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Sigma 17-40mm f/1.8 DC Art Lens
The Sigma 17-40mm F1.8 DC | Art builds upon the groundbreaking innovations of the Sigma 18-35mm F1.8 DC HSM | Art, which earned high acclaim as the The Sigma 17-40mm F1.8 DC Art lens expands upon the innovations delivered with the Sigma 18-35mm F1.8 DC HSM Art lens, which garnered mass acclaim as the world’s first F1.8 zoom lens in the photography and videography industries. This 17-40mm serves as the next-generation evolution and surpasses the 18-35mm with vastly superior optical performance along with a wider focal length of 17-40mm, all while weighing over 30% less. This makes the new Sigma 17-40mm f/1.8 an extremely versatile large aperture standard zoom lens. The 17-40mm features fast and quiet autofocus driven by the HLA (High-response Linear Actuator), internal zoom and minimal focus breathing. With these advancements Sigma delivered a lens offering outstanding performance for both stills photography and video production. The Sigma 17-40mm f1.8 DC Art Lens is not a mere evolution, but a true revolution in the realm of constant aperture zoom lenses.world’s first F1.8 zoom lens in the photography and video industry. Thirteen years after its debut, this next-generation lens achieves not only superior optical performance but also a wider focal length of 17-40mm while reducing its weight by over 30%. This dramatically enhances the versatility of a large aperture standard zoom lens.
Leica SL3-S Mirrorless Full-Frame Camera
Leica redefines excellence with the new SL3-S, a compact yet robust mirrorless full-frame camera that blends precision engineering with cutting-edge technology. Featuring a 24.6 MP CMOS sensor, Leica Maestro IV processor, and 5-axis image stabilisation, the SL3-S delivers stellar image quality and cinematic 6K video performance, setting a new standard for professionals in photography and videography.
True to Leica’s legacy, the SL3-S combines timeless design with modern innovation. Its durable magnesium and aluminium body is splash-proof to IP54 standards, while dual card slots, HDMI 2.1, and seamless wireless connectivity ensure effortless integration into any creative workflow. With the iconic Leica L-mount and advanced EVF, the SL3-S offers unrivalled versatility and performance for every creative pursuit.
Newly Launched
NOW OPEN
Orms is Now Open in Somerset West
We’re excited to announce the opening of our brand-new Orms store in Somerset West! As part of the Orms family—home to ormsdirect.co.za and ormsprintroom.co.za—this expansion marks an exciting new chapter as we bring our passion for photography, creative expression, and top-tier service to the Helderberg region.
The Somerset West store will offer a curated selection of the latest photography gear, expert advice, and access to our world-class printing and framing services. Our new space is designed to inspire and support you every step of the way.
We can't wait to welcome you into our new creative hub and look forward to becoming part of the vibrant Somerset West community!
I had Visa application photos taken for China and Vietnam. Although more pricey than going to the kiosk on the corner, excellent, professional service. They sized the digital photos exactly as specified fir each application. They photos uploaded perfectly first time. I was relieved that it was a proper job, well done. I'd get my photos taken there again.
What a wonderful experience selling my old camera equipment to Orms. Their customer service was out of this world - efficient, friendly, and personalized. Brent was so lovely to deal with, and the exchange was effortless.
Pro. Friendly service. Free coffee.
Sean was awesome in helping me pick out my first camera! Very knowledgeable staff!
I sold a used camera there and the service was good. I got the payment quickly and would recommend this place.
As I stay in Durbanville, Orms Bellville is my go to, the staff are super friendly and helpful and I’ve never have a bad experience going there, I really would recommend going if you need any camera equipment or help.
I have used Orms' services countless times and I have always received the very best service. All of the people are so helpful and friendly.
Awesome service and great quality work.
Great service and advice, Gavin was really helpful!
Great products and fabulous service! If you need anything photography and video related it’s the best place in Cape Town by far!
Brent at the rental department is very friendly, passionate and a pleasure to deal with. He makes you feel valued as a customer.
Great service and advice, Gavin was really helpful!
If it's quality photographic equipment you're after in this part of the country, ORMS is your go-to. They carry a wide variety of quality gear backed by professional assistance and competitive prices, see you there!
As a professional Canon photographer / trainer, Orms (Cape Town) is an important stakeholder in my total workflow and image making. Great service today getting three of my Canon EOS cameras (sensors) cleaned.Well done! A great experience to see what they offer in-store while waiting for camera sensor cleaning.Would not trust anyone to touch my Canon kit for cleaning and servicing except for Orms.
Amazing experience buying from Orms. Incredibly knowledgeable staff that are happy to help with advice and expertise. Lee helped me to make the right decision on the camera I just bought.
As a photographer, I call this place home! There is no better store you can visit, no matter what level of photography you are on. Best service, best employees, best deals, best everything. You'll see me here at least once a week minimum.Definitely use Orms for all your photography related queries. It's been nearly 10 years since I started working with them, giving only 5 stars is not nearly enough!
The best photo shop I’ve ever been to, hands down, worldwide. Great stock, knowledgeable staff, beautiful displays, and even a clever entrance that looks as if you’re about to enter a dark room. They helped me with a new UV filter and wired remote the day before flying to Svalbard so very grateful to this gem of a shop.
Always great service. Great prices and very good second hand equipment for sale! Definitely my go to shop for anything photography related when in CT!
Super team, every one of them. Gavin in particular has always seen to my photography and videography needs with a friendly, helpful and knowledgeable approach. Well stocked, quality products and sound advice from the team, which makes this a business well worth building a relationship with.
A truly exceptional camera shop! This is the only camera shop outside of Japan where I’ve been blown away by the service, range of stock, layout and knowledge of staff. If you’ve ever had the pleasure of experiencing the camera buying experience in Japan, you’ll know what I mean.
I have been renting from Orms for the past 3 years now and all the members of the rental team have all beenoutstanding
Wow, what a pleasure doing business with such technical experts who explain everything so a non-techie like me can understand. Patrick, at ORMS Roeland Street, was the epitome of patience, understanding and helpfulness. Thank you Patrick and ORMS. I will be back.
A HUGE thank you to John for your expertise, patience, interest, education and sharing your enthusiasm with a young photographer. She is most certainly going to be a loyal Canon and Orms supporter over the years to come. It is wonderful to have such professional energy in an establishment. Hats off to you and your team. Thank you
Fantastic shop for anything related to photography, we went there with no idea what to purchase, but Eddie really helped us to figure out what camera we should take