in different lighting conditions and sensitivity down to -4 EV. Autofocus is available in still as well as video modes.

Real-Time Tracking and Real-Time Eye Autofocus

The Sony Alpha A7 M IV features tuned tracking and subject detection capabilities. Locking quickly onto subjects and recognizing the eyes and faces of subjects for accurate focusing capabilities.

Real-Time tracking identifies a subjects colour, pattern and distance from the sensor for accurate focusing and tracking speed.
Furthermore, the a7iv also features Real-Time Eye focus. Able to recognize human, animal, and new to the Sony A7 MarkIV now Bird eye detection as well.

AF During Video Recording and Additional Focusing Modes

The A7 4 also features all the autofocus features as in still, in video modes. With upgraded shift sensitivity and autofocus transition controls, you have the power to refine how quickly focus shifts from subject to subject and how smoothly shifts occur.
Movie Autofocus Breathing Compensation compensate for the way certain lenses perform when focusing. Crops slightly into the image and corrects for any detected shifts when focusing occurs. Depending on the aperture chosen, Focus Map provides professional colour grading in a smaller camera body. With a unique way of visualizing depth of field, and indicating what is in front of and what is behind the focusing point.
Another great feature incorporated into the Sony Alpha A7 MK IV, brought down from the Sony FX6 is Autofocus Assist. Allowing you to switch over to manual autofocus even while shooting, enabling you to select the subject on which to focus even while recording.

Body Design, Connectivity, and Streaming

Viewfinder and LCD Screen

The newly improved Quad VGA EVF Tru-Finder comprises of 3.69M dot resolution. Producing a sharper and clear viewing image, this viewfinder supports both 60 fps and 120 fps for smooth rendering.
Another upgrade from the predecessor, the Sony Alpha A7 MK 4 is perfect for vlogging, and other self-recording applications. The side opening 3.0” 1.03m-dot vari-angle fully articulating screen. The screen features touch capabilities as well, for intuitive shooting control as well as menu navigation.

Hybrid Stills and Video Body Design

Dual memory card slots allow for flexible file saving. One slot is a dual CFexpress Type A and SD slot, while the other is solely an SD card slot, both compatible to accept UHS-II memory cards.
The menu options are accessible from the touch LCD screen and updated for easy access to all menu options. Accepting the high-capacity Sony NP-FZ100 battery, producing up to 520 shots when using the viewfinder and up to 580 when the LCD screen is used.

Ports and Interface

  • Working with external recording, the Sony Alpha A7 IV features a full-size HDMI A port for reliable connections.
  • Both a micro-USB port as well as a USB 3.2 Gen 2 Type-C, allowing the camera to be charged or powered from the host power source while connected.
  • USB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.

5.5-Stop 5-Axis SteadyShot INSIDE Image Stabilisation

Enhanced 5.5-stop effective 5-axis image stabilization compensated for five types of camera shake while shooting in handheld position. Even allowing you to use any type of lens, as well as adapted lenses. This system allows for blur-free images caused by camera shake.
Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of the camera

Wireless Connectivity and Streaming

The Sony A7 MarkIV additionally features built-in Wi-Fi for remote control as well as instant sharing to mobile devices. Supporting both 2.4 and 5 GHz bands makes it possible for tethered shooting support.
The Image Edge App is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.
For live streaming, you can simply connect your camera to a computer, or mobile device via the USB port. This allows the camera’s video and audio to be used for live social media and video conferencing.

Sony FE 28-70mm f/3.5-5.6 OSS Lens (E Mount)

35 mm Full Frame Imaging

This 35 mm Full Frame mid-range/Sony FE 28-70mm f/3.5-5.6 OSS zoom lens is designed to work with all E-mount cameras from Sony, delivering outstanding contrast and resolution right out to the edges of the image.

Advanced Aspherical Lens Technology

Aspherical lens technology maximizes portability without sacrificing imaging power. The lens combines three aspherical elements with one ED (Extra-low Dispersion) glass element to deliver high-precision shots and breathtaking rendering without the bulky design usually associated with similar DSLR lenses.

Extra-Low Dispersion Glass Element

Lenses constructed with conventional optical glass struggle with chromatic aberration as the focal length increases. Extra-low Dispersion (ED) glass technology was developed to counter these issues, delivering superior contrast and colour quality across the entire focal length, even at large-aperture settings.

Optical SteadyShot Image Stabilization

Optical SteadyShot keeps your image stable even when your hands aren’t. By compensating for the minor hand motions that can cause blurring and distortion, Optical SteadyShot ensures brilliant photographic results, even at high zooms.

7-Blade Circular Aperture

The 7-blade circular design keeps the aperture almost perfectly circular throughout the full range of F-stops. This makes it possible to achieve smoother, more natural defocusing in your images - including artistic blurring or 'bokeh' - and greater control over the depth of field.

In the box
  • Sony Alpha A7 IV Mirrorless Camera Body
  • Sony NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
  • AC Adapter and Power Cord
  • Sony ALC-B1EM Body Cap for E-Mount Cameras
  • Shoulder Strap
  • Accessory Shoe Cap
  • Eyepiece Cup
  • USB Type-C to Type-A Cable
  • Sony FE 28-70mm f/3.5-5.6 OSS Lens
  • Sony ALC-SH132 Lens Hood
  • Sony ALC-F55S 55mm Front Lens Cap
  • Sony ALC-R1EM Rear Lens Cap

Sony Alpha A7 IV Mirrorless Digital Camera


Lens Mount Sony E
Sensor Type Full-Frame CMOS
Sensor Resolution Effective: 33 Megapixel
Crop Factor None
Aspect Ratio 1:1, 3:2, 4:3, 16:9
Image File Format JPEG, Raw, HEIF
Bit Depth 14-Bit
Image Stabilization Sensor-Shift, 5-Axis

Exposure Control

ISO Sensitivity Auto, 100 to 512000 (Extended: 50 to 204800)
Shutter Speed Mechanical Shutter
1/8000 to 30 Second
Bulb Mode
Metering Method Centre-Weighted Average, Highlight Weighted, Multiple, Spot
Exposure Modes Aperture Priority, Manual, Program, Shutter Priority
Exposure Compensation -5 to +5 EV (1/3 EV Steps)
Metering Range -3 to 20 EV
White Balance Auto, Cloudy, Colour Temperature, Colour Temperature Filter, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
Continuous Shooting Mechanical Shutter
Up to 10 fps at 33 MP for up to 828 Frames (Raw) / Unlimited Frames (JPEG)
Interval Recording Yes
Self-Timer 2/5/10-Second Delay


Recording Modes H.265/XAVC HS 4:2:2 10-Bit
UHD 4K (3840 x 2160) at 25p/50p [50 to 280 Mb/s]
H.265/XAVC HS 4:2:0 10-Bit
UHD 4K (3840 x 2160) at 25p/50p [30 to 200 Mb/s]
H.264/XAVC S-I 4:2:2 10-Bit
UHD 4K (3840 x 2160) at 25p/50p [240 to 600 Mb/s]
Full HD (1920 x 1080) at 25p/50p [89 to 222 Mb/s]
H.264/XAVC S 4:2:2 10-Bit
UHD 4K (3840 x 2160) at 25p/50p [100 to 280 Mb/s]
Full HD (1920 x 1080) at 25p/50p [50 Mb/s]
H.264/XAVC S 4:2:0 8-Bit
UHD 4K (3840 x 2160) at 25p/50p [60 to 200 Mb/s]
Full HD (1920 x 1080) at 25p/50p [16 to 100 Mb/s]
External Recording Modes 4:2:2 10-Bit
UHD 4K (3840 x 2160) at 25p/50p
Full HD (1920 x 1080) at 50p
Full HD (1920 x 1080) at 50i
4:2:0 8-Bit
UHD 4K (3840 x 2160) at 25p/50p
Full HD (1920 x 1080) at 50p
Full HD (1920 x 1080) at 50i
Recording Limit Unlimited
Video Encoding PAL
Audio Recording Built-In Microphone (Stereo)
External Microphone Input (Stereo)
Audio File Format AAC LC, Linear PCM (Stereo)
Live Streaming Yes
Webcam Functionality Yes


Focus Type Auto and Manual Focus
Focus Mode Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-Servo AF (S)
Autofocus Points Phase Detection: 759
Autofocus Sensitivity -4 to +20 EV


Viewfinder Type Electronic (OLED)
Viewfinder Resolution 3,680,000 Dot
Viewfinder Eye Point 23 mm
Viewfinder Coverage 100%
Diopter Adjustment -4 to +3


Size 3.0"
Resolution 1,030,000 Dot
Display Type Free-Angle Tilting Touchscreen LCD


Built-In Flash No
Flash Modes Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync
Flash Compensation -3 to +3 EV (1/3, 1/2 EV Steps)
Dedicated Flash System TTL
External Flash Connection Hot Shoe


Media/Memory Card Slot Slot 1: CFexpress Type A / SD (UHS-II)
Connectivity HDMI A (Full Size), USB Type-C (USB 3.2 Gen 2), USB Micro-B (USB 2.0), 3.5mm Microphone, 3.5mm Headphone
Wireless Wi-Fi


Operating Temperature 0 to 40°C


Battery 1 x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh (Approx. 520 Shots)
Dimensions (W x H x D) 131.3 x 96.4 x 79.8 mm
Weight 658 g (Body with Battery and Memory)

Sony FE 28-70mm f/3.5-5.6 OSS Lens (E Mount)

Focal Length 28 to 70mm
Maximum Aperture f/3.5 to 5.6
Minimum Aperture f/22 to 36
Lens Mount Sony E
Format Compatibility Full-Frame
Angle of View 75° to 34°
Minimum Focus Distance 30 cm
Close-Up Magnification 0.19x
Optical Design 9 Elements in 8 Groups
Diaphragm Blades 7, Rounded
Focus Type Autofocus
Image Stabilization Yes
Filter Size 55 mm (Front)
Dimensions (ø x L) 72.5 x 83 mm
Weight 295 g

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Warranty Info


1.  What warranty comes with the goods purchased ?

All products excluding batteries sold by Orms are covered by a minimum of a one year local warranty, reckoned from the date of purchase, to protect you against manufacturing defects.


Canon IXUS, PowerShot compact cameras are covered by a full 1 Year Warranty
Canon DSLR and Mirrorless cameras
are covered by a full 2 Year Warranty.
Canon video cameras including Legria and X-series are covered by a full 1 Year Warranty.


Nikon compacts excluding the Coolpix P900 are covered by a full 1 Year Warranty.
Nikon DSLR's including the CoolPix P900 and are covered by a full 2 Year Warranty.


Panasonic cameras and lenses are covered by a full 2 Year Warranty.


Fujifilm cameras  are covered by a 2 Year Warranty.


Sigma and Tamron products are covered by a 3 Year Warranty, which only applies to when registering your Tamron/Sigma product.


Lexar and Sandisk memory cards are covered by a Limited Lifetime Warranty.


Lowepro's Limited Original Owner Warranty covers defects in materials and workmanship during the useful life of the product.  The warranty does not cover damage caused by improper care.


 All used gear sold by ORMS is supplied with a 6 Month Warranty.


 All refurbished gear sold by ORMS is supplied with a 12 Month Warranty.


2.  My product has gone faulty, now what ?

Please contact our service division straight away on 021 - 469 1962 and notify them of the fault. You may also e-mail them at

   1. If a product is defective / faulty, ORMS will replace the product within a 10 day period deemed from the date of receiving the product.  ORMS will also cover the shipping costs within the borders of South Africa.

   2. During the warranty period, Orms will arrange collection of the faulty item, facilitate the repair and then ship the product back to the customer, bearing all risks and costs.

   3. Please see our policies under Return Policy and Servicing & Repair Policy for further information


Orms is not obliged to repair products that fall outside of the manufacturers warranty period, or products that are damaged accidentally, however Orms in seeking to deliver the highest standard of customer service will gladly assist the customer in having the product repaired via the network of repair agents with which Orms has business dealings.

Shipping Info

1.  FREE Standard Shipping 

Free Economy Shipping is available on all orders exceeding R1 000. (T&C's apply)

*Terms and conditions to qualify for free shipping:

  • Shipping may only be to a physical address within the borders of South Africa. No P.O Box's allowed.
  • Shipping to outlying or remote areas like farms and game reserves may attract an additional fee.
  • The delivery time to city areas is usually between 2 and 4 working days*. This excludes weekends and public holidays.

*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed.


2.  DawnWing Courier Service (local)

We use DawnWing couriers as our preferred method of delivery.

With sophisticated track and trace equipment, you can pinpoint exactly where your parcel is, from the moment it is dispatched by us, until it's safely handed over to you the recipient.

Your parcel is well packaged and bubble wrapped before delivery. We also fully insure your parcels contents for the journey to your door.

Delivery Charges:

We charge a flat-rate for shipping and the charges are per order. 

  • Express Shipping to Main Cities @ R 150.00 incl. VAT (ETA of 1-2 Business Days)* - Main Cities are: Cape Town, Johannesburg, Pretoria, Durban, Port Elizabeth and East London. Other cities/towns will take more than 1-2 delivery time.
  • Standard Shipping @ R 80.00 incl. VAT (ETA of 2-4 Business Days)* - To all areas.

*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed. This period does not include Saturdays, Sundays and public holidays. The base price of R80.00 incl. VAT is for a parcel up to 10kg in Volumetric and Physical weight. Should the item/s exceed this weight, we reserve the right to increase the shipping charge accordingly. 

Please Note: The above prices quoted are for ordering online through the ORMSdirect website only. A different rate will be quoted if handled manually through our camera sales department. Our delivery service only runs from Monday to Friday. Saturday morning deliveries can be done by special arrangement only and at an additional charge. Please contact to arrange. We reserve the right to re-quote the delivery fee should this become too expensive. 


3.  DHL Express Courier Service (International)

Please note:

International orders are generally subject to local import duties and taxes (VAT)

Orms is not responsible for, nor can we offer, any specific advice regarding any customs related fees that you may incur. For specific information, please consult with your local government import office.

Privacy: Your privacy is important to us. We strive to exceed your expectations for privacy. Cross-border shipments are subject to inspection by customs authorities. We may also be called upon to provide certain order, shipment, and product information to our international carriers. Carriers may communicate such information to customs authorities for the purpose of facilitating customs clearance and compliance with local laws.

Delivery Charges:

International shipments are quoted on a per order basis depending on the size and weight of the parcel shipped.


4.  Collect & Collect from Orms Shop in Cape Town / Bellville

You are welcome to place your order online, pay for it and collect it from our Cape Town or Bellville branches. You will need to bring in a print out of the order for collection. Please ask for online sales on arrival. 


Orms Shop - Cape Town

Open: Mon-Thurs 9 to 5PM, Fri 9:00 to 5PM, Saturdays 9AM to 1PM 

Shop 5, Roeland Square

Upper Canterbury Street

Gardens, Cape Town, 8001

South Africa

> View on Google Maps: ORMS C.T


Orms Shop - Bellville

Open: Weekdays 9AM to 5:00PM, Saturdays 9AM to 1PM

Ground Floor, Tygervalley Chambers 2
27 Willie van Schoor Avenue
Bellville, Cape Town, 7530

South Africa


Free shipping on all South African orders above R1000


Contact us 24 hours a day, 7 days a week


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