Newly Launched Gear

All the latest photography, video and streaming equipment. Pre-order newly launched gear and be the first to get it. 

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Canon EOS C50 Digital Cinema Camera Body Canon EOS C50 Digital Cinema Camera Body
CanonCanon EOS C50 Digital Cinema Camera Body
R 79,995.00
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Nikon Z R 6K Cinema Camera Nikon Z R 6K Cinema Camera
NikonNikon Z R 6K Cinema Camera
R 49,995.00
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Sigma 12mm f/1.4 DC Contemporary Lens (Canon RF) Sigma 12mm f/1.4 DC Contemporary Lens (Canon RF)
SigmaSigma 12mm f/1.4 DC Contemporary Lens (Canon RF)
R 11,395.00
Pre-Order
Sigma 200mm f/2 DG OS Sports Lens (Sony E) Sigma 200mm f/2 DG OS Sports Lens (Sony E)
SigmaSigma 200mm f/2 DG OS Sports Lens (Sony E)
R 59,995.00
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Canon RF 85mm f/1.4 L VCM Lens Canon RF 85mm f/1.4 L VCM Lens
CanonCanon RF 85mm f/1.4 L VCM Lens
R 39,995.00
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Sony RX1R III Digital Camera Sony RX1R III Digital Camera
SonySony RX1R III Digital Camera
R 119,995.00
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Sigma 17-40mm f/1.8 DC Art Lens (Canon RF)
SigmaSigma 17-40mm f/1.8 DC Art Lens (Canon RF)
R 16,995.00
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Sigma BF Mirrorless Camera (Silver) Sigma BF Mirrorless Camera (Silver)
SigmaSigma BF Mirrorless Camera (Silver)
R 45,195.00
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Fujifilm X-E5 Mirrorless Camera with XF 23mm f/2.8 Lens (Silver) Fujifilm X-E5 Mirrorless Camera with XF 23mm f/2.8 Lens (Silver)
FujifilmFujifilm X-E5 Mirrorless Camera with XF 23mm f/2.8 Lens (Silver)
R 33,995.00
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Fujifilm Instax Mini 41 Instant Film Camera Fujifilm Instax Mini 41 Instant Film Camera
FujifilmFujifilm Instax Mini 41 Instant Film Camera
R 0.00
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Sigma BF Mirrorless Camera (Black) Sigma BF Mirrorless Camera (Black)
SigmaSigma BF Mirrorless Camera (Black)
R 45,195.00
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Leica Vario-Elmarit-SL 28-70mm f/2.8 ASPH. Lens (L-Mount) Leica Vario-Elmarit-SL 28-70mm f/2.8 ASPH. Lens (L-Mount)
LeicaLeica Vario-Elmarit-SL 28-70mm f/2.8 ASPH. Lens (L-Mount)
R 43,995.00
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Tamron 16-30mm f/2.8 Di III VXD G2 Lens for Nikon Z Tamron 16-30mm f/2.8 Di III VXD G2 Lens for Nikon Z
TamronTamron 16-30mm f/2.8 Di III VXD G2 Lens for Nikon Z
R 0.00
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Sigma 17-40mm f/1.8 DC Art Lens (L-Mount)
SigmaSigma 17-40mm f/1.8 DC Art Lens (L-Mount)
R 16,995.00
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Sigma 17-40mm f/1.8 DC Art Lens (Fujifilm X)
SigmaSigma 17-40mm f/1.8 DC Art Lens (Fujifilm X)
R 16,995.00
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Fujifilm XF 23mm f/2.8 R WR Lens (Silver) Fujifilm XF 23mm f/2.8 R WR Lens (Silver)
FujifilmFujifilm XF 23mm f/2.8 R WR Lens (Silver)
R 0.00
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Fujifilm XF 23mm f/2.8 R WR Lens (Black) Fujifilm XF 23mm f/2.8 R WR Lens (Black)
FujifilmFujifilm XF 23mm f/2.8 R WR Lens (Black)
R 0.00
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Atomos Ninja TX 5.2" Camera to Cloud Monitor/Recorder Atomos Ninja TX 5.2" Camera to Cloud Monitor/Recorder
AtomosAtomos Ninja TX 5.2" Camera to Cloud Monitor/Recorder
R 0.00
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Nikon NIKKOR Z 24-70mm f/2.8 S II Lens Nikon NIKKOR Z 24-70mm f/2.8 S II Lens
NikonNikon NIKKOR Z 24-70mm f/2.8 S II Lens
R 59,895.00
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Insta360 GO Ultra Standard Bundle (Midnight Black) Insta360 GO Ultra Standard Bundle (Midnight Black)
Insta360Insta360 GO Ultra Standard Bundle (Midnight Black)
R 11,495.00
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Sigma 12mm f/1.4 DC Contemporary Lens (Sony E) Sigma 12mm f/1.4 DC Contemporary Lens (Sony E)
SigmaSigma 12mm f/1.4 DC Contemporary Lens (Sony E)
R 11,395.00
Pre-Order
Sigma 12mm f/1.4 DC Contemporary Lens (Fujifilm X) Sigma 12mm f/1.4 DC Contemporary Lens (Fujifilm X)
SigmaSigma 12mm f/1.4 DC Contemporary Lens (Fujifilm X)
R 11,395.00
Pre-Order
Sigma 200mm f/2 DG OS Sports Lens (L-Mount) Sigma 200mm f/2 DG OS Sports Lens (L-Mount)
SigmaSigma 200mm f/2 DG OS Sports Lens (L-Mount)
R 59,995.00
Pre-Order
Fujifilm GFX Eterna 55 Cinema Camera Fujifilm GFX Eterna 55 Cinema Camera
FujifilmFujifilm GFX Eterna 55 Cinema Camera
R 0.00