Newly Launched Gear

All the latest photography, video and streaming equipment. Pre-order newly launched gear and be the first to get it. 

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Sony FE 100-400mm f/4.5 GM OSS Lens Sony FE 100-400mm f/4.5 GM OSS Lens
SonySony FE 100-400mm f/4.5 GM OSS Lens
R 84,995.00
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Sony Alpha A7R VI Mirrorless Camera Body Sony Alpha A7R VI Mirrorless Camera Body
SonySony Alpha A7R VI Mirrorless Camera Body
R 99,995.00
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Canon EOS R6 V Mirrorless Camera with 20-50mm f/4 L IS USM PZ Lens Canon EOS R6 V Mirrorless Camera with 20-50mm f/4 L IS USM PZ Lens
CanonCanon EOS R6 V Mirrorless Camera with 20-50mm f/4 L IS USM PZ Lens
R 69,995.00
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Canon RF 20-50mm f/4 L IS USM PZ Lens Canon RF 20-50mm f/4 L IS USM PZ Lens
CanonCanon RF 20-50mm f/4 L IS USM PZ Lens
R 29,995.00
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Canon EOS R6 V Mirrorless Camera Canon EOS R6 V Mirrorless Camera
CanonCanon EOS R6 V Mirrorless Camera
R 49,995.00
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Leica Noctivid 8x25 Compact Binoculars Leica Noctivid 8x25 Compact Binoculars
LeicaLeica Noctivid 8x25 Compact Binoculars
R 17,295.00
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Leica Noctivid 8x25 Compact Binoculars (Leather) Leica Noctivid 8x25 Compact Binoculars (Leather)
LeicaLeica Noctivid 8x25 Compact Binoculars (Leather)
R 19,795.00
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Leica Noctivid 10x25 Compact Binoculars Leica Noctivid 10x25 Compact Binoculars
LeicaLeica Noctivid 10x25 Compact Binoculars
R 17,295.00
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Leica Noctivid 10x25 Compact Binoculars (Leather) Leica Noctivid 10x25 Compact Binoculars (Leather)
LeicaLeica Noctivid 10x25 Compact Binoculars (Leather)
R 19,795.00
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DJI Avata 360 Motion Fly More Combo DJI Avata 360 Motion Fly More Combo
DJIDJI Avata 360 Motion Fly More Combo
R 18,995.00
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DJI Avata 360 Fly More Combo with RC 2 Remote Controller DJI Avata 360 Fly More Combo with RC 2 Remote Controller
DJIDJI Avata 360 Fly More Combo with RC 2 Remote Controller
R 18,995.00
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DJI Avata 360 Drone with RC 2 Remote Controller DJI Avata 360 Drone with RC 2 Remote Controller
DJIDJI Avata 360 Drone with RC 2 Remote Controller
R 13,695.00
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Sigma 15mm f/1.4 DC Contemporary Lens for Canon RF Sigma 15mm f/1.4 DC Contemporary Lens for Canon RF
SigmaSigma 15mm f/1.4 DC Contemporary Lens for Canon RF
R 9,795.00
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Sigma 15mm f/1.4 DC Contemporary Lens for Fujifilm X Sigma 15mm f/1.4 DC Contemporary Lens for Fujifilm X
SigmaSigma 15mm f/1.4 DC Contemporary Lens for Fujifilm X
R 9,795.00
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Sigma 15mm f/1.4 DC Contemporary Lens for Sony E Sigma 15mm f/1.4 DC Contemporary Lens for Sony E
SigmaSigma 15mm f/1.4 DC Contemporary Lens for Sony E
R 9,795.00
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Sigma 35mm f/1.4 DG II Art Lens for L Mount Sigma 35mm f/1.4 DG II Art Lens for L Mount
SigmaSigma 35mm f/1.4 DG II Art Lens for L Mount
R 19,295.00
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Canon RF 7-14mm f/2.8-3.5 L Fisheye STM Lens Canon RF 7-14mm f/2.8-3.5 L Fisheye STM Lens
CanonCanon RF 7-14mm f/2.8-3.5 L Fisheye STM Lens
R 34,995.00
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Canon RF 14mm f/1.4 L VCM Lens Canon RF 14mm f/1.4 L VCM Lens
CanonCanon RF 14mm f/1.4 L VCM Lens
R 49,995.00
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Sony FE 28-70mm f/3.5-5.6 OSS II Lens Sony FE 28-70mm f/3.5-5.6 OSS II Lens
SonySony FE 28-70mm f/3.5-5.6 OSS II Lens
R 0.00
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Fujifilm XC 13-33mm f/3.5-6.3 OIS Lens Fujifilm XC 13-33mm f/3.5-6.3 OIS Lens
FujifilmFujifilm XC 13-33mm f/3.5-6.3 OIS Lens
R 0.00
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GoPro LIT HERO Action Camera GoPro LIT HERO Action Camera
GoProGoPro LIT HERO Action Camera
R 6,195.00
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Fujifilm GFX Eterna 55 Cinema Camera Fujifilm GFX Eterna 55 Cinema Camera
FujifilmFujifilm GFX Eterna 55 Cinema Camera
R 304,695.00
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Sigma 200mm f/2 DG OS Sports Lens (L-Mount) Sigma 200mm f/2 DG OS Sports Lens (L-Mount)
SigmaSigma 200mm f/2 DG OS Sports Lens (L-Mount)
R 58,595.00
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Leica Vario-Elmarit-SL 28-70mm f/2.8 ASPH. Lens (L-Mount) Leica Vario-Elmarit-SL 28-70mm f/2.8 ASPH. Lens (L-Mount)
LeicaLeica Vario-Elmarit-SL 28-70mm f/2.8 ASPH. Lens (L-Mount)
R 43,995.00