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High clarity, low noise, and vivid colour rendering are achieved by the all-new developed 33MP Exmor R full-frame sensor featuring a back-illuminated design. An impressive dynamic range of approximately 15 stops and files recorded in raw, JPEG, or the 10-bit HEIF format is achieved by the sensors upgraded design features.
High-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced autofocus tracking performance. All this is made possible by the flagship-class BIONZ XR engine built into the Sony Alpha A7 IV. In terms of shooting speeds, the sensor and processor enable shooting of up to 10 fps, either the mechanical or electronic shutter and with AF/AE enabled. When using a CFexpress Type-A card, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames.
When fast-moving subjects are photographed using flash, P-TTL flash metering is possible in between each exposure when working with low, mid or even hi-speed continuous shooting modes. The updated flash control system you will find reduces flash trigger lag and supports adjusting select flash and transmitter units directly from the camera's interface. For natural colour rendering the camera uses AWB information.
Taking full advantage of the high-resolution 33MP sensor and impressive fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is made possible by using the full width of the sensor. Also, 7K oversampling for impressive sharpness and realism is achieved. There is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.
The Sony Alpha A7 Mark 4 employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and produces high quality at bitrates of up to 600MB/s.
The Sony Alpha A7 4 employs technology brought down from Sony’s Cinema Line cameras, such as the Sony Alpha A1, A7S II, FX9 and FX6 with the incorporation of S-Cinetone. Delivering distinct colours and healthy-looking skin tone rendering.
S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tome regions of the image. Recording within a wide colour gamut for producing HDR-ready content directly from the camera is possible with HLG support.
Get the subject in focus with almost edge-to-edge focus point coverage (94% of the image area), a Fast Hybrid AF system incorporated 759 phase-deduction points for quick and precise focusing in different lighting conditions and sensitivity down to -4 EV. Autofocus is available in still as well as video modes.
The Sony Alpha A7 M IV features tuned tracking and subject detection capabilities. Locking quickly onto subjects and recognizing the eyes and faces of subjects for accurate focusing capabilities.
Real-Time tracking identifies a subjects colour, pattern and distance from the sensor for accurate focusing and tracking speed.
Furthermore, the a7iv also features Real-Time Eye focus. Able to recognize human, animal, and new to the Sony A7 MarkIV now Bird eye detection as well.
The A7 4 also features all the autofocus features as in still, in video modes. With upgraded shift sensitivity and autofocus transition controls, you have the power to refine how quickly focus shifts from subject to subject and how smoothly shifts occur.
Movie Autofocus Breathing Compensation compensate for the way certain lenses perform when focusing. Crops slightly into the image and corrects for any detected shifts when focusing occurs. Depending on the aperture chosen, Focus Map provides professional colour grading in a smaller camera body. With a unique way of visualizing depth of field, and indicating what is in front of and what is behind the focusing point.
Another great feature incorporated into the Sony Alpha A7 MK IV, brought down from the Sony FX6 is Autofocus Assist. Allowing you to switch over to manual autofocus even while shooting, enabling you to select the subject on which to focus even while recording.
The newly improved Quad VGA EVF Tru-Finder comprises of 3.69M dot resolution. Producing a sharper and clear viewing image, this viewfinder supports both 60 fps and 120 fps for smooth rendering.
Another upgrade from the predecessor, the Sony Alpha A7 MK 4 is perfect for vlogging, and other self-recording applications. The side opening 3.0” 1.03m-dot vari-angle fully articulating screen. The screen features touch capabilities as well, for intuitive shooting control as well as menu navigation.
Dual memory card slots allow for flexible file saving. One slot is a dual CFexpress Type A and SD slot, while the other is solely an SD card slot, both compatible to accept UHS-II memory cards.
The menu options are accessible from the touch LCD screen and updated for easy access to all menu options. Accepting the high-capacity Sony NP-FZ100 battery, producing up to 520 shots when using the viewfinder and up to 580 when the LCD screen is used.
Enhanced 5.5-stop effective 5-axis image stabilization compensated for five types of camera shake while shooting in handheld position. Even allowing you to use any type of lens, as well as adapted lenses. This system allows for blur-free images caused by camera shake.
Additionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of the camera
The Sony A7 MarkIV additionally features built-in Wi-Fi for remote control as well as instant sharing to mobile devices. Supporting both 2.4 and 5 GHz bands makes it possible for tethered shooting support.
The Image Edge App is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.
For live streaming, you can simply connect your camera to a computer, or mobile device via the USB port. This allows the camera’s video and audio to be used for live social media and video conferencing.
This 35 mm Full Frame mid-range/Sony FE 28-70mm f/3.5-5.6 OSS zoom lens is designed to work with all E-mount cameras from Sony, delivering outstanding contrast and resolution right out to the edges of the image.
Aspherical lens technology maximizes portability without sacrificing imaging power. The lens combines three aspherical elements with one ED (Extra-low Dispersion) glass element to deliver high-precision shots and breathtaking rendering without the bulky design usually associated with similar DSLR lenses.
Lenses constructed with conventional optical glass struggle with chromatic aberration as the focal length increases. Extra-low Dispersion (ED) glass technology was developed to counter these issues, delivering superior contrast and colour quality across the entire focal length, even at large-aperture settings.
Optical SteadyShot keeps your image stable even when your hands aren’t. By compensating for the minor hand motions that can cause blurring and distortion, Optical SteadyShot ensures brilliant photographic results, even at high zooms.
The 7-blade circular design keeps the aperture almost perfectly circular throughout the full range of F-stops. This makes it possible to achieve smoother, more natural defocusing in your images - including artistic blurring or 'bokeh' - and greater control over the depth of field.
|Lens Mount||Sony E|
|Sensor Type||Full-Frame CMOS|
|Sensor Resolution||Effective: 33 Megapixel|
|Aspect Ratio||1:1, 3:2, 4:3, 16:9|
|Image File Format||JPEG, Raw, HEIF|
|Image Stabilization||Sensor-Shift, 5-Axis|
|ISO Sensitivity||Auto, 100 to 512000 (Extended: 50 to 204800)|
|Shutter Speed||Mechanical Shutter
1/8000 to 30 Second
|Metering Method||Centre-Weighted Average, Highlight Weighted, Multiple, Spot|
|Exposure Modes||Aperture Priority, Manual, Program, Shutter Priority|
|Exposure Compensation||-5 to +5 EV (1/3 EV Steps)|
|Metering Range||-3 to 20 EV|
|White Balance||Auto, Cloudy, Colour Temperature, Colour Temperature Filter, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater|
|Continuous Shooting||Mechanical Shutter
Up to 10 fps at 33 MP for up to 828 Frames (Raw) / Unlimited Frames (JPEG)
|Recording Modes||H.265/XAVC HS 4:2:2 10-Bit
UHD 4K (3840 x 2160) at 25p/50p [50 to 280 Mb/s]
H.265/XAVC HS 4:2:0 10-Bit
UHD 4K (3840 x 2160) at 25p/50p [30 to 200 Mb/s]
H.264/XAVC S-I 4:2:2 10-Bit
UHD 4K (3840 x 2160) at 25p/50p [240 to 600 Mb/s]
Full HD (1920 x 1080) at 25p/50p [89 to 222 Mb/s]
H.264/XAVC S 4:2:2 10-Bit
UHD 4K (3840 x 2160) at 25p/50p [100 to 280 Mb/s]
Full HD (1920 x 1080) at 25p/50p [50 Mb/s]
H.264/XAVC S 4:2:0 8-Bit
UHD 4K (3840 x 2160) at 25p/50p [60 to 200 Mb/s]
Full HD (1920 x 1080) at 25p/50p [16 to 100 Mb/s]
|External Recording Modes||4:2:2 10-Bit
UHD 4K (3840 x 2160) at 25p/50p
Full HD (1920 x 1080) at 50p
Full HD (1920 x 1080) at 50i
UHD 4K (3840 x 2160) at 25p/50p
Full HD (1920 x 1080) at 50p
Full HD (1920 x 1080) at 50i
|Audio Recording||Built-In Microphone (Stereo)
External Microphone Input (Stereo)
|Audio File Format||AAC LC, Linear PCM (Stereo)|
|Focus Type||Auto and Manual Focus|
|Focus Mode||Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-Servo AF (S)|
|Autofocus Points||Phase Detection: 759|
|Autofocus Sensitivity||-4 to +20 EV|
|Viewfinder Type||Electronic (OLED)|
|Viewfinder Resolution||3,680,000 Dot|
|Viewfinder Eye Point||23 mm|
|Diopter Adjustment||-4 to +3|
|Display Type||Free-Angle Tilting Touchscreen LCD|
|Flash Modes||Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync|
|Flash Compensation||-3 to +3 EV (1/3, 1/2 EV Steps)|
|Dedicated Flash System||TTL|
|External Flash Connection||Hot Shoe|
|Media/Memory Card Slot||Slot 1: CFexpress Type A / SD (UHS-II)
Slot 1: SD/SDHC/SDXC (UHS-II)
|Connectivity||HDMI A (Full Size), USB Type-C (USB 3.2 Gen 2), USB Micro-B (USB 2.0), 3.5mm Microphone, 3.5mm Headphone|
|Operating Temperature||0 to 40°C|
|Battery||1 x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh (Approx. 520 Shots)|
|Dimensions (W x H x D)||131.3 x 96.4 x 79.8 mm|
|Weight||658 g (Body with Battery and Memory)|
|Focal Length||28 to 70mm|
|Maximum Aperture||f/3.5 to 5.6|
|Minimum Aperture||f/22 to 36|
|Lens Mount||Sony E|
|Angle of View||75° to 34°|
|Minimum Focus Distance||30 cm|
|Optical Design||9 Elements in 8 Groups|
|Diaphragm Blades||7, Rounded|
|Filter Size||55 mm (Front)|
|Dimensions (ø x L)||72.5 x 83 mm|
All products excluding batteries sold by Orms are covered by a minimum of a one year local warranty, reckoned from the date of purchase, to protect you against manufacturing defects.
Canon IXUS, PowerShot compact cameras are covered by a full 1 Year Warranty
Canon DSLR and Mirrorless cameras are covered by a full 2 Year Warranty.
Canon video cameras including Legria and X-series are covered by a full 1 Year Warranty.
Nikon compacts excluding the Coolpix P900 are covered by a full 1 Year Warranty.
Nikon DSLR's including the CoolPix P900 and are covered by a full 2 Year Warranty.
Panasonic cameras and lenses are covered by a full 2 Year Warranty.
Fujifilm cameras are covered by a 2 Year Warranty.
Sigma and Tamron products are covered by a 3 Year Warranty.
Lexar and Sandisk memory cards are covered by a Limited Lifetime Warranty.
Lowepro's Limited Original Owner Warranty covers defects in materials and workmanship during the useful life of the product. The warranty does not cover damage caused by improper care.
All used gear sold by ORMS is supplied with a 6 Month Warranty.
All refurbished gear sold by ORMS is supplied with a 12 Month Warranty.
Please contact our service division straight away on 021 - 469 1962 and notify them of the fault. You may also e-mail them at email@example.com
1. If a product is defective / faulty, ORMS will replace the product within a 10 day period deemed from the date of receiving the product. ORMS will also cover the shipping costs within the borders of South Africa.
2. During the warranty period, Orms will arrange collection of the faulty item, facilitate the repair and then ship the product back to the customer, bearing all risks and costs.
Orms is not obliged to repair products that fall outside of the manufacturers warranty period, or products that are damaged accidentally, however Orms in seeking to deliver the highest standard of customer service will gladly assist the customer in having the product repaired via the network of repair agents with which Orms has business dealings.
Free Economy Shipping is available on all orders exceeding R1 000. (T&C's apply)
*Terms and conditions to qualify for free shipping:
*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed.
We use Aramex couriers as our preferred method of delivery.
With sophisticated track and trace equipment, you can pinpoint exactly where your parcel is, from the moment it is dispatched by us, until it's safely handed over to you the recipient.
Your parcel is well packaged and bubble wrapped before delivery. We also fully insure your parcels contents for the journey to your door.
We charge a flat-rate for shipping and the charges are per order.
*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed. This period does not include Saturdays, Sundays and public holidays. The base price of R80.00 incl. VAT is for a parcel up to 10kg in Volumetric and Physical weight. Should the item/s exceed this weight, we reserve the right to increase the shipping charge accordingly.
Please Note: The above prices quoted are for ordering online through the ORMSdirect website only. A different rate will be quoted if handled manually through our camera sales department. Our delivery service only runs from Monday to Friday. Saturday morning deliveries can be done by special arrangement only and at an additional charge. Please contact firstname.lastname@example.org to arrange. We reserve the right to re-quote the delivery fee should this become too expensive.
International orders are generally subject to local import duties and taxes (VAT)
Orms is not responsible for, nor can we offer, any specific advice regarding any customs related fees that you may incur. For specific information, please consult with your local government import office.
Privacy: Your privacy is important to us. We strive to exceed your expectations for privacy. Cross-border shipments are subject to inspection by customs authorities. We may also be called upon to provide certain order, shipment, and product information to our international carriers. Carriers may communicate such information to customs authorities for the purpose of facilitating customs clearance and compliance with local laws.
International shipments are quoted on a per order basis depending on the size and weight of the parcel shipped.
You are welcome to place your order online, pay for it and collect it from our Cape Town or Bellville branches. You will need to bring in a print out of the order for collection. Please ask for online sales on arrival.
Shop 5, Roeland Square
Upper Canterbury Street
Gardens, Cape Town, 8001