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The Sony FE 24mm f/1.4 GM Lens is a professional piece of art that’s been added to the Sony wide angle prime lens range – to produce superb image and video quality, with fast, precise and quiet Autofocus throughout its focal range. Being perfect for capturing landscapes, nature, architectural photography and even fast-moving subjects – provided with all the detail and sharpness that one can ask for.
The Sony FE 24mm f/1.4 Lens utilises special elements that include two XA (Extreme Aspherical) elements in the optical design in order to meet the necessary G Master requirements which contributes to its impressive high resolution throughout the image area, three ED (Extra-low Dispersion) glass elements are also incorporated to effectively overpower chromatic aberration. The lens is also light in weight which is all thanks to the newly developed DDSSM (Direct Drive SSM) focus drive system that Sony has merged in to achieve a remarkable weight of only 445g. Stand out features and specs of this compact GM lens now include a circular 11-blade diaphragm with a maximum f/1.4 aperture to create that beautiful bokeh; Easy de-click aperture ring; smooth and versatile operation which is all thanks to its focus hold button that can be customised to a secondary function; Nano AR coating to suppress internal reflections that can possibly lead to flare and ghosting; and lastly, the front element of the lens is fluorine coated in order to resist dust, fingerprints, water, oil and allows easy cleaning.
Purchase this item between the 1st of December to 31st December 2020 and you can claim back R2500 of your purchase. To claim your cashback simply visit Sony's promotional website here.
Please note that the cashback promotion is on a claim basis done through Sony South Africa. Please see the link for more terms and conditions
The Sony FE 24mm f/1.4 GM lens achieves refined F Master performance with only the best of high-resolution quality that could be found throughout its focal range, adding softness, natural bokeh even at the widest f/1.4 aperture setting. Being compact and also the lightest in its class at only 445g, it certainly is capable of producing data swiftly between the body and lens, with a precise AF drive, plus top-level control and reliability which is ideal for professionals.
Utilising Innovative Lens Elements
With the Sony FE 24mm GM lens, you’ll get impressive corner to corner resolution as the lens utilises two XA (Extreme Aspherical) elements, where one is used for the front element to effectively compensate for field curvature, coma, and astigmatism that can become an issue in wide-angle large-aperture optics. However, it strongly contributes to leaving you with only the best of corner-to-corner resolution even when shooting at its maximum aperture of f/1.4. Also, with three ED (extra-low Dispersion) glass elements that’s been packed into the lens optical path to effectively reduce axial and lateral chromatic aberration.
Nano AR Coating Applied
Sony has applied special Nano AR coating to the lens, to provide an effective solution by suppressing internal reflections that could possibly lead to flare and ghosting taking place. The coating contributes to achieving optimum contrast and clarity even in the widest possible range of shooting conditions.
Rounded 11-Blade Diaphragm
The lens is equipped with a rounded 11-blade diaphragm, that contributes to an impressive and pleasing bokeh quality with a soft, smooth background when employing selective focus techniques.
De-Click Aperture Ring
Incorporated in the lens, you’ll find an aperture ring that provides the type of immediacy and response that professional photographers seek for both still photography and videography. With a click of a button, you can switch the aperture ring either ON/OFF as required. It will either make it easier to gauge how much the ring has been adjusted by feel which is perfect for still photography (when engaged), or to have the aperture ring move smoothly and quietly which is perfectly for filming (when disengaged).
Smooth & Versatile Operation
Something intuitive that has been added to the lens construction is a focus hold button that can be customised from the body menu. This allows the user to access a secondary function assigned to the focus hold button, which could either be Grid Lines to check your composition when shooting landscapes, or for White Balance which you could adjust the white balance to match current lighting conditions.
With a newly developed high-power DDSSM (Direct Drive SSM) featuring in the lens, it contributes to reduced size and weight of this powerful lens, while being three times greater thrust than the previous system. The power added to the focus drive provides a much faster, precise and quitter autofocus drive – making it suitable for both still photography and recording of video.
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Front Element Fluorine Coating
The front element of the lens is coated with fluorine to resist dust, oil, water, fingerprints, and it allows easy cleaning if such contaminants do appear on the lens surface.
All products excluding batteries sold by Orms are covered by a minimum of a one year local warranty, reckoned from the date of purchase, to protect you against manufacturing defects.
CANON
Canon IXUS, PowerShot compact cameras are covered by a full 1 Year Warranty Canon DSLR and Mirrorless cameras are covered by a full 2 Year Warranty. Canon video cameras including Legria and X-series are covered by a full 1 Year Warranty.
NIKON
Nikon compacts excluding the Coolpix P900 are covered by a full 1 Year Warranty. Nikon DSLR's including the CoolPix P900 and are covered by a full 2 Year Warranty.
Panasonic
Panasonic cameras and lenses are covered by a full 2 Year Warranty.
FUJIFILM
Fujifilmcameras are covered by a 2 Year Warranty.
SIGMA & TAMRON LENSES
Sigma and Tamron products are covered by a 3 Year Warranty.
LEXAR & SANDISK MEMORY CARDS
Lexar and Sandisk memory cards are covered by a Limited Lifetime Warranty.
LOWEPRO BAGS
Lowepro's Limited Original Owner Warranty covers defects in materials and workmanship during the useful life of the product. The warranty does not cover damage caused by improper care.
USED GEAR PURCHASED FROM ORMS
All used gear sold by ORMS is supplied with a 6 Month Warranty.
REFURBISHED GEAR PURCHASED FROM ORMS
All refurbished gear sold by ORMS is supplied with a 12 Month Warranty.
2. My product has gone faulty, now what ?
Please contact our service division straight away on 021 - 469 1962 and notify them of the fault. You may also e-mail them at repairs@orms.co.za
1. If a product is defective / faulty, ORMS will replace the product within a 10 day period deemed from the date of receiving the product. ORMS will also cover the shipping costs within the borders of South Africa.
2. During the warranty period, Orms will arrange collection of the faulty item, facilitate the repair and then ship the product back to the customer, bearing all risks and costs.
Orms is not obliged to repair products that fall outside of the manufacturers warranty period, or products that are damaged accidentally, however Orms in seeking to deliver the highest standard of customer service will gladly assist the customer in having the product repaired via the network of repair agents with which Orms has business dealings.
Free Economy Shipping is available on all orders exceeding R1 000. (T&C's apply)
*Terms and conditions to qualify for free shipping:
Shipping may only be to a physical address within the borders of South Africa. No P.O Box's allowed.
Shipping to outlying or remote areas like farms and game reserves may attract an additional fee.
The delivery time to city areas is usually between 2 and 4 working days*. This excludes weekends and public holidays.
*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed.
2. Aramex Courier Service (local)
We use Aramex couriers as our preferred method of delivery.
With sophisticated track and trace equipment, you can pinpoint exactly where your parcel is, from the moment it is dispatched by us, until it's safely handed over to you the recipient.
Your parcel is well packaged and bubble wrapped before delivery. We also fully insure your parcels contents for the journey to your door.
Delivery Charges:
We charge a flat-rate for shipping and the charges are per order.
Express Shipping to Main Cities @ R 150.00 incl. VAT (ETA of 1-2 Business Days)* - Main Cities are: Cape Town, Johannesburg, Pretoria, Durban, Port Elizabeth and East London. Other cities/towns will take more than 1-2 delivery time.
Standard Shipping @ R 80.00 incl. VAT (ETA of 2-4 Business Days)* - To all areas.
*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed. This period does not include Saturdays, Sundays and public holidays. The base price of R80.00 incl. VAT is for a parcel up to 10kg in Volumetric and Physical weight. Should the item/s exceed this weight, we reserve the right to increase the shipping charge accordingly.
Please Note: The above prices quoted are for ordering online through the ORMSdirect website only. A different rate will be quoted if handled manually through our camera sales department. Our delivery service only runs from Monday to Friday. Saturday morning deliveries can be done by special arrangement only and at an additional charge. Please contact info@orms.co.za to arrange. We reserve the right to re-quote the delivery fee should this become too expensive.
3. DHL Express Courier Service (International)
Please note:
International orders are generally subject to local import duties and taxes (VAT)
Orms is not responsible for, nor can we offer, any specific advice regarding any customs related fees that you may incur. For specific information, please consult with your local government import office.
Privacy: Your privacy is important to us. We strive to exceed your expectations for privacy. Cross-border shipments are subject to inspection by customs authorities. We may also be called upon to provide certain order, shipment, and product information to our international carriers. Carriers may communicate such information to customs authorities for the purpose of facilitating customs clearance and compliance with local laws.
Delivery Charges:
International shipments are quoted on a per order basis depending on the size and weight of the parcel shipped.
4. Collect & Collect from Orms Shop in Cape Town / Bellville
You are welcome to place your order online, pay for it and collect it from our Cape Town or Bellville branches. You will need to bring in a print out of the order for collection. Please ask for online sales on arrival.
Orms Shop - Cape Town
Open: Mon-Thurs 8 to 6PM, Fri 8:30 to 6PM, Saturdays 8AM to 1PM