Free shipping on all South African orders above R1000
The Sony FE 24mm f/1.4 GM lens achieves refined F Master performance with only the best of high-resolution quality that could be found throughout its focal range, adding softness, natural bokeh even at the widest f/1.4 aperture setting. Being compact and also the lightest in its class at only 445g, it certainly is capable of producing data swiftly between the body and lens, with a precise AF drive, plus top-level control and reliability which is ideal for professionals.
With the Sony FE 24mm GM lens, youll get impressive corner to corner resolution as the lens utilises two XA (Extreme Aspherical) elements, where one is used for the front element to effectively compensate for field curvature, coma, and astigmatism that can become an issue in wide-angle large-aperture optics. However, it strongly contributes to leaving you with only the best of corner-to-corner resolution even when shooting at its maximum aperture of f/1.4. Also, with three ED (extra-low Dispersion) glass elements thats been packed into the lens optical path to effectively reduce axial and lateral chromatic aberration.
Sony has applied special Nano AR coating to the lens, to provide an effective solution by suppressing internal reflections that could possibly lead to flare and ghosting taking place. The coating contributes to achieving optimum contrast and clarity even in the widest possible range of shooting conditions.
The lens is equipped with a rounded 11-blade diaphragm, that contributes to an impressive and pleasing bokeh quality with a soft, smooth background when employing selective focus techniques.
Incorporated in the lens, youll find an aperture ring that provides the type of immediacy and response that professional photographers seek for both still photography and videography. With a click of a button, you can switch the aperture ring either ON/OFF as required. It will either make it easier to gauge how much the ring has been adjusted by feel which is perfect for still photography (when engaged), or to have the aperture ring move smoothly and quietly which is perfectly for filming (when disengaged).
Something intuitive that has been added to the lens construction is a focus hold button that can be customised from the body menu. This allows the user to access a secondary function assigned to the focus hold button, which could either be Grid Lines to check your composition when shooting landscapes, or for White Balance which you could adjust the white balance to match current lighting conditions.
With a newly developed high-power DDSSM (Direct Drive SSM) featuring in the lens, it contributes to reduced size and weight of this powerful lens, while being three times greater thrust than the previous system. The power added to the focus drive provides a much faster, precise and quitter autofocus drive making it suitable for both still photography and recording of video.<
The front element of the lens is coated with fluorine to resist dust, oil, water, fingerprints, and it allows easy cleaning if such contaminants do appear on the lens surface.
All products excluding batteries sold by Orms are covered by a minimum of a one year local warranty, reckoned from the date of purchase, to protect you against manufacturing defects.
Canon IXUS, PowerShot compact cameras are covered by a full 1 Year Warranty
Canon DSLR and Mirrorless cameras are covered by a full 2 Year Warranty.
Canon video cameras including Legria and X-series are covered by a full 1 Year Warranty.
Nikon compacts excluding the Coolpix P900 are covered by a full 1 Year Warranty.
Nikon DSLR's including the CoolPix P900 and are covered by a full 2 Year Warranty.
Panasonic cameras and lenses are covered by a full 2 Year Warranty.
Fujifilm cameras are covered by a 2 Year Warranty.
Sigma and Tamron products are covered by a 3 Year Warranty.
Lexar and Sandisk memory cards are covered by a Limited Lifetime Warranty.
Lowepro's Limited Original Owner Warranty covers defects in materials and workmanship during the useful life of the product. The warranty does not cover damage caused by improper care.
All used gear sold by ORMS is supplied with a 6 Month Warranty.
All refurbished gear sold by ORMS is supplied with a 12 Month Warranty.
Please contact our service division straight away on 021 - 469 1962 and notify them of the fault. You may also e-mail them at email@example.com
1. If a product is defective / faulty, ORMS will replace the product within a 10 day period deemed from the date of receiving the product. ORMS will also cover the shipping costs within the borders of South Africa.
2. During the warranty period, Orms will arrange collection of the faulty item, facilitate the repair and then ship the product back to the customer, bearing all risks and costs.
Orms is not obliged to repair products that fall outside of the manufacturers warranty period, or products that are damaged accidentally, however Orms in seeking to deliver the highest standard of customer service will gladly assist the customer in having the product repaired via the network of repair agents with which Orms has business dealings.
Free Economy Shipping is available on all orders exceeding R1 000. (T&C's apply)
*Terms and conditions to qualify for free shipping:
*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed.
We use Aramex couriers as our preferred method of delivery.
With sophisticated track and trace equipment, you can pinpoint exactly where your parcel is, from the moment it is dispatched by us, until it's safely handed over to you the recipient.
Your parcel is well packaged and bubble wrapped before delivery. We also fully insure your parcels contents for the journey to your door.
We charge a flat-rate for shipping and the charges are per order.
*Reckoned from time of dispatch to time of arrival to client. This is an estimate and not guaranteed. This period does not include Saturdays, Sundays and public holidays. The base price of R80.00 incl. VAT is for a parcel up to 10kg in Volumetric and Physical weight. Should the item/s exceed this weight, we reserve the right to increase the shipping charge accordingly.
Please Note: The above prices quoted are for ordering online through the ORMSdirect website only. A different rate will be quoted if handled manually through our camera sales department. Our delivery service only runs from Monday to Friday. Saturday morning deliveries can be done by special arrangement only and at an additional charge. Please contact firstname.lastname@example.org to arrange. We reserve the right to re-quote the delivery fee should this become too expensive.
International orders are generally subject to local import duties and taxes (VAT)
Orms is not responsible for, nor can we offer, any specific advice regarding any customs related fees that you may incur. For specific information, please consult with your local government import office.
Privacy: Your privacy is important to us. We strive to exceed your expectations for privacy. Cross-border shipments are subject to inspection by customs authorities. We may also be called upon to provide certain order, shipment, and product information to our international carriers. Carriers may communicate such information to customs authorities for the purpose of facilitating customs clearance and compliance with local laws.
International shipments are quoted on a per order basis depending on the size and weight of the parcel shipped.
You are welcome to place your order online, pay for it and collect it from our Cape Town or Bellville branches. You will need to bring in a print out of the order for collection. Please ask for online sales on arrival.
Shop 5, Roeland Square
Upper Canterbury Street
Gardens, Cape Town, 8001